Impressive New Azul Economy Prime Seat: There's A Catch

Azul is already showing those seats between VCP-MCO for May.
This flight won´t feature a proper business class cabin.. instead, we will have economy prime on a 2-2-2 configuration on rows 1 e 2.
The cost for that is around 2500 BRL (more or less 500 usd) one way over economy. However, they seem to still be making adjustments because i could not get to the payment screen despite trying on many dates.
There´s no way to buy directly into that cabin, You need to buy an economy ticket and pay for a seat assignmenton economy prime.

So, lie-flat Premium Economy huh? This is basically the exact opposite (the "yin and yang" if you will) of European airlines taking the first few rows of Economy, blocking the middle seats, and calling it "Business Class".

@OMAAT

For real?
Are you sure to give credit to Azul, and take away credit from AirAsia X (D7).

It's obviously is an AirAsia group order heading for Thai AirAsia X (XJ), but the group were already operating this config on their A330-300, shouldn't they get the credit?
Or is there a reason AirAsia X product isn't the same category as Azul.

Whenever you read AZUL or Neeleman in one sentence, you should be sceptical...
He would have been a good replacement for Al Baker.

Eskimo. I believe this seat originated with Virgin Atlantic around 1999/2000. Should he give credit to Virgin? If I recall correctly, as everyone jumped to the coffin class business seat, this particular seat fell out of favor fast and Thai Asia picked it up as a cheap offering for a premium cabin.

Reading comprehension Jordan.

VS doesn't operate a low-cost model and market the seat as business/upper class. Nor does this seat has anything to do with VS.

The AirAsia X seat is a B/E minipod, which I believe VS never used them. So no credit to VS either under your broken logic.

But then again I can't blame you for not knowing with your half understanding. You forgot half of the airline name by calling "Thai Asia", which also doesn't exist.

Reading comprehension.

It looks like the seat pitch needs to be significantly larger than the standard 38” for premium economy seats on most airlines.

It is ironic that Azul unveils this new product while they show little attention /care to their premium passengers (and all passengers in general). They have simply canceled direct flights from a few cities in Brazil (mostly in the Northeast) to Florida for 3 entire months.

All those flights are direct flights (under 8 hours) and have always a high occupancy rate. Is there a lack of equipment? Whatever is going on, it is causing a lot of problems (you definetly choose direct flights for a reason) and they have accommodated all existing passengers with bookings adding 4 to 7 hours of travel in the process. It is really disastrous customer service and shows it is time for another airline to link this dynamic part of Brazil to the USA. It is probably worth finding out what's going on at Azul.

In LATAM and GOL, the first few rows are similar to those of European airlines (blocking the middle sea) and they call Premium Economy. The service is also better than the service in Economy.

3-3-3 economy in an A330? i think i'd rather try to swim.

Azul is just going from one of the Best Airlines in the world to the bottom of the list. Talk about horrible management. I fly a lot from Fort Lauderdale to Viracopos on Azul because the other airlines (namely, American, LATAM and Gol) are medíocre at best. Azul just joined the list.

Quantas malas pode despachar na Econômica Prime AZUL de Orlando para Guarulhos ?

I fully agree with Chris comments.

I think is unfair to say you sell Xtra space and put the client on the back of the plane