This week, we’ve seen Choice Privileges make some positive program changes for 2025, including extending the award booking window to 50 weeks, and introducing premium room redemptions. While it had looked like Choice Privileges had also devalued award pricing as of the same time, that was a glitch, as it turns out.
Continue reading: Choice Privileges Devaluation: Good News, At Least For Now!
Share your questions, experiences, and thoughts below.
How do you tell the difference between a(n accidental) glitch and an "Oops, we f****d up!"
I’m looking at the Cambria hotel in NYC and it seems like they now have dynamic award pricing. Certain dates are 45K a night (i.e., may 12th and may 13th) while other dates are ‘reward savers’ and are priced at 35K per night. Previously all nights were 35K. So I think your hunch is correct
Easy.
It's never an accident.
Their easy way out if they went too far is to apologize and backtrack a little bit.
So from ripping the band aid becomes peeling the band aid. Regardless, the wound is going to be there.
It's from the Delta devaluation playbook.
The Clarion Collection brand in Scandinavia is coming to an end. The hotels are going to be “Home Hotels” as Strawberry/Nordic Choice probably wants to save money by unwinding from Choice. I anticipate more of this kind of thing happening.
The devaluation is real and is here.
In Finland:
F6 in Helsinki went from 12k to 40k!
Haven went from 15k to 30k.
https://www.verylvke.com/en/2025/10/05/major-choice-hotels-devaluation-in-japan-and-northern-europe/