Canadian airline WestJet has just discontinued its ultra low cost carrier.
Continue reading: Swoop Ends Flights, Integrated Into WestJet
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Over here in the UK, BA threatened to shut down its Gatwick short haul operations. Now we have BA Euroflyer. You can’t really tell the difference. Same uniform, same livery, same seats, same onboard service…. Crew are on lower pay structure.
rouge is actually extremely economical for AC.... also the new rouge cabins are essentially the same as Americans oasis but larger and have complimentary wifi.... considering AC has one of the best balance sheets in the industry (before & after covid) neither brand is going anywhere anytime soon
I wish Swoop merged with Sunwing instead to make an airline called Swing that has a pink and orange livery and then have that be WestJet's new low-cost carrier subsidiary. On a more serious note, I wonder why LCC subsidiaries of full-service airlines that have lower labor costs don't do well in North America yet you find them all over Europe and Asia. Air Canada Rouge is the only one left in North America that I can think of.
While across the Atlantic, Lufthansa is setting up a new "cost savings" airline.
Just like Swoop and numerous 'cost saving brands' before them, We all know it's going to fold back into Lufthansa in a few years.
Stop paying McKinsey for something so obvious.