November 3, 2026 2:24 pm
JetBlue has raised checked bag fees for the second time this year, with a first bag on domestic flights now costing $50-70. Expect competitors to follow.
6 Replies
November 3, 2026 2:31 pm
It's going to make some people root even harder for their imminent bankruptcy.
November 3, 2026 3:10 pm
Or, hear me out, for those paying extra, perhaps they can feel like they’re *investing* in slightly delaying the inevitable restructuring?
November 3, 2026 2:39 pm
Sighing yowzers face emoji.
November 3, 2026 3:09 pm
November 3, 2026 3:22 pm
Keep it up and they will find out just how elastic travel demand can be.
November 3, 2026 4:05 pm
They presume the traveling public they are targeting will pay the bag fees or have an exemption to paying for the first bag. Remember, they are trying to not just become Spirit II.
Now will competitors match? Will it stifle demand? Don't know yet.