In recent times, Ive been writing a series about some of the worlds small luxury hotel groups, includingAirelles,BVLGARI, Capella,Cheval Blanc,Oetker, One&Only,Ritz-Carlton Reserve, etc. I’ve also started writing my takes on some of the bigger hotel groups, from EDITION to Four Seasons.
Continue reading: Aman Resorts: A Remarkable Hospitality Brand That Has Evolved Over Time
Share your questions, experiences, and thoughts below.
Aman is #1. Hands down. No comparison. Grateful to have stayed at many of their properties. It’ll cost you, but in many cases it’s worth it if you can afford it. No loyalty program, so try to use Amex FHR where you can.
I'm one of the long time Aman supporters who has turned away from the brand. The new hotels are uninspiring, the pricing feels quite rip-off-y and the crowd it attracts are the people I would like to avoid.
The old Aman is dead and I'm very sad about that, the new I'm not interested in.
A remarkable brand among American trust-funders; utterly unremarkable to everyone else.
What's the 'new' Aman? Curious which brand is emerging to pick up the mantle on this.
Let's be real here -- this story and Aman in general are just spectator sport to 99% of the readers of this blog, and 99.999% of the world. Few if any people can afford ~$1500 per night lodging even on a splurge (I'm surprised Ben does not mention a single dollar sign in the entire story about how much it costs to stay here, to ground everyone in what we're really talking about).
So, just like newspapers tell us about celebrities and rich people's pursuits, this story is relatively irrelevant to most people's lives except to be an entertainment theoretical piece about which ultra-luxury hotel chain you prefer and the backstory of the company.
Or at best, maybe the blog could offer advice on which property to go with in case you ever do make that once-in-a-lifetime splurge (rather than coming across as "here's the chain I love to spend my time at on vacation because I've tried all the brands and prefer this one on my every other trip ").
Let's just not make it seem normal to stay at one of these places.
Of course, here I am talking as someone who follows business/first class travel, so I get the relative ridiculousness of it all to begin with.
Amanyara being "one of the best in the region"? It isn't even regarded as the best Aman in the region - Amanera takes that crown. Not to mention other better hotels (COMO Parrot Cay for instance)
The ownership transition was quite a story, both in terms of how it went and who the new owner is. Google it if you are interested.
Under the new ownership Aman just isn't what it used to be. Many of the resorts are tired and in need of renovation. Service is inconsistent. Prices have doubled (even tripled) and are no longer in sync with the experiences delivered. Sad.
New money and so called travel influencers like the Aman brand …. old money knows that there are much better experiences available worldwide.
One contributor has just lost its name for the mountain of nonsense posted below.
What’s next Ben …. Oberoi?
I agree with Ben's take, having stayed in 29 different Amans over a period of 20 years or so. Aman used to be magic, and just within reach price-wise of those like me who wanted to save up and splurge once in a while in order to experience something special. Zecha's departure has led to an era of monetization which, while understandable, has seen prices rocket into the stratosphere (I remember Amangiri at $800/night!). Most locations remain breathtaking, and many staff still exude that Aman magic, but I suspect that many Amanjunkies have had like me to focus elsewhere.
I think that your summary is spot on. I am one of those upper middle class travelers who decided to splurge on a stay at Amankila back when you could get in for about $800 a night. And they rewarded me by upgrading me to a pool suite and a 20th wedding anniversary Bali wedding ceremony to celebrate the event. I was hooked, and stayed at probably 12 of their other properties before the new owner priced us out of the deal. Yes, it was a huge splurge, but the experiences there, the quality of the rooms, and the locals who worked there made each stay memorable far beyond the pain to my wallet.
New money and so called travel influencers like the Aman brand …. old money knows that there are much better experiences available worldwide. One contributor has just lost its name for the mountain of nonsense posted below.
