Park Hyatt Mallorca...
 

Park Hyatt Mallorca Will Be Rebranded, Leave Hyatt

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Park Hyatt will be losing its only resort in Europe... Majorca Daily Bulletin is reporting that the Park Hyatt Mallorca will no longer be branded as a Hyatt. The 142-room hotel first opened in 2016, and was an exciting addition for Hyatt, as all other Park Hyatt properties in Europe are city hotels. The Park…

Continue reading: Park Hyatt Mallorca Will Be Rebranded, Leave Hyatt

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31 Replies
31 Replies
(@Justin)
Joined: 9 years ago

Posts: 9

Had the chance to stay last year and was upgraded to one of their best suites. Amazing room, unlikely to ever be topped. The resort was very quiet for mid-May and probably isn't in the ideal location on the island. That said, an amazing property.


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(@Geoff)
Joined: 13 years ago

Posts: 177

Stayed for 5 nights in July ‘17. It was fabulous. But as you mentioned it was not crowded at all even mid-summer. I’m sad to see it go but not surprised.


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(@STEFFL)
Joined: 10 years ago

Posts: 362

Another loss after the HILTON Mallorca closed already last year?! 🙁
Now only Marriott is on the island of all those upper class US brand hotels and thank god for the Jumeirah too, as it's NOT really a year around 100% summer feeling island, but still GREAT to relax and do outdoor activities and exploring of different cultures, maybe not the MAIn thing for US clients and HYATT was hoping for those at a high rate i guess, so i think to blame it on NOT meeting the HYATT expectations as a HYATT year-round "busy" property . . . . foul to think so!
NOT everybody needs the hassle and bussle when at a resort! Ther is WAY better things to do then just hang at the Pool or Bar and have 1 drink after the other as a certain categorie of Nations like to call the "perfect" vacation? 🙁 Caribbean "Resorts" and Cancun Resorts on Zona Hotelera show that in a perfect way! Nice, but only if you have no other way to enjoy life in any other way or you're so caught at home with family that this is the ONLY way OUT to have "fun", well, it seems that product does NOT work so well all over the globe!
Looking at previews of other frequent travellers who have stayed at the Park Hyatt Mallorca, seem to go way above and beyong of ANY Park Hyatt "Resort" in US! So i'd blame it mostly on the US style of "Resort" wanna be!
Just like the Hilton, both Locatioons are not superb, BUT the properties are cool the staff was very friendly and human, absolutely NOT superficial in any department, no matter where!
Stayed at both, the Hilton actually 4x as it was such a steal sometimes on HHonors Points, i can NOT say enough good things about them both! Spanish mentality is different, but at the Park Hyatt as well as the Hilton, TOP for Mallorca, no doubt! As a US American, you can't expect US whipe my ass all the time like you do in a US property of a US hotel chain! DOES NOT WORK!
That's why i think, HYATT had wrong expectations on this property from the beginning on?!
https://thepointsguy.com/2017/06/park-hyatt-mallorca-hotel-review/
Some people even loved it so much (Zach Honig did!) that he sent a video to his Mom right after getting to his Suite at the Park Hyatt Mallorca, he does travel a lot too, so if he was happy, i don't understand why HYATT wouldn't be, unless only Numbers count at the end?
If the Service was too different for them, then maybe start at the head of the entire thing, training your staff to your needs and likes?!?!? We in Germany always say: The fish starts to smell at the head! 😉
https://twitter.com/i/status/910931674254528512

What works on one continent, might not work on another?!
HYATT should know that, you should think??? 😮


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(@Keith)
Joined: 6 years ago

Posts: 16

@STEFFL Please reformat your reply. Your current format is unreadable.


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 Luis
Diamond
(@luis)
Joined: 5 years ago

Member
Posts: 388

What a bummer. Got to stay here 2 summers ago and really enjoyed our stay. It's a very elegant feeling resort but has very steep prices in the summer that probably can't be justified given that it's not on the beach. Most vacationers that go to Mallorca in the summer go for the beaches. Glad I got to stay here when it was a PH. Will miss it.


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(@kubear)
Joined: 5 years ago

Member
Posts: 0

I stayed at this property back in June of 2017. Got an awesome spacious suite with dual balconies, room #22. This resort was quiet, but I had assumed it was that way because it was still a new property. I didn't encounter any other guests except when I was dining.

I do think the location was an issue with the resort not having enough guests. It's very secluded and away from most popular area, which is a pro for some, but may be a con for many. Nothing is within walking distance; must have a car unless you plan to stay at the property all day and night.

The service I recieved here was impeccable, one of the best at any Hyatt I've been to. Will miss this place as a Park Hyatt.


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 ABc
(@ABc)
Joined: 18 years ago

Posts: 141

I expect a Park Hyatt to be in a great location. This wasn’t.


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(@pstm91)
Joined: 5 years ago

Member
Posts: 813

One huge issue luxury hotels in Mallorca (and any of those islands) have is that there is a plethora of top-notch villas on the island available for rent. Almost each of the comments above notes that they were upgraded to a top suite. The people who normally book suites like those are instead booking private villas when they visit there.

I know my clients almost exclusively book villas when visiting any of the Balearic islands.


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Diamond
(@tortuga)
Joined: 5 years ago

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Posts: 0

Wow. To call that man an overly frank CEO is the understatement of the year.


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 Andy
Diamond
(@andy-3)
Joined: 5 years ago

Member
Posts: 842

Not a surprise. Hyatt has always failed to develop the intra European market.

They rely on a base load of US tourists and some European ones on top. But Mallorca is not a typical US destination. Most US tourists want to visit cultural destinations when they go to Europe, such as Barcelona or Venice or Paris. The lack of direct flights from the US doesn’t exactly help either. Mallorca is mainly a beach and sports destination with some culture. The US clients can have this cheaper and easier (e.g. Florida, Mexico).

The European market, on the other hand side, loves Mallorca - but has no ties with Hyatt. They stay in Melia, Riu, Barcelo or perhaps Marriott properties. In all fairness, most Melia properties live up to Hyatt standards and Gran Melia to Park Hyatt level. But they have much stronger sales channels in Europe. I think it should rebrand as a Gran Melia and will do perfectly fine.


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(@ghostrider5408)
Joined: 5 years ago

Member
Posts: 0

From past business experience many times when this happens its the result of unrealistic expectations both on occupancy and revenue. One reason might the aggressive projections Hyatt management might have presented to the owners to sway them to sign an agreement, less than stellar marketing by Hyatt this also happens its just a fact of all the flags. Conversely it could be the limitations the ownership placed on Hyatt in the form of baseline room rates etc this is also not uncommon. Personally I think that a Ritz flag might give the resort a better start point than Park, disclaimer I have never stayed here however it was on our "to do" list.
At the end of the day there are always two sides to any disagreement just thinking out loud that a "Ritz" flag might have worked out better, did not say Marriott said Ritz


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(@Jonathon Franko)
Joined: 6 years ago

Posts: 1

Absolutely beautiful property, horrible location, from what I hear, bad owner too. Apparently Hyatt warned the owner that a non-beach location on the wrong side of the island would not be a draw. I went here shortly after opening. The build quality is amazing. All of the structures were built using stone from the mountain it's built upon. There is a beach below it, but several super-cheapo hotels sit on the beach with VERY drunk, low rent patrons wandering around at all hours. No idea what they were thinking here


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(@santastico)
Joined: 5 years ago

Member
Posts: 1478

Mallorca is probably not a place for big resorts. Lots of people that go to Mallorca rent condos or houses.


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(@Super)
Joined: 9 years ago

Posts: 496

Very confused by the Cap Vermell CEO stating:

“It is bad news for Majorca, mainly because we have lost a worldwide hotel reference..."

If my company just gained a new hotel management / branding contract I'd be spinning this as a positive. This statement doesn't inspire confidence to potential customers.


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Diamond
(@ivany)
Joined: 5 years ago

Member
Posts: 0

Bummer. But it is worth re-emphasizing that it was Hyatt that decided to drop this hotel instead of the other way around.

Given fairly limited footprint Hyatt has in Europe, managing this resort must have been a significant money-losing venture.


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(@Hajirito)
Joined: 6 years ago

Posts: 2

There's a Park Hyatt in Istanbul, it's great and it's in europe 🙂


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(@Hajirito)
Joined: 6 years ago

Posts: 2

oh my bad Park Hyatt Resort...I was like there's a lot of Park Hyatts in Europe...I just need to learn how to read


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 Gil
(@gil-2)
Joined: 5 years ago

Member
Posts: 0

I did get a chance to stay at the property while on the MegaDo in 2017. The grounds & rooms were lovely and the service fine, but I didn't love the location.


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(@Fred M)
Joined: 10 years ago

Posts: 194

Stayed here for a media event last year. Superb property but it is very isolated. You can’t just amble out of the resort and wander down the road to shops and restaurants. Closer to one of the many lovely Majorca towns and it would probably lure more guests.


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 ssss
(@ssss)
Joined: 9 years ago

Posts: 24

I stayed there last summer. The service was fantastic, but the hotel was too large and cookie-cutter although my room was stunning. The hotel just seemed like a giant pre-fab hotel. It seemed more like a Ritz Carlton. The location was meh. I stayed at Barceló Illetas Albatros - Adults only afterward, the hotel was four-star, but the rocky beach/cliffs were fantastic and unique. It was more what I would expect at the Park Hyatt, but nicer.


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 stvr
(@stvr)
Joined: 15 years ago

Posts: 601

The Hyatt brand doesn't make sense here. NH maybe.


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(@Kevin)
Joined: 9 years ago

Posts: 10

I stayed here not long after they opened..... one of the best Park Hyatt's I'd ever been to... room was fantastic.... upgraded to a suite.... breakfast was plentiful... we enjoyed the views and the location....


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(@Ben Kingsley)
Joined: 9 years ago

Posts: 24

I have stayed in this hotel once. The property is so beautiful and welcoming and the hotel crew were super nice.

The problems could be the location of the hotel in the island. It is the opposite direction of the airport and the capital city Palma and a bit far from them. It is also very expensive and high end. It is a bit wishful thinking to expect it to be fully occupied year round.


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(@Johanna)
Joined: 6 years ago

Posts: 1

We stayed for 10 days in September 2019. It was perfect. Gorgeous Suite, amazing Breakfast, beautiful spa.
The location was perfect, very secluded, espectacular sunsets.
A hyatt loss.


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(@Wilhelm)
Joined: 6 years ago

Posts: 95

Apart from changing the brand of toiletries there won’t be much of a difference.


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 Ryan
(@Ryan)
Joined: 12 years ago

Posts: 36

Been - you should probably edit the following:

I can’t blame the owners for trying something new, though I feel like the problem may not have been the hotel’s association with Hyatt.

Based on the CEO you quoted it was clearly Hyatt's decision to pull out, not the hotel's.


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 Ryan
(@Ryan)
Joined: 12 years ago

Posts: 36

*Ben - sorry!


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(@James)
Joined: 9 years ago

Posts: 8

Not surprising. I went two years ago, the rooms were lovely and really well designed. But service was not attentive and the language barrier proved detrimental. F&B was also not slick and polished. There was not a wide variety of things to do on site for a “resort” except spa and a few small restaurants. The play was it was attractive to Cap Vermell residential tenants, country club members, etc. but it had no draw for international tourists. No beach nearby, wrong side of the island, it was almost a very residential hotel. I did not want to return, but am normally a huge fan of Park Hyatt.


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(@Christine)
Joined: 6 years ago

Posts: 2

We stayed in a garden suite as Globalists in June 2018 and 2019. Absolutely loved it. So sad to see this leave Hyatt. My husband says he would move to Mallorca in a heartbeat. Much of that is due to driving to this hotel and exploring all the beaches and small towns surrounding it. So glad we were there twice. It was amazing.


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(@Joseph Woelfel)
Joined: 6 years ago

Posts: 2

Looks like you can still book until October before Hyatt dissociates. I don't have my vacation calendar set yet. Any idea what happens if you try to cancel after booking for points?


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 Enak
(@Enak)
Joined: 6 years ago

Posts: 1

The property is indeed re-opening in March 2021 under Cap Vermell Grand Hotel affiliated with Leading Hotels of the World.
They will now have all their entities under one roof: Hotel, Country Club and Villas which might help the resort to take off. The michelin star restaurant VORO is a must try on the island and I heard the Owners have plans to bring a Top Japanese Brand for a pop up during the summer months in their Asia restaurant....
Happy to share my rate codes as Cap Vermell Ambassador if anyone is interested


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