Emirates Airbus A380s Getting New Business Class, But Don't Get Excited

People pay for the brand, not necessarily the seat. It's like buying a luxury car, people pay for the marque even if it has the most basic of options.

When you think about it, while incremental, it's still a significant upgrade to what one would get on Qatar and Etihad which is their main competition.

given that seats are a 10 year investment for most airlines - esp. considering the time it takes from announcement of a product to installation - it is indeed hard to believe that they are not installing a suite product.

It is absolutely true, despite what many believe, that companies do not have to offer the latest cutting edge product in order to attract decent revenue. Some airline get that revenue premium through other mechanisms while EK gets its revenue premium through size and and dominance of the Middle East market as well as through its strong brand.

I think you’re underestimating the quality of this hard product. Is it cutting edge? No, def not. But it feels very spacious, especially on the A380. For whatever reason, the seat being straight-forward versus angled makes it seem so much bigger. I’ll take the comfort and space of this product (plus the other soft product advantages) over the more “cutting edge” seats that just look and feel more cramped

@ BofA_Fan -- I don't think I'm underestimating it, and I think we're on the same page. I agree with you, the seat feels quite spacious, especially given how narrow the upper deck of the A380 is. It's a good seat, it's just not cutting edge, and when you introduce a seat in 2026-2027, you kind of expect it to be cutting edge.

Significant is a huge overstatement , especially against Qatar

Emirates is one of the most overrated airlines but to their defense, none of the A380 operators have doors in their business class. With this update, it’s going to be one of the better products on the A380.

Qatar's business class on their A380 is 11 years old already, so Emirate's new seats would be a huge leap especially with the tech and creature comforts that come with it from huge 4K displays to wireless charging and Bluetooth audio.

If and when Qatar decides to install a new product on their A380s, now that would be something to watch. Until then, these seats would be a significant upgrade to what Qatar has on their A380s.

BA along with Lufthansa would be the first to have doors on their A380s starting next year with their Club Suites, but would most paying customers would want to pay for BA/Lufthansa over Emirates?

And I feel like Emirates is more of a status symbol now like Mercedes.

But luxury cars seats are not like Greyhound.

I’d take Qatar’s business class on the A380 over Emirates’. Better seat, food, and bar. Shame Qatar flies it on such few routes.

Sir Tim Clark blames other airlines for the failure of the A380. Other airlines did not have deep pockets like Emirates. Emirates themselves cancelled their order for the last batch of A380s. If they wanted Airbus to continues production then they should have ordered at least 300 units instead of blaming other airlines. What I don't understand about Sir Tim Clark is that he has been waiting for the 777-9 for almost 7 years and he is still ordering more 777-9 but he refuses to order the A350-1000 because of defective engines when Qatar Airways and Etihad are flying those aircraft. Etihad ordered seven more A350-1000s.

If Boeing goes on with building 777-10 then that aircraft will flop just like the A380. Other airlines have not said that they want something bigger than the A350-1000 or the Boeing 777-9. It is only Emirates who is making noise for the 777-10 and just one customer is not going to make an aircraft profitable for the manufacturer. Boeing must be careful and focus on the 777-9.

@Aaron
Qatar Airways has 10 A380s but only 8 are in service. So they will definitely use them on few routes unlike Emirates who have more than 100 A380s in service.

@Mike O.
Qatar Airways will not install new seats on their A380s. Their plan is to retire the A380s once they start receiving the 777-9 with first class seats. Qatar Airways will install first class on some of their 777-9s.

The only complaint I have about the existing A380 seat is the awful IFE screens to be honest.

Everything else works well, and the seats are very comfortable.

I'd be more than happy with their A350 seat as a replacement personally

Sink or Swim! They've gotta keep up with those premium 763's DL's pushing around.

I'm confused why they would even both retrofitting at all. Since as you said, if they know they can get away with it, then there doesn't seem to even be a need to retrofit the A380s given how similar it is to the existing product already.

I agree. I recently flew their A380 in First Class and while the screen was huge the quality was AWFUL.

Thanks for that, Captain Obvious.

So you're saying Executive Traveller's article is wrong?

https://www.executivetraveller.com/news/qatar-airways-new-a380-business-class

So the 777-9 its getting these same seats also?

I'm someone who prefers something more quiet or subtle if that makes sense, but there are plenty out there who want something flashier, that have a "wow factor"

And while Emirates' business class doesn't seem to have a wow factor, the brand alone, the city of Dubai, the glamour and bling is what gets people paying compared to a city like Doha.

Heaven forbid no door.

@Nasir

The issue is less with the A350-1000 engines and more with an A380 size aircraft.
Both the A35k and B779 are too small for that, the A35k is actually better sized to replace EK B77W.
Emirates is trying hard and strong to push Boeing to commit to the B777-10 and i believe they already succeeded as the order for 65 B777-9 is what I want to believe is the first order for the future B777-10.
Boeing is just not in the position to announce the launch officially. If they can clean up their certification backlog by 2027, the B777-10, B787-9HGW & B787-10HGW will most likely be launched officially (Boeing is already offering airlines and selling what will be the IGW/HGW versions of the B787).

Emirates I believe will order the A350-1000 once they convert some of their B777x order to the -10 variant.
Airbus also announced they will be looking back at a possible 4-5m stretch of the A350 for middle eastern carriers, possibly Emirates & Qatar.

If Emirates orders between 100-150 B777-10 and they are the only customer (very unlikely as QR and possibly BA will most likely order the jet also), the program will be profitable for Boeing.

The A380 had only one variant and all program cost was loaded on that. Boeing developing additional variant of the B777x will barely cost the $500m in additional cost and which will be about $5m per plane if they only ever get a 100 order.

first,
DL's entire 767 fleet has direct aisle access for every seat in business class and has had it for years; DL's entire widebody fleet once again has direct aisle access since the ex-Latam 350s are either modded or in mods. EK can't say that.

second, DL is replacing its 767s; they might be out of international service in 3 years which could be before EK even finishes its widebody mods to have all direct aisle business class.

and third, while rumors are a dime a dozen, the latest is that Boeing has secured enough 787 delivery positions for DL to meet DL's plan to remove the 767-300ERs from international service by 2028 and possibly earlier and the entire fleet in 5 years. DL still has publicly yet to make a decision on its 20 Airbus widebody options but if 787 deliveries do happen this decade, DL is looking at a whole lot of international widebody growth and replacement including significant upgauging which will support new routes.

EK will be facing downgauging if Boeing doesn't go forward with the 777-10; the A380s might last another 10 years before the drawdown has to take place.

Putting lipstick on an extremely fat waddling pig.

Hook.

Line.

Sinker.

Its like an alarm goes off on his phone.

I deal w/ facts. You might try it sometime.

This would be a good time to remind you how much of UA's international and widebody fleet also does not have all direct aisle access.

Points that need to be made because of hook, line, etc

I've been asking Ben for a while now: when doing reviews it's great to note that the screen is 32" 4k or whatever, but how is the actual quality of the image?

I was on the new JAL F earlier this year and had to change movies because the image quality was so poor it was barely watchable.

Timm Dunn: All of UA's widebodies that operate internationally overseas have the same consistent Polaris product. (The few exceptions are for the seasonal 757s that operate to Europe seasonally & the B777 subfleet that is used on domestic hub routes only). Otherwise all of UA's fleet has direct aisle access and is CONSISTENT. They are also revealing a new cutting edge biz product next year as well.

There's a difference between the display and quality of the video. The screen might be 4K, but the movie itself might be just as low as 480i. On a CX flight, you get 4K HDR content (on the Aria Suites).

I'm sure the map and camera were of HD quality at least.

first, the 757 IS a UA international product - it flies all the way to continental Europe. Trying to argue that you throw a crappy plane into the market during peak season when fares are high because that is all you have doesn't make the least bit of sense.

And UA and UA alone has domestically configured widebodies.

UA does not have a consistent international product and Polaris is not and never was a competitive product as soon as Delta released its Delta One Suites on the A350 almost a decade ago.

and Delta is introducing a new Delta One Suites product - that won't be the same as another US airline - as AA and UA are doing.

Wasn't this like hook, line and sinker exercise fun -just because someone couldn't stand to just leave the EK discussion as is?

Definitely on the same page! Agree with that

“Why? Well, the new first class reduces capacity by two seats, and I think Emirates realizes it can get away with selling those seats. Still, I find it a bit disingenuous how the airline so widely markets the “Game Changer” seats, while intentionally not installing then on most planes.”

You still give the airline too much “sincerity” credit! Why don’t we call a spade a spade? They know they have a captive market and don’t want to waste any money giving them more than they need to. It would cut into their profits! It’s exactly what BA does. They know what products are out there and lead the market, but don’t need a top product to sell in their captive markets! At least BA has the decency to go for a fleet-wide rollout.

The A380 is not the backbone of QR’s operations in the same way the A380 is for EK. The investment should therefore also be proportionate!

The airline is given the abundant acclaim cos it has a shower onboard, dontcha know...

Easy Pass if you have to pay $5500.00 or 195K in miles one way. Qatar here i come.

It's the price that gets me. Interesting that they are the most profitable airline because they have the highest business class prices.
When I made enquiries my travel agent, amongst others, said that Emirates had visited and just said 'we are the best' as justification of the price.
i love the Emirates A380 but at such a huge premium over BA from SYD to LHR I just had to book BA. There's a limit to everything.