Your presumptions are pretty wrong. You need to have lived in Hamburg to understand that. For years, since Air Germania went bust, Israelis, Jews and even Arabs living in Hamburg looked for an airline to offer direct flights. Almagor, who was in charge of the HH-TLV line under Air Germania talked to EVERYONE - EasyJet, Lufthansa, all of them said no. The Air Germania line was ALWAYS FULL, I remember trying to book but the flights were full. When I did get to take a flight, there were always waiting lists. When the line was cancelled people were in shock, many people, whole flights, who paid for the tickets, were left without the ticket or money. Air Germania admitted the the direct line to TLV was one of the only profitable ones, why the other airlines passed an opportunity, no idea. "Not enough planes", "previous commitments", etc., were some of the excuses. So yes, this line, from the second biggest city in Germany to Tel Aviv is very logical, thousands of people living here are sick and tired having to pay the double, pass through other countries, spending hours for nothing. And we don't want to go to Berlín either, hours drive, with all due respect. Smaller cities in Europe have direct flights, and if Frankfurt can, Hamburg and north Germany can too. And, by the way, if EasyJets picks up the glove, well, not that a big tragedy for Almagor either, TLV Air is not an airline with planes, pilots, etc., they charter everything. That said, Paul - you're wrong, yes I now you know the stats about pilgrims and so on, but pilgrims who go once in their life to Israel can drive to Berlin or Frankfurt. That's not the reason. The 5 times I took a direct flight forth and/or back, I knew at least several people in the flight, and then there were Israeli tourists, company packages, etc., in the summer tourists to the north and the Frisian islands and even south Dänmark, and -by the way- many many Arabs (one time I think half of the plane spoke Arabic). Germans (I mean "Germanic" Germans) were never the biggest part of the flight.