In June 2023, JetBlue unveiled a new livery, which the carrier refers to as the ”Hops” design. This was a major development for the company, as it’s the first time in JetBlue’s nearly 25-year history that it had a complete design refresh. There’s now an update, as JetBlue has revealed a variation of the new…
Continue reading: Beautiful: New JetBlue Livery, Now With Some Variations
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I forgot all about this hot garbage. At the time, I thought it was just a gimmick - that they'd paint one plane like this, or it was an April Fool's joke. But they were serious.
It looks awful. It looks cheap. It looks a far cry from their brand identity of crisp and upscale business-plus travelers.
What ever happened to taste and timelessness in airline branding? United's tulip, or American's AA, or Continental's golden meatball? Those logos lasted decades, and bought them lasting brand identity. What the hell is this all-blue plane going to do, except heat up on a hot day and make the plane look like Southwest's cheeky stepsister?
Yep Southwest is the first thing that came to mind when I saw the new livery. Not what you want your branding to accomplish. OTOH maybe that's a harbinger of future consolidation:-(
Less is more and prefer the understated elegance of the former livery. This new livery hurts my eyes and brain.
Maintaining those colours wouldn't be so easy. Not only the variety, but also the blue fuselage which ages quickly, will definitely require JetBlue to paint their jets more frequently and consequently costing more.
I like the livery itself, though.
Yep... it was the livery. That's why JetBlue has been struggling. Way to go, Management, you fixed the airline!
Tbh the new one looks too much like Southwest. Seems less distinctive as a result.
"Us avgeeks tend to have strong opinions on new liveries. Even if we eventually end up liking a new design, it can often take some getting used to."
R.I.P. to United's Battleship Gray. They will never come close to the beauty of that livery, not that they are trying, tbh.
It reminds me of all the slogans and gimmicks tried by JC Penney over the last two decades as they sank deeper and deeper into the mire.
Never mind those troubled books! We've got a new tagline, plus new colors and a celebrity face in our ads!
While the forward fuselage of the new livery will be standard the back half was never stated nor implied would be the same…..the variable tail fin concept will still be retained.
This will get old very quick.
In a few years (if they are still around), management will be looking for a new, dynamic logo. As long as they don’t duplicate the new, very woke Jaguar theme, they may have a chance.
I agree with you on that United livery. Very classy. Timeless and they should have stayed with it much longer.
Both new liveries are ugly and will not age well. Remarkable how B6 wastes money on this when it is headed toward bankruptcy and an eventual acquisition by AA.
All good points. What really honks me off are differently painted winglets by any airline! And then they usually take it a step too far and paint the engines some oddball color. It's too cute by half. For the sake of everything that's good, true & beautiful...
Anything that means there is less boring eurowhite liveries, is good in my book.
A new paint job doesn’t solve a failing business model.
The leaders of B6 still ignoring what made them successful in the first place.
Agreed! We need more distinctive, "ballsy" liveries like Condor & Spirit, not Eurowhite garbage like Lufthansa & Iberia, and fortunately this livery is part of the latter.
Maybe it's the lighting of the fact that the A220 looks better than the A321, but I prefer this livery to the other one! The purple is a bit out of place, but it's overall sleeker and sharper, if that makes any sense.
What JetBlue should do, however, is paint their their tail liveries on the fuselage. Just think how eye-catching an A220 in the "Hops" livery, or how elegant an A320 would look fully decked out in the "Highrise" scheme.
Honestly, when compared to that, this livery just looks (relatively) boring and just another addition to the list of all-blue ones.