The "World of Hyatt" Philosophy Goes Beyond The Loyalty Program

Too political of an ad. Deeply disappointed as a hyatt loyalist

I am never going to like that font no matter how many times I see it.

Agree ad is too political, but more to the point, how does the ad or "experiences" entice me, as a biz traveler to stay at a Hyatt? Where are the tangible benefits?

Like the font and the status level names, this new program looks like it was designed by 7th graders.

Ben, do you plan to stay 60 nights at Hyatt in 2017?

Did Hyatt pay blogs to talk about all of these "GREAT" perks because every blog has the exact same post right now. Maybe they should have saved the money from the commercial and used it to actually benefit customers... i.e diamond amenities.

"A World of Understanding" is too political? Child please

LOL.
@Lucky seems to be falling for a focus group-tested multimedia production designed as a distraction from the monstrosity known as WOH! that Hyatt is about to unleash to crush any remnant of HGP 😉

But this "World of Understanding" doesn't seem to explicitly apply to, say, persecuted Christians in Muslim nations. And frankly, I don't care to understand worlds that impose official religions, ban booze (per Lucky's many travels), behead infidels, execute LGBT individuals or punish women for being raped. This corporate/Left Islam fetish really needs to end.

I will only stay at a Hyatt property if the cost benefit makes sense over other options. I used to prioritize Hyatt but now my focus is on SPG. Hyatt should focus on expanding their footprint rather than making changes to their program which becuase they are not present in most places makes it almost impossible for many people to achieve a decent status level with them. RIP Hyatt!!! At least for me.

Lucky: Stick to miles and points, not politics.
Hyatt: Stick to hotels, not politics.
Colin Kaepernick: Stick to football, not politics.
George Clooney: Stick to acting, not politics.
Anthony Bourdain: Stick to cooking, not politics.

You assholes realize what happens when no one is allowed to talk about politics except politicians, right?

Just as I shared with Hyatt, I can only trust their small portfolio of 600 properties to deliver a highly personalized experience that blows away the competition. If this year doesn't show dramatic changes as a Globalist, I'll make the move to SPG / Marriott (or Hilton, depending on how the SPG / Marriott loyalty program integration shakes out).

Save any opinions on the ad, if any customers leave World of Hyatt because of it, all the better for me.

@ Dan -- Interesting commentary on the current climate, eh?

I don't understand the comments stating that the ad is "too political".

Interacting with people that we are not familiar with is at the heart of travel. Just because we've had a racially divisive political campaign, now everything that still embraces multicultural experiences automatically become a political message?

My belief is that Hyatt will lose thousands, perhaps tens of thousands, of customers such as myself to other hotel brands because of these changes. And for what? What does it really cost to provide me with Club access or an upgraded room or suite? They're only providing it if it's gone unsold anyway. I have lifetime status in too many other programs to continue to try to maintain my Diamond, or now Globalist, status with Hyatt given the unreasonable changes they've implemented to reach this level. I'll ride out my last year but I'll be taking my business elsewhere in 2018 and beyond.

You write "While the program stays the same on the points earning " Not exactly. No more 1000pt per stay for top tiers. I always find it hard to believe that "there will be people who are happy with the changes..." as all top tiers will earn less points because of the elimination of the diamond amenity.

I guess there must of been some who were happy with the loss G1/G2 bonuses and Faster Free Nights too!

I agree with you. I find Hyatt to have many great employees. But the bottom line for me is VALUE for my loyalty dollars.

I don't think the ad is too political and I like the version of the song, maybe I'm just to cynical but the campaign does tweak my BS meter. I don't really think that corporations do the whole empathy, save the world thing all that well, individuals can and do but corporations have too many other goals, it mostly just tends to just come off as hypocritical or false to me.

Hey Ben, love your blog. World of Hyatt is a downgrade, changing elite status from 25 stays/50nights to 60 nights for its diamond tier. I will stay here from time to time, and I do love the brand. I prefer Hilton, specifically hilton and doubletree brands, they have greater availability greater point promotions and it's easier to maintain fodmond staus (30 stays/60 nights). Cheers and happy blogging!

I do not care the least about the ad. It aims for a "feel good" experience (whether it delivers may depend on your views), but the new program just does not deliver and that is the bottom line.

I personally enjoyed the ad. However, when it comes to points/dollars/perks..I will choose with my wallet, and what gives my family the most/best experiences...so unfortunately I don't think this "feel good" ad is going to make any difference in my decision making..

World of Hyatt is in for a World of Hurt.

Almost no favorable comments here. As a 2 decade Diamond member, I'm saddened that Hyatt has made these changes and I'm also moving on to SPG this year. Hyatt is touting new, intangible benefits while downgrading the tangible benefits and erecting and unrealistic 60 night threshold to retain most, but not all benefits. Then the marketing backdrop feels like Hyatt is taking sides in today's political divide. I think it's wonderful that they are taking a group of students from Chicago to Costa Rica, but to think that corporate travelers will happily forgo some benefits of 60 nights in exchange for Hyatt's charitable acts is laughable.

@Billy - So you're not criticizing Hyatt for being too political, just that the way you perceive their marketing doesn't align with your politics.

@Jordan - well said.

Am I losing my mind, because where did the recent post by Travis go about the timing of issuance of DSUs under World of Hyatt? Seems to have disappeared.