Over time, we’ve seen the concept of ”basic economy” become pretty widespread, whereby the cheapest economy fares include the fewest perks. The purpose of this is twofold — to expand a carrier’s potential customer base, and to get existing customers to ”buy up” to a higher fare, in order to avoid punitive restrictions.
Continue reading: Delta Unbundles All Fares, And Basic Business Class Isn’t Called Delta One
Share your questions, experiences, and thoughts below.
"Giving customers more choice" has become the new buzz-phrase for "we want to make more money by screwing them over". Definitely sucks to see it happen. One can hope other US carriers see this as an opportunity to differentiate themselves for the better (we won't nickel and dime you like DL and UA!) but I'm sure we'll inevitably see these fares make their way to all the full-service carriers.
Delta continues to make it's industry-leading high profits by charging excessive fares and fees for unexceptional, and average at best, services.
Unfortunately, this is the wave of the future. I'd like to think AA will hold out but.....
I don't necessarily disagree and sadly, this will spread industry wide. But the planes continue to be full. The market speaks.
Hey! Give them some credit… at least they’re still the most premium airline with their premium delta one pajamas, premium delta one espresso, premium delta one dine on demand, premium delta one 767-300s. 😉
They said they would do it…and more! So hold on to your crying handkerchiefs.
And naturally, the industry will follow.
Virgin Atlantic will now feel pressure to do the same to Upper Class as they have done with PE and economy.
This after putting carriers like spirit out of the market to take away (low cost) alternatives. A race to the bottom.
I vote with my wallet. Too bad other customers won’t do the same because “yuck I don’t want to be seen as a or be around the poor” conditioning.
Technically, AA is already somewhat subdividing “business” on the 789P with the “Preferred” Flagship Suites getting different elevated amenity kits and pajamas. Ooh lala.
Thank you for recognizing reality. Don’t worry, the corporate shills will be here soon to attack you personally for calling them out.
I'll vote with my wallet and primarily fly Southwest and United. Delta business is no longer 'One'. I like to work on flights and Southwest and United have much better internet plans. Only a few years ago, Delta was premium and now they are only above American.
Next any upgrade cash, miles or complimentary will be limited to Basic. GUCs with full D1 will be rare and mostly go up to basic/Business. So a Diamond status is pretty useless.
They find new ways to scam us every day. But at least Delta offers a premium scam experience.
Basic Business for their highest paying customers.
“Upgrades” to extra leg room economy middle seats, gaslighting to the max (no, it’s not a separate cabin).
Inventors of Basic.
Worthless miles program.
Worst long haul fleet in the US.
PrEmIuM
This is beyond stupid.
Especially when it comes to bags, the check-in desk, and upgrades.
In terms of bags, Delta and the other airlines should be charging for carry-on bags, not checked bags. That’s where the problem is.
No giving basic business passengers access to the dedicated check-in desk is stupid. If the issue is there are too many people with access then eliminate gold medallion access to Sky Priority.
As for upgrades, it’s dumb for them not to take money from customers willing to pay cash for an upgrade on top of their airfare. It also makes the upgrade certificates (global and regional) less valuable.
In the one-way fare example provided, the difference between Basic Business and Delta One Classic is $200. Are assigned seats, more miles, a second checked bag, and Delta One Lounge worth $200? With very few exceptions (e.g., you need to check a second bag or you need to seat next to someone who needs you attention, like a child), the answer is no! Not to mention the difference between Classic and Extra is $500, for what? More miles? Hell no!
How does not offering Delta One check in work for the basic passengers? Do they get a separate line or do they have to wait with economy?
I’ve noticed the onboard catering has gotten a lot worse in DL1 since the rollout of the new lounges.
Fine if you’re on a short TATL hop from Boston or JFK, not so great if you’re on a TPAC out of LAX.
The whole thing seems to be optimized for the instagram class rather than frequent flyers. Cutting out the DL1 security line is the worst benefit to lose from a frequent traveler perspective.
Ben says, "While the airline markets this as something giving consumers more choice, in reality, it’s just designed for the airline to pad its pockets, and to get each consumer to pay as much as they’re willing to. After all, that’s the name of the game in the airline industry."
Sorry, but that is the name of the game for every business, and the airlines have a lot of work to do as their net margin is currently 2.51%. And it is about choice. If you don't like an offering then don't buy it. The airlines will abandon pricing/product offerings that aren't supported by the market.
They'll have to use the SkyPriority lines and cannot use the private check in facility with the separate security checkpoint.
They'll have to use the SkyPriority lines and cannot use the private check in facility with the separate security checkpoint.
Where’s Tim to tell us all about how this is wonderful?
And that DL is playing 4D chess, its strategy is better than anyone else’s and all that rant bs…
All of this is just premium screw up, from every airline
As with the difference between the new-ish “Main Basic” and “Main Classic,” the ability to cancel for a full eCredit is often very much worth $100+, I think. And when we’re talking about several-thousand-dollar business-class fares, even more so.
It gets worse - if you need to sit next to someone, then really you're selecting 2 seats for $400 extra
Planes are full because we have an illusion of choice without having actual choice. In addition, with hub and spoke model, large portion of flying public is carrier. In spite of what some cheer leaders say, is there really a material difference between DL and UA? Even though AA is materially poor, if you are based in MIA, PHL, DFW, PHX more often than not, AA is going to be your most convenient and (probably) cheapest option.
There is point to what @rebel writes. Some have said that there would be few takers when the Amex Platinum went to $895 per year. If there wasn't demand, we'd see it in Amex's SEC reports. In fact, Amex has reported healthy growth and it's being driven by the Platinum. Consumers have spoken with their dollars. We will see if it is the same with Delta.
Overhead bins are full.
Thanks to the idiots who wanted to save money by not installing bins in the middle on the A350.
I’m probably one of the few that thinks this will make business fares cheaper in the long term.
Gee not a SINGLE exception for Diamonds? I guess DL cannot afford to make everyone Diamond and afford benefits for all of them. Just when I was liking Delta again. No problemo, Ill go back to UA or AA when the fare is two cents lower for a seat I can select and fare I can change.
There's an opportunity here for American Airlines. They claim they are trying to become more premium. They can chose to not follow United and Delta into unbundling business class fares, leave it how it has been with lounge access, checked bags, no change fees, etc, just a different price for the business-plus seats at the front as those are a different hard product. Then American can claim that all business class fares get the same treatment.
Major losers with this will be corporate travelers. If your corporate travel policy allows business class travel internationally, I guarantee they also tell you to buy the cheapest business class fare you can find (which is often done by a travel portal or travel agency). Thus, although they will still fly business, they will most likely only be able to book the cheap version and lose access to some perks such as lounge access.
There is nothing premium about unbundling. The best way to counter this unbundling nonsense is by refusing to play the nickel-and-dime game. I will never pay for selecting a business class seat. Lounge access can become a bit of an issue in some remote outposts, but I can live with that.
I will weigh in to say that I do not like this trend. Although Delta hinted at it months if not years ago, United did move first. And other airlines in other parts of the world already do this.
based on the price spread, it doesn't seem like it is worth it but I am sure they will continue to change the prices and increase the difference.
it will be interesting to see the estimated impact including potentially any statement that Delta makes on their earnings call on Friday
So, the silver lining here is that Delta is not the first to unbundle? I generally look past your comments on anything related to Delta, but it sure gets tiresome.
DOT data and bla, bla, bla…
The A35K bla, bla, bla…
United is cooked bla, bla, bla…
United flies the 737-900 EWR-LAX bla, bla, bla…
As predicted, here he is to tell us that being last in something is good! Just because it was announced and because is DL, of course
I have been planning a few trips and what I am seeing is that the Basic is not much of a savings over standard. I don't care about lounge access-get it with my Platium cards. Baggage ? not an issue. Seat assignment ? in DL1 don't care that much. But to save a few hundred dollars off a several, thousand dollar spend ? Meh
Is business travel ever going to really rebound? I had assumed at this point we reached a new normal as far as business travel volume.
Nickle and diming like this is such a turnoff. Recently went to a nice Mexican restaurant that charged $5 for chips. I can afford that. But I won't be back because it feels like they see me as a wallet instead of a customer.
I don't like it regardless of who did it
All that is pathetic is that you are incapable of admitting that UA went first among US legacies.
Just tacky. Their business and I know it works for them but just seems cheap and a way to force people to spend more. Not very premium - actually leaves a bad impression.
Polaris seats = Polaris branding. Full Polaris experience. No half assed tiering and denuding the experience.
Better luck next time Timcel!
IAP to the rescue? Faced this issue a couple of months back trying to get back to the US from Asia. Etihad J was the cheapest J option. EY website listed a certain price, IAP had a discount of ~200USD. Realized that the cheapest was a basic fare w/o the lounge, etc. With the IAP discount, the fare that included lounge and etc. was the same price as basic if booking direct with EY.
Yet another reason I don't fly Delta, and I will not. While much of the industry will move in this direction, the audacity of this bastion of American mediocrity thinking it writes and owns the rules is a folly. Delta sucks. Lots of old planes. Uneven service. Increasing delays. The promise of a Delta One of the future is a mirage. All US carriers are essentially the same.
if Polaris is only the seat, then it doesn't say much for the UA brand.
in fact, UA doesn't believe you. Their lounges are called Polaris.
The only full size ass is you.
Oh, because, like, demand will drop? Yeah, I guess so. Woo… hoo… *blows sad party horn*
The obvious retort to your comment is that The US4 have been given Oligopoly status by the the federal government.
They've been given any life, whatsoever, from the US taxpayer in covid or 2009.
So it's all well and good when the airlines talk about being businesses except when they aren't businesses and get bailed out 3 separate times.
In your example the middle fare may be best because it does not look like the most expensive fare is worth the extra money. This said it was an empty example not knowing the dates or origin and destination, etc.
Furthermore, it appears that the only real difference is the seat selection and type of lounge but the onboard experience is the same.
As always Delta continues its race to the bottom as it has historically
It ruined frequent flyer programs gouging on awards and now this
I couldn't hate a company more .I'm canceling my one first class flight I booked with them next month and rebooking elsewhere just in principal though I know it will have no affect on these thieves and likely most will just suck it up
Enjoy your fake enhancements everybody.Who will be the next airline to follow these as##oles
So far. I enjoyed my 200,000 AMEX rewards and $1,150 of reimbursements for $895 before closing on the last day possible. More, please.
Known as paying extra for a bunch of junk. United will give you caviar for only $499! I can't even comprehend being served caviar on United. Somehow not the same as experience as LH or SQ F.
When it comes to the crunch, some people will take the opportunity to sleep laying down at a discount over the lure of premium ground handling every time. The market will decide how successful this development is, and I have no doubt that, should it flop, the airline will dump it.
Do you honestly believe AA is capable of original thought? Oops. They are, and look where it got them.
The real questions are:
1. Will the equilibrium price of full business be the same as traditional business today, thus basic IS a discount?
2. Will the equilibrium price of basic business be the same as traditional business today, thus this is a pure price increase/service reduction?
3. Will this be somewhere between 1) and 2)?
If 1), then much ado about a real improvement. If 2), then I see the complaints. If 3), then it's mixed. So many here assume it's 2) without data. For me, the most important thing is I refuse to be in the "2" section of 1-2-1 J. My demand curve is quite inflexible; here's hoping others are less so to save me a few bucks.
I think there's a corner case where this isn't the end of the world, but that basically involves being otherwise unable to use the D1 lounges (e.g. flying SFO-JFK, ATL-LAX, or DCA-LAX with a connection that fouls using D1 at the other end) while having SkyClub access.
Otherwise...can someone wait until Delta fails to actually lower fares and then say "If this was an effort to make D1 available at a lower price point, how does it feel to have failed?"
Great point Jallan. Come on American, you have the chance to make the right choice, don't F it up!
You know the answers. They'll raise prices, reduce amenities, regardless. (Hurr, durr... we're a business, not a charity... *harms customers anyway*)
I say this as a 2MM and a Diamond member... Delta needs to spend more time focusing on keeping up with United and less time figuring out how to maximize their earnings. The difference between basic and standard economy on domestic routes is often as much as 25%. If this is a way to increase international business class fares by 25% I will be booking away from Delta even more than I am now and I live in their largest fortress hub city. Even so, I've taken 5 of 9 international trips - mostly business trips - this year on either one world or independent carriers because Delta's fares were already ridiculous. Some business travelers are price insensitive, but most are not and I'm not willing to pay 2-3x to fly Delta. I remember in the early aughts when DL hit the bottom and I tried to burn all my miles and fly other airlines. I have no problem doing that again. Get cheaper or get better, Delta, United, Alaska and virtually every European, ME and Asia carrier are better than you right now.
Miles are basically worthless. The days of hoarding miles to redeem for leisure flights are gone. No access to lounge is usually the bigger deal when traveling for business mainly at arrival which is great to get refreshed before hitting meetings.
I'm fine with it as an option. Whether or not I use it will depend on the fare.
Currently, when offered the chance to purchase upgrades to Dela One from Premium Select, it is an additional charge between $150 or more per hour of flight.
Since the meal doesn't matter much to me, that's too high a price to pay when I sleep well enough in PS. I'd rather put some of those dollars to a guaranteed early arrival room upon landing.
"All US carriers are essentially the same," yet you single out Delta for your venom. Two-Million Miler here and my experience is the opposite of what you describe.
So you're going to buy business or first class, and check in with economy? This is such a schizophrenic concept. Delta has somehow managed to be even more annoying than British Airways.
"Planes are full because we have an illusion of choice without having actual choice."
You're trying to sound profound, while making no sense in the process.
"And naturally, the industry will follow."
This is them following the industry. This sucks, but it's not new/unique at all, among mainstream carriers.
Qatar and British Airways have done this for more than a decade, and others like Air France recently hopped on the bandwagon before even Delta did.
No. It means you can't use the check-in doors/facilities at LAX and JFK meant only for Delta One passengers.... which are a completely separate area from regular check-in desks, and have "private" security that leads directly to the Delta One lounge.
You can still walk up to the First/Biz lanes at the normal check-in desks.