In late April 2025, Marriott announced yet another hotel group acquisition, as it continues toward its goal of ensuring that every bed in the world is Marriott branded. There’s now an update, as this acquisition has been completed, so we have a sense of the timeline with which we’ll see this Marriott Bonvoy integration happen.
Continue reading: Marriott Acquires citizenM Hotel Brand For $355 Million
Share your questions, experiences, and thoughts below.
Sometimes I wonder, when Marriott is pitching to hotel owners, do they say something like "And you don't even have to treat Marriott elites well, they're used to abuse and zero-recognition now".
Seems like Marriott has decided the big opportunity is at the low end with people willing to pay a bit more for a bit less compared an independent hotel. I have to agree there is value to having some assurance that a place isn't a complete dump.
As a lifetime Titanium I'd be rooting for them all the way if they would just deliver on the promises they make to customers and discipline properties that fail to do the same.
There's Google reviews for that. CitizenM is already fairly expensive for what it is, though I am sure Marriott will be able to get a bit of extra money out of American tourists visiting Europe and being too wedded to Bonvoy and/or wary of trying anything unfamiliar to book a local hotel, or even an Accor property for that matter.
CNBC News 3 March 2028: "Marriott CEO Anthony Capuano stepped down today after admitting the giant hotel chain had over-extended themselves through constant acquisitions and were haemorrhaging money."
Terrible news... might do what Sonder does with the weird mandatory pre-check in after booking and retain some autonomy, what's more likely is that citizenM becomes a DIY hotel (with staff to support), welcome drinks go away, and the paid members (citizenM+) get converted into Marriott Gold Elite, which is the equivalent to a driver's license because practically everyone browsing this site has it.
Have stayed at one in Seattle this year and for two people you have to climb over one another to move in bed awful. Very small rooms would never use CitizenM again.
As mentioned in a previous post, lets forget about customer care for awhile.
The top management of Marriott, Hilton and Hyatt are focused only on expansion, never minding quality control of all these new properties their brands.
Have a legitimate problem now, don't expect it will be solved well, if you reach to management, don't expect it to go well.
I stayed at a CitizenM last August in Seattle and swore never again. Room was so small second person has to climb over other to get out of bed. Cruise lines provide larger accommodations. Also view was wall with pigeons.