I love when loyalty programs think outside the box, and this is the perfect example of that.
Continue reading: Brilliant: Emirates’ “Mile-A-Minute” Promo For Visiting Dubai
Share your questions, experiences, and thoughts below.
Imagine people booking a return with a few month apart and leaving Dubai in a different flight.
WRONG thinking . . .as the miles per minute is based on your Frequent flyer account! Unless you don't want to earn miles on the second ticket leaving Dubai again, while you TRY to make them think you're satying in Dubai forever.
I think the flight is worth more by earning the miles on the flight rather then, fooling the system! 😉
The headline offer of a mile a minute was the carrot which drew me to fly to Dubai, and the advert clearly dangled this. Very disappointed to discover that it had a maximum of 5000 points ,4 days in Dubai. Very devious and hardly the actions of a honest company.
Very creative promo but not lucrative at all 🙁
Was better in seconds:)
On the flipside, you have to spend a minute for a mile in the fiefdom of the UAE. Not sure it’s worth it.
Syria will give you 100 miles for every minute you spend in Syria . Afghanistan will give you 1,000,000 miles for every minute you spend in Afghanistan .
I think we’ve just discovered the next frontier in the mileage world…. A new way to lure customers to undesirable hot spots! Imagine the possibilities! Ooooo and then after they’ve risked their lives we can devalue the miles they received!
By "limited time promotion" they mean that literally...
The optics of this are really bad--it looks desperate. Not a great idea for a promotion.
Ben - In your opinion, are skyward miles more valuable than skypesos? Given the high fuel surcharges that Emirates levies to already exorbitant Skyward redemptions, I'd say they maybe a contender to dislodge Delta from its pesos throne!
saver level US-Europe in J is still good- anything through DXB has the egregious surcharges. obviously useful if you want a bucket list type flight in EK F with status via CC or otherwise
Business class availability on their fifth freedom routes to Europe is excellent right now.
Sign of the times for Emirates!
This article gives me so much joy. Goes down like Krug. This comes after a promotion where residence can earn commission from attracting tourists.
Hah, capping it at 7200.
EK style.
Lipstick on a goat.
People don't realize almost 30% of there fleet doesn't have direct aisle access in business class. It's worse than when we troll Tim about Delta's 767.
The cutting edge F is on a handful of planes for many years with no addition.
But see you in DXB, I'll be collecting my 7200 miles.
Sorry, all out of goat; since Qatar took the oryx, best we can do... 'perfume on a falcon' -EK.
It would be so easy to cheat on this promotion which is why they put the 7200 cap.
EK JFK-DXB. Day 1
EK DXB-JFK Day 30th
DXB-Anywhere else Day 1 on any airline other than EK
Anywhere-DXB back on Day 30 on anyone other than EK.
At 5 days, it's not worth the effort.
OMAAM (One Mile at a Minute)
Do miles earned while in custody count?
what can u get with 7,200 miles? at leat a o/w ticket from europe to dubai?
I think they should have offered a promotion that lasts at least 30 days. Not worth it for five days but I guess if you had planned to go to the UAE anyway you might as well get the bonus points. It is creative though.
It is great that someone mentioned about the direct aisle access. Emirates is heavily marketed, but the reality is just a few planes have all of what is being promoted. Many of their planes still have 2-3-2 business class and it is expensive.
This article would be better without the side comments and your political opinion and would be a better article if you report on the promotion only rather than commenting about visiting the UAE and the State Department's biassed advisory system.