Cathay Pacific's New "Feels Good To Move" Ad

China wants people to believe that the covid lockdowns inflicted some unique, lasting damage to Hong Kong. That is just an excuse.

During the height of the pandemic, China enacted an extradition law where anyone on the CCP's naughty-list can be extradited to the mainland. Hong Kong's autonomy vanished, and with that, a key reason why some people would visit Hong Kong. Now, anyone concerned about CCP attention won't even want to pass through there.

This whole "lifestyle brand" is such utter nonsense and waste of resources. No one cares. They need to restore their route network and frequency, bring back the quality staff that knew what they were doing, and concentrate on being an AIRLINE.

Was that a Scarlett Johansson cameo?

Terrible ad. A few years ago, Cathay was a loved brand by locals and beyond, as such you could attract a significant premium (plus most of us were locked in). Today, their reputation is tarnished, the last few flights I’ve had all had very basic issues. The staff are clearly unhappy and HK is not the place it once was.

In addition, their redemption is currently 0’d so my million miles are useless for now.

Singapore must be loving this…

There nothing to copy from either. These ads are yawn city, and have been regurgitating from decades by so many brands. Completely utterly forgettable

If you interested in the Mahjong, it priced HKD4880 with wooden box in CX e-store

there is a missed point here - that those spending the real money like the premium, slower paced image. this ad may appeal to a certain segment, but their choice of travel is primarily price driven.

Dear Cathay,

For the love of God, please just release some Awards seats for US to HKG…

Thanks.

It's nice but I'd like to see more routes and frequencies.

"Feels good to move" ??? That's the #1 reason I struggle to get my partner on a long haul flight - lack of ability to move around and be active.

Seems like I heard the words "feel United" in there many times! Thought it was a United commercial.

This is a Cathay-brand launch ad, not an ad for Cathay Pacific (the airline). Confused? Yeah, me too! That's why comparing it to the SQ ad is not really appropriate. I think the intent here is to highlight the different offerings under the Cathay brand, from flying to restaurants to merchandise.

Wow that SingaporeAirlines ad is good: sign me up for World Class! I also noted the repeated "United" phrase in the Cathay Pacific ad, perhaps a subtle hint about everyone soon being united with China? The Cathay ad is just an extended tiktok, so it's aimed at that demographic; the music seems to be a version of a K-pop beat...does that make it C-pop?

I really like this commercial! Modern, fun, and upbeat.
It's interesting that you compare it with the latest Singapore Airlines campaign - which is nice but imho pretty staid. I mean, here comes the Singapore Girl yet again. I get it, it's what Singapore Airlines does but that doesn't really align with what I aspire to.

It’s fun… But we shouldn’t be fooled: HK isn’t what it once was… as a result neither is Cathay. And no glossy ad can change that.

Two brief flashes normalizing amputees ??? That more a WEF than a Chinese thing ???

I can see why you don't understand the CX ad, because it doesn't have subtitles like SQ's does. It's not only promoting the airline, or saying people are happy after the pandemic. It explains why this brand is relevant to people. Several destinations are included, some products from dutyfree are shown, rugby is there because CX sponsors some events in the city. You can see the values it is promoting: gender equality, inclusivity, community connection. The child, flying for the first time (probably) and he feels good.
But i see what you mean, it doesn't set a premium tone. I think it's a good ad though.