In early November it was announced that Icelandair intended to acquire WOW Air, as Icelandair entered into a share purchasing agreement to purchase all WOW Air shares. With this deal, WOW Air would receive a total of 5.4% of Icelandair Group’s shares after the transition. To say that this deal was much needed both for…
Continue reading: Icelandair Cancels WOW Air Takeover
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It should be Iceland Air's CEO in third statement. You mentioned WOW Air's CEO twice.
Good riddance. We don't need these low cost airlines as all they do is provide an excuse for the other airlines to reduce service levels. They're a cancer.
WOW probably has weeks left at most, and to be fair I never did understand why Icelandair wanted to take them over and try and preserve the brand rather than let them fold.
Norwegian has got to be concerned about this - they will almost certainly be the last remaining long-haul low-cost carrier wishing a few weeks and I understand they still fail to turn a profit on many of their long haul routes. They bit themselves some time with a positive summer season but how long can they hold out before selling themselves to IAG or LH? Seems almost inevitable in this climate.
I flew them once,it was a nice experience $99.00 nonstop MIA to KEF.I will be sorry to see them go.
Turns out you can't really transplant the short-haul LCC model onto long-haul routes without major modifications. Sure, promo fares on TATL LCCs can seem compelling, but when you add on all the extras you may need, you've easily exceeded the lowest fare offered by legacies. Apparently the legacy carriers have found some creative ways to offer cheap economy tickets, all the while still offering more connections at more times.
The long-term downside is that legacies have now started pushing basic economy on long-haul flights, which makes published fares rather deceptive and confusing for occasional travelers.
Sam Kim, that was my first thought too...lots of magenta to paint over. If I'm not mistaken the seats are that color too?!?
So, I just booked Dec 16-18 SXF-DTW via KEF. Should I be worried? I kinda need to go on that trip.
Previous experience on WOW was meh but cheap enough.
I can't imagine why Icelandair wanted them in the first place. Just let them go out of business and Icelandair's problems are solved.
I'll chime in since henry LAX hasn't yet. Lucky, this post is just another example of your fear-mongering bashing of WOW. And please spare us from feigning ignorance about losing your sponsorship
lol @Der Fliegende Amerikaner, you beat me to it.
Nice work on calling out WOW, Lucky. Unsurprisingly, your foil who tried to pretend you were just bashing them is completely silent right now.
According to the website https://wowair.is/investors/media/ there is a provisional agreement for
Indigo Partners to invest in WOW.
"Indigo Partners LLC (“Indigo”), and WOW air (“WOW”), the Icelandic airline based in Reykjavik, have agreed in principle for Indigo to invest in WOW. Terms of the transaction were not disclosed. Following successful completion of due diligence, the parties would work to close as soon as practicable. "