Singapore Airlines recently launched the world's longest flight, from Singapore non stop to Newark using their new special Airbus A350-900ULR aircraft. They decided to fit these aircraft with only 67 business class, and 94 premium economy seats (i.e. no first class, or economy class). Singapore Airlines operates this aircraft type to Los Angeles, New York,…
Continue reading: Singapore Airlines Struggling To Sell Premium Economy On The World’s Longest Flights
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I have to disagree for those of us that take these long haul flights for business as well as pleasure. Having taken EK, BA, AF, DL long haul regular over the past 20 years mostly paid by the by an option of premium coach would be welcomed. As I slow my work involvement the option is welcomed. Not all carrier's product is the same some are work well. I do like AF premium coach, small cabin, quiet and seats are comfortable.
When you pay for seats out of your own pocket the lens your looking through changes.
...plus the seats are not comfortable. Not for an 18hr flight. And I was in one of the solo seats, too. SQ had the chance to do something special and different with the premium Y seats in their A350ULR, but they didn't. I wouldn't fly this route in premium y again.
I wonder how corporate travel policies around booking coach only come into play? If your company has an economy only policy for classes of employees, they could effectively be locked out of this flight.
And perhaps more significantly -- I think many who might be interested in premium economy first look at flight pricing in economy and then upgrade during the booking process after they've selected an airline / flight. To them, this flight would not come up at all in search results since it has no economy seats.
I was looking to book a ticket in January, but for the flights I want, the only premium economy seats remaining are the 4 abreast in the middle. That is a no-go for us. If I am paying a premium, I want to sit on the 2 abreast sides or the solo seats at the back of the plane. For me, there is nothing premium about being stuck in the middle. So if I am going to Singapore in January, it will not be on the nonstop. Also, I think people are searching for flights in economy, so the nonstop EWR-SIN flight doesn't show in results, because it has no economy class.
Debit. I’ve been wondering when they will finally offer escorts onboard. Would expect it more from a European carrier
James, how is 5300 over 5100 a significant price premium for a direct flight? Is this good journalism?
On the first image in the post you drew a map of flights from Singapore to Newark, Los Angeles and Seattle. Meanwhile in the sentance before you mentioned Singapore to Newark, Los Angeles, and San Francisco. I'm not sure if that was a mistake or not but I just wanted to let you know.
There's no way my company's policy would allow me to buy this flight,and I'm sure I'm not the only one. I travel mostly on USG contracts and there's just no provision for premium economy. They'd probably have better luck if they kept the pricing and service but called it economy instead - corporate policy isn't great at optimization.
Article states NYC, LAX, SFO. Map shows SEA not SFO. Which is it? I know SEA is coming but it's it this aircraft?
Agreed with other that they may have inadvertently caused their own issues with having premium economy as the baseline. My work's system that we must use (we won't get reimbursed if we book outside of it) only shows economy choices. We may then get an approval to upgrade depending on the length of the flight which is routed in the system. This flight will never be an option to choose, even if its premium is cheaper than the economy options that will populate in the system.
Singapore tried the economy cabin on this flight before, and it failed. Why not go back to the all business class configuration ?
The premium they charge for the non-stop flight in business class isn't that "significant" at the moment.
Maybe make it ll business class with a fare between the two current prices, and cut some of the trimmings and fripperies?
Good point with the corporate travellers on stingy company travel policies with eco only, or some companies that allow most direct routing (even if more expensive). Why not sell also the most flexible and expensive economy tickets on the flight and “upgrade” them into premium economy for free? That way companies can book, SQ fills the cabin and earns more revenue (flexible economy can sells for a multiple of cheapest premium economy) and I doubt any traveller will complain about the better seat.
For us semi-price conscious -premium leisure travellers, there’s an opportunity to fly to Asia less painfully than in economy.
I want the most seat for the money and the idea of being caught in 3-3-3 in a 787 or 3-4-3 in a 777 makes me want to stay home honestly. I’d rather take JAL’s PE but it prices around $2,500 at best to Tokyo from BOS. At $1,500 RT, it’s a lot of flight for the money.
Most company policies allow some deviation from the class policy if the higher class is cheaper or the same price as the lower class. When I used to fly JFK-LHR frequently for business, I was only supposed to use business class, but AA frequently offered special rates in F to try to get our business, and I never had any problem requesting it (our outsourced travel provider would usually proactively point out the option.)
My current employer allows you a 10% variance from lowest price available - it's meant to allow flexibility in timing, but could also be used to take a flight within the variance and go up a class. (You can't go up a class on the same flight, even if it was only 10% higher, but that rarely happens because except for executives who need more flexibility, we truly book lowest available, not unrestricted coach. Our events are planned a year in advance, so restricted tickets aren't an issue.)
Since these planes don't have economy, Singapore should just list the tickets as Y and go around the problem entirely.
This just goes to show how wide the gap between the premium market (first and Business class) and economy (including Premium economy) has become! Most of the airlines around the world are putting all their effort into the premium classes at the expense of deterioration of economy.
Luxurious flat bed suites/seats versus narrower economy seats with poor service. Economy service on major airlines has declined so badly that people are turning to Low Cost Carriers!
Give the economy passenger better seats and meals for free like you used to and see if numbers pick up again
Such long flights are for premium passengers. I think they should have offered first class too. That's the main mistake imho.
Supply and demand would should lead to low prices for PE on this flight. Korean Air has 94 business-class seats on the A380. Bulkheads and galleys break up the upper deck into three cabins so there is no "cattle car" feeling. Re the connection/no connection question: I would choose no connection and the 94-seat cabin on SQ because there would be a very good chance of having an empty seat or two beside me.
I would prefer a non-stop over a stop, even in premium economy. I think the problem for PE is feeling you are with the masses. I used to fly Cathay in PE from HK to NYC, which is 2-3 hours shorter than the flight from Singapore. The main advantage was not being stuck with all the noisy Chinese tourists and families.
These PE seats are only more comfortable than economy if economy's completely sold out. I'd take an economy hobo- business with armrests up over being stuck in those PE seats. Also, I'd never want to take the Singapore PE flight from NYC if I was travelling by myself. The 2-4-2 arrangement means that you're either without a wall to lean on for that whole time or trapped at your seat. It's quite difficult to get out when there are legrests.
I would think that there’s at least some demand for First Class on this flight. Perhaps they should add 4-8 first suites, keep business at the same level and reduce seating in Premium economy.
They could use more Business seats. The 3X I've tried to book, it was sold out (So I took United through Narita in 'real' Polaris, connecting with ANA). No way flying Premium Economy.
The comfort of splitting up a long flight into a one-stop is indeed appealing (if not required) when flying in economy because of the going trend with more cramped seats and fewer comforts than ever before. With SQ's PE that wasn't a concern at all. For a comparable experience on other full carriers flying transpacific, there is little to no price difference with SQ's... at least for the moment when they are still posting (I'd argue promotional) fares.
If they raised ticket prices for PE on these non-stops, then I'll have to think twice.
James - You seem to be half answering questions (which therefore doesn't answer them at all) a lot recently. If you don't answer them properly it's probably best not to answer them at all!
Theyhbu already said that they had a price premium, they said it wasn't SIGNIFICANT. Being 5% more expensive on the one day you've quoted is not particularly interesting.
I wouldn’t considered flying premium eco. May be good option for business when not allowed by their company to fly Jcl. In my point of view would be good only if your stop in Singapore. I rather fly premium eco with one over night transit. Specially if you are on vacations, there is no rush to get to destination.
Thinking more about it, the nonstop option is better for families with small kids (as you'll go through boarding/security just once on a nonstop flight versus the possibility of going through that multiple times when travelling with stops.)
After reading this article I checked SQ's website and sure enough, the fares in PE were far less than on SQ25 via FRA. I bought four seats for a total of USD 4,086 from Newark to Bangkok and back starting in December 2019. Even business fares were about 2,600. I'm guessing Americans are horrified at the thought of 18.5 hours but my rationale is I still have to get to Bangkok so why waste time going in and out of Frankfurt on the same plane? I'll try to remember to let you know how it goes but thanks for the tip. I would not have considered PE otherwise.
On SQ 27 and returning on SQ 28: I was quite excited about flying the Singapore Airlines A350 in Premium Economy class. I chose the bulkhead (an additional $130 USD over the regular PE fare) as my seat. Having flown a few different carriers in PE, I had quite high expectations for this long SQ flight. I was immediately disappointed with the seat. It was barely wider than an Economy Class seat, the leg rest might as well be non-existent (it only extends about 3 inches), and there’s no dedicated lavatory for PE. Not to mention, the meals and cabin service are exactly the same as Economy. Their so-called Noise Canceling headphones aren’t noise canceling at all. I will certainly pay extra for PE on EVA or Air Canada (FYI Turkish PE Comfort Class was the BEST!), but never ever again on Singapore Airlines. Stay with j class