Italy's ITA Airways Orders 28 Airbus Aircraft

I am guardedly optimistic about the new airline. Looking forward to their proposed summer launch of nonstops from LAX to FCO. Can’t wait for your review!

I give them one year before they either fold or ask for another bailout. Alitalia was insignificant in their domestic market as well as intra-European flying. They neither had the schedules nor recognition of the other European carriers.
Ryanair and easyJet dominate the domestic market. They simply can’t compete unless they want to bleed money.
FCO is such a seasonal market and Milan too fragmented between LIN and MXP to sustain a domestic hub.
Who are the morons propping up this ridiculous airline? Oh yeah, the Italian taxpayers and they had no allegiance to AZ.

This will be a comedy to watch.
The sad part being the jobs which will disappear. It’s never entertaining nor joyous to be witness to the loss of someone’s livelihood, no matter the circumstances.

So, an enterprise that last turned a profit in 1997, sucked billions from the Italy's state coffers (and taxpayers), violated EU rules on state subsidies, has a network that generally doesn't make money (and an employee base that assures it never can make money) suddenly finds the means to buy shiny new planes. I guess that makes sense. They need more efficient frames and optimize their network. But, if you look at Swiss, for instance, it didn't buy new planes right away when it morphed out of Swissair. Same goes for Austrian and Brussels Airlines, neither of which make money. ITA isn't going to work in the long run. It will just end up being a "cleaner" entity ripe for a foreign airline to buy it and run it.

For a fleet of just a few dozen aircraft, four types is excessively complex, esp. considering that the A220 is not common w/ much of anything that Airbus builds - because the A220 is really a Bombardier product.
How many routes do they really need A350s for? The A330NEO can cover a pretty large chunk of the globe from Italy. The A220 might serve some smaller routes than the A320 family but it adds a lot of complexity.

Of course there are good deals on aircraft right now but that doesn't mean that creating a complex fleet will make sense.

Given the plethora of newish aircraft sitting in graveyards that are desperate for buyers it is beyond me why any airline would order new these days. Sure, the latest greatest will be more fuel efficient, but at what price?

The German government was heavily lobbied by Lufthansa to excercise pressure on the EU competition authorities.
Lufthansa always wanted to buy Alitalia but the old fleet and uncompetitive labour agreements were in their way.
Essentially Lufthansa gave their wishlist to the German government, they handed it over to the EU authorities and threatened to block any derivations. EU authorities handed it over to Italian government who gave that list to former Alitalia management.
Et voila - ITA was born and will be brought by Lufthansa within 2-3 years. Additionally TAP Portugal ist on their watchlist, as well as SAS (though with lower priority).

See above, ITA is essentially the incarnation of Lufthansa's wishlist. Brand new, downsized fleet with commonality to other Lufthansa Group airlines, low wages and all paid for by tax money.

Lufthansa will happily buy them! Germany only agreed to the public subsidies because ITA is shaped according to Lufthansa's wishlist, France only agreed because of the big Airbus order.

nice narrative but the whole reason that ITA exists is because Italy is not willing to give up its airline to a mega airline from the UK, France/Holland, or Germany.

Hopefully the culture ( particularly onboard ) will have some new blood with people not believing the carrier “owes” them and that the customer is actually paying their salaries otherwise it will be another union based bloodbath

Ah, let's start anew and straightaway order 4 different plane types...this will end well...
Silly to start flying two different types of widebodies and also two different narrow bodies, so much for simplifying operations or benefiting from commonality.

100 planes also seems optimistic in 3-4 years time, especially since the LCC's probably will get a big share of the domestic market in the meantime and the likes of QR can take on a big chunk of the international traffic, especially towards Africa / Asia.

Oh, Lordy Lord. A whole bunch of different aircraft types and the same parasitic unions onboard. What could possibly go wrong? Pity the Italian taxpayers.

Alitalia's domestic market share eroded with the introduction of high speed trains and the presence of ULCCs in the market. Alitalia most certainly did have recognition in the intra-European market and some prominent trunk routes, they just didn't make any money.

FCO is a problem on several levels. It doesn't work as a hub as there isn't enough business demand to feed what always was a skeletal long haul network and FCO is overwhelmingly a leisure destination. AZ at one point moved the hub to MXP and it was a disaster. For one, MXP is poorly linked to Milan, far, and inconvenient, and it is not set up structurally for a hub and spoke operation. AZ had a lock on LIN and still could not make money there. Don't cry for the jobs being lost at AZ. It is Italy's powerful trade unions and its employees that helped destroy the airline. While yes it is sad to see livelihoods destroyed, they really only have themselves to blame. The future of ITA is quite simple. It will become Lufthansa Italia again, stripped down to a small number of long haul routes (FCO-JFK/MIA/BOS/GRU/EZE) and (MXP-JFK/NRT), serve some major European capitals, and within Italy, limited to Sicily, Sardinia, and not much else.

Skyteam has too many blue-colored airlines. That new livery is a joke no matter what aircraft type it gets painted on, and I bet soon enough, the Alitalia livery we all recognize will replace it. It’s hard to believe they successfully bid for and got the “Alitalia” brand but choose not to use it at all. I don’t see how this is anything different from before, when the company went from its official name being LAI to CAI to SAI, but they still ended up maintaining the “Alitalia” name and branding through all those changes.

I agree that this ITA thing needs better fleet strategy. All they really need is the A350 (former 777 routes and highest prestige routes), the existing A330-200 fleet (maybe throw in some A330neos too?), and the A320neo family.I feel like the A220 order doesn’t make sense especially considering it requires a separate pilot group and Italy’s intercity rail systems are so robust. In fact, this may encourage ITA to focus more on long haul routes where you obviously have to fly.

Can the A330neos do Italy to LAX or South America with a decent payload? Italy is largely a leisure and VFR market outside of Milan, and since their primary base is in Rome, I bet their planes will have to be quite economy-heavy (but of course not to LCC level).

The CSeries CS300 aka A220-300 will be a great addition to ITA's fleet, it's a superb aircraft. Cannot wait to see it in ITA's blue livery!