Nowadays a lot of airline marketing isn't informational, but rather emotional, whereby brands are trying to create bonds with customers. Over the years we've seen a lot of airline videos go viral, especially when they're "feel good" or emotional. My personal favorite of all times is British Airways' "Visit Mum" campaign, which just about makes…
Continue reading: Video: Air Canada Surprises People With Free Airline Tickets
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Air Canada should just lower their prices so that many many more people can afford flying to/from their homes in Canada.
Air Canada holds a monopoly in Canada and as a result, their ticket prices are out of control, especially for domestic Canada flights.
Yawn. AC is losing loyal flyers with their major devaluation from 15 Dec AP % up needed for award flights.
Sure those tix in video are Y class.
Pass on useless marketing.
Air Canada should hire WestJet's agency for these ads. Last year's was awful. At least this year's is consistent.
You're right, Lucky. Totally staged. My favorite was when Tawny arrived to surprise her friend in Philadelphia, but somehow they had a cameraman shooting from inside as they hugged. This feels a lot like Apple (WestJet) and Microsoft (Air Canada) trying to catch up and doing a poor job.
And FWIW, I'm not a WestJet fan at all. But these ads sure make me want to give them another try.
It is completly staged since it is partially filmed from inside the houses of the people they are visiting...
Was anyone else surprised that the asian girl's boyfriend was asian? All the asian girls I know have white fever.
Westjet one is quite good. Rest of them are painfull to watch. So obvious that they are all actors.
And white guy.... really????
Is there something wrong with me that for the first half of the BA video all I could think about is how the hell are those okras getting past ICE customs agents?
@whataman....
Nothing wrong with you. Especially after watching a documentary about MIA and seeing what the customs agents bother people about....
Tom, check out the reality. Canada has two major airlines competing for customers on just about every domestic route, plus a third regional in central/eastern Canada. The US, with 10x the population and 15x the GDP has three major legacy airlines plus two or three LCCs which means more concentration of market control. Air Canada has no monopoly nor is the cause of high prices, if these indeed are provable. Prices are higher in Canada for a couple of reasons, including better wages and pensions for employees, higher fuel prices, higher airport costs, more levies and user fees than in the US.