In late April 2023, Taiwan's Starlux Airlines will begin flying between Taipei and Los Angeles using its Airbus A350s. The airline has now revealed its second route to feature first class. Starlux will fly A350 from Taipei to Singapore As of June 1, 2023, Starlux will fly the A350-900 daily between Taipei (TPE) and Singapore…
Continue reading: Starlux Airlines Brings A350 First Class To Singapore
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Singapore Airlines (SQ) charges exorbitant prices for premium fares on routes like SIN-CAN, despite not always achieving high load factors (LF) on those flights. For example, SQ charges $1200 USD for a round trip J class ticket, while China Southern Airlines (CZ) charges only $600 USD for the same route. Despite this, there have been instances where the load factor on an SQ A330 flight was 0/0/255+ (meaning that no one had booked a seat in business class yet economy class was overbooked), solely to maintain the image of SQ as a premium airline.
This has been my suspicion about these fares: that Starlux is now launching a new phase of their marketing campaign, now that travel is "back," with the goal of branding themselves as THE lux carrier in Asia; you don't get people to think your brand and product are exclusive and high end (which some people really seem to value more than the actual product being sold) if you price it in a way that makes it seem attainable to many...
It appears that many airlines in Asia, such as JL, CZ, and GA, are adopting a similar pricing strategy of charging exorbitant prices for non-stop services in premium cabins, particularly for intra-Asia flights. Instead of targeting customers who are willing to pay a premium for non-stop flights, these airlines are now focusing on attracting ultra-rich customers for non-stop and engaging in massive dumping exercises for transfer itineraries to steal customers from others.
No way! Your absolutely right. Starlux must think that their product is gold. I’m not sure why though. Starlux is too new (again). No lounges or partners. I can’t wait to read a review on this airline. Maybe we are missing something about their product.
lucky, a suggestion from a long time reader. "as a huge fan of starlux airlines", you may want to temper the enthusiasm. there are quite a few negative passenger experiences and increasing. cancelled flights, last minute and no-notice equipment change (quite a few based on what i read), unpolished/greenish services,.... there are still a lot of starlux fan boys/girls who would defend starlux no matter what and being quite vicious toward any unfavorable yet legit criticism. haven't flown starlux yet. was really forward to but the alarming frequency of operation snafu and unreliability would keep me away for a while.
Starlux reminds me of Virgin America; many, many fanboys like you because of the premium halo that makes fanboys drool, couldn't make it translate to the kind of profits they promised to investors because they were entering a very competitive space and the market for ultra-premium services isn't as big as they think it is, eventually sold out for a good price and got assimilated by a competitor. Given the BR connection wouldn't shock me to see a merger 5-10 years down the road.
Enjoy it now because the PRC is going to roll over Taiwan, who will get no help from the Alzheimer’s patient in Wilmington nor the incompetents he has running the DOD. Whatever survives of Taiwan will never be the same.
Demented Donnie Dotard! Save us! Save us! You are Jesus! Well…the grifter Jesus! Well…the soon-to-be-imprisoned grifter Jesus!
LOL!!!!!!!1!!!
Apples and oranges. I thought Virgin America failed because they were trying to be a premium airline while charging low prices. That was just never going to be profitable. They failed to carve out a niche in terms of pricing or network. Every route they flew had competition and they were clearly the weakest competitor. They lacked the size, resources, and experience of more established airlines. There was really no reason to choose them over United/American/Alaska (for the business traveler who values things like frequency, nonstops, or lie-flat seats) or Southwest/Spirit (for the low-cost traveler) except for their stylish cushy seats, mood lighting, and screens. And even those were never updated and allowed to deteriorate to the point that other airlines had surpassed them. Also I read somewhere that during their existence, their FA's were really overworked yet they were the lowest paid in the industry. They just didn't make very smart decisions like JetBlue did. On the other hand, Starlux is trying to be a premium airline that charges high prices, much like all the full-service carriers you see around the world. I see them becoming the Virgin Atlantic of Taiwan, although if they want to survive they should find a partner or alliance, just like Virgin Atlantic has Delta and now Skyteam. Taiwan might actually be able to pull off 3 full-service airlines. It is a growing market with very high travel propensity. With the death of HK next door, Starlux might be able to carve out enough of a segment of the market to stay alive.
Just wait and see how it goes down. And we’ll have “dotards” like you to thank for it.