While I can’t say it’s a hotel chain I frequent, Red Lion is doing something with their loyalty program which definitely counters the industry trend. As is the case with most loyalty programs, their R&R Club would allow members to earn points which they could redeem towards free stays.
Continue reading: Red Lion Eliminates Points Earnings For R&R Club Members
Share your questions, experiences, and thoughts below.
To be honest, red lion is a nice hotel, but it seems that their target market isn't the people that follow loyalty programs, so they figured that (basically) closing their half-a$$ed loyalty program wouldn't much harm, versus the harm that Starwood would see of SPG was eliminated. Don't know if you stayed at this one, but I was at the one in Olympia WA last summer, and it was surprisingly good.
It's Wyndham ByRequest from the days before Wyndham Rewards. (Interesting that Wyndham went in the opposite direction, from a recognition program to a points program.)
"The future Red Lion loyalty program frees you from tracking your points..."
I don't know about you guys, but tracking points is really stressful and tedious, I'm glad they're making it easier.
While advance notice is appreciated, I don't understand why they wouldn't wait until they are ready to reveal the details of the new program?
I was a Platinum member with them, spent alot of $$$$$ and will not be staying there anymore! Totally screwed their loyal customers. Not sure what they plan to get from this?! Seems to be poorly managed a this time, they still don't even have an app for smart phones, hello people get with the times...
NO MORE STAYING AT RED LION FOR ME EITHER . TEN YEARS OF TOTAL LOYALTY SHOT IN THE BUTT !!