When it comes to limited service hotel brands, Hampton by Hilton is kind of a force to be reckoned with. The brand has around 3,000 hotels in 40 countries across five continents. This not only makes it (by far) the biggest Hilton brand, but also one of the biggest limited service hotel brands in the…
Continue reading: Hampton By Hilton Brand Gets Refresh, But There’s A Catch
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"Optimizing revenue generating opportunities by increasing total key count within the same footprint and optimizing suite room layout for better site efficiency" How many MBAs did it take to compose this marketing nonsense?
They should save money by banning pets. Save poop cleanup.
How about squeezing in a room or two in the lobby?
Or being 1980's European by not having a TV or having to pay extra for it?
Right? All that's missing are the words "enhancing synergies". What a load of corporate manure.
Every Hampton I've stayed at was crap (granted, I haven't tried too many of them since I gave up on the brand rather quickly). Why pay extra for a chain hotel when there's no quality standard to rely on, apart of a guarantee of the experience being miserable? And now they're gonna make it even worse?
On the other hand, I really like HGI a lot and it's my go-to brand for simple cheap stays. I wish Hilton would focus on it more.
TVs in Hilton properties are utterly pointless since even in 2024 they still consistently *don't* offer Chromecast, so you're stuck with linear TV. Are people actually still watching that?
To be fair, Hilton Dubrovnik and HGI La Vilette have it, but those seem to be deviations from standard (different firmware, menus, etc). Otherwise even new or recently renovated properties I've stayed were limited to prehistoric linear TV.
"the new design fits more rooms into the same property footprint, which presumably means that redesigned rooms are smaller than what guests are used to. "
They're not going to be able to make the rooms smaller unless they completely re-frame each floor and move the windows. I don't see anywhere where they're saying that they're changing the room sizes.
Lucky I believe this design is only for North America. New Hamptons in Europe have a different and arguably nicer design including Smeg Fridges.
Exactly, I don’t see this happening for existing hotel renovations. Perhaps for new-build hotels it is a possibility. But doing a complete gut and re-build in the name of a brand refresh that’s supposed to save owners’ money would be cost prohibitive.
Perhaps the real treasure was the synergies we enhanced along the way (or away).
I really dislike the open closets with the only space for a suitcase being in the "closet". Please just provide a proper closing closet and a luggage rack (preferably 2).
the beauty of America’s landscapes and the vibrancy of its cities
Lolwut?
99% of America is flat, barren, and soulless. Most cities are vertical office parks. NYC is America's only vibrant city in the urban cosmopolitan sense and that's limited to Manhattan below 60th St and the gentrified areas of Brooklyn.
This right here is the #1 reason I tend to stay away from Hampton and similar hotels. The best "brand refresh" they could do would be to convert *all* air units in all rooms to proper central air. Easy way to make me a Hampton/Hilton loyalist. (Well...that and add a guaranteed late checkout benefit similar to Hyatt's.)
jeezuz!
“The design draws inspiration from Hampton’s pioneering spirit and hospitality heritage, while also being tailored for future global expansion. The refreshed identity conveys the brand’s human touch, welcoming guests into a world of comfortable and enjoyable travel through its visual language by featuring approachable illustrations that celebrate traveler diversity, refined script, a carefully selected color palette and custom typography.”
Say what? Featuring "approachable illustrations" WTF does that mean? Celebrate "Refined script" WTF does that mean?
How long did it take the ad agency to come up with this garbage.
One word: Bollocks
The waffle campaign is bound to be an epic fail. Since the waffle machine is likely the first thing to break, people are going to go extra ballistic when the Hampton Waffle hotel has no waffles!
Really bad idea!
And I sort of like some of the newer Hampton Inns, but admittedly I don’t eat waffles.
Being a Nevadan whose family have all worked in hospitality around the city this feels like a thinly veiled invitation to take a share of the escort outcall business, which is not insignificant but it's a crowded marketplace and even solving two actual pain points of the industry doesn't make the locations any different. The scene in other cities is probably very different but at least for LV this is a little on the nose.
Many of these properties built in the 80s & 90s & early 20s are concrete tilt wall construction so reducing room size is impossible. The newer ones appear to use interior steel frame & dry board construction so those can easily be changed. Hampton needs a refresh. The renderings are a huge step in the right direction.
All the disposable plates, cups, cutlery. So polluting, unsightly and downmarket.
Remodeling the worn out Hamptons we've stated at recently would be a good idea.
Wow Ben ! All the comments going thru my mind reading your article I then found in your readers comments.
Man, they are real road warriors ! They know their stuff and they should have been on focus groups when this agency was making their plans. Over 20 years ago, companies I worked with like Coach Leather products, did focus panels on their new season's products, well in advance.
I don't know, did Hilton even do focus groups? Most large companies do so.
Ie; the construction costs, the waffle machine is great but over use it breaks, no desk, you've got to sit a laptop on lap, or fold your legs and compute on your bed, to name a few.
I think a refresh is welcome and overdue. A lot of Hampton properties are looking very dated particularly when property renovations are are too far spaced out.
Also with a zillion brands, Hilton should create a tighter focus for each flavor, so this helps.
I don’t understand the new color scheme at all. I’m in a newly renovated room with yellow, grey and white striped valences, cranberry sofa pillows, cranberry bed frame cover, a patterned turquoise headboard and carpet that is grey and navy. There’s a lime green chair and a lime green mirror. Nothing goes together!!!!