Planes undergo maintenance all the time, and undergo heavy maintenance every few years. During this time it's normal for airplanes to be repainted, both so the planes look "fresher," and also to reflect any updated branding the airline may have. For example, a couple of years ago Cathay Pacific introduced new branding and a new…
Continue reading: Incredulous: Cathay Pacific Paints Jet With Misspelled Name
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They will definitely not change contractor. The current contractor also belongs to Swire Group, which owns CX.
Nonstop Dan just uploaded a video on youtube of Cathay Pacific and he flew on this same plane lol.
The template is clearly letter by letter and not the entire word. Someone missed the F.
They should make it iconic by simply putting a ^ and F over it. It would make it an unique livery within the fleet, and some publicity.
I like sung's idea.
They would be fools to change this. This plane will become a meme all by own.
Speaking from a branding perspective, it unfortunately just enforces a negative stereotype of Chinese being sloppy drones who will cut corners wherever possible, come hell or high water.
Therefore, while is fun in some circles, it will not reflect well on the brand *at all*. It seriously leads to doubts about what other glaring mistakes they don't catch.
This is an early indicator that they are eliminating F from their entire fleet.
Who signed off for the job should get fired. The planes should never made its way back to Hong Kong like this.
Since this is one of my pet peeves... You can be incredulous, but it is incredible (or something else).
HK, there is nothing racist about asking for someone who can work to the barest minimum of Western standards.
This is the second boardingarea blogger in a month to totally misuse the word incredulous. What’s in the water at your headquarters?
You can be "incredulous".
The event of this occurring is "incredible."
That said, "incredulous" does not "stunned, amazed, floored."
It means skeptical.
Maybe you didn't believe this news?
Is it their secret of doing this to announce their new destination to Hawa"ii" 😉
Most likely a paint contractor, they realized the error but needed the plane out on a route anyway.
While the word intended is probably "incredible", "incredulous" is not totally wrong, it could be shorthand for "I can't believe this!"
Sum Ting Wong!
For the record, I’m Korean-Japanese.
I’d say it’s an honest mistake in a city where “Chinglish” is common. Sinitic and Indo-European languages are vastly different. That being said, someone’s head will have to roll to save “face.”
Reminds me of Nury Vittachi’s column in the ( sadly no longer ) Far Eastern Economic Review; he covered all of this kind of mangled English and in a very funny way.