For me the issue is a hotel is not required to put all of its rooms and suites into inventory directly bookable through Marriott. There are several properties that I’ve stayed at with suites but the suites are only bookable directly through the hotel sales office. So that eliminates any possibility of using an upgrade certificate. It also pretty much forecloses on the possibility of a complimentary upgrade because that suite is technically unavailable at the time of check-in. Likewise, there are certain properties that were caught putting suites on Airbnb. That’s another apparent way.
And, let’s be clear, Marriott changing this policy with the carve out for Ritz-Carlton, Edition and St Regis is a reflection of two things:
1) Ritz-Carlton and Edition have long had limited elite benefits. They really don’t want to provide anything of value at those brands. Ironically, Marriott directly manages about 99.9% of all Ritz-Carlton and Edition properties. So you have corporate actively trying to evade providing anything of value to corporate’s “product” (the guests) that they sell to their “customers” (the hotel owners).
2) The inclusion of St Regis. I wonder if we will see the breakfast benefit disappear at St Regis.