How Will Upgrades Work For American Premium Economy?

It's a huge SWU devaluation at the very least (unless the SWUs would still move you from steerage to business, leapfrogging steerage+).

I think the steerage+ concept could be great for business travelers whose employers won't pay for business class, but it's a nonstarter for nearly everyone else. That flight to London might be $900 in steerage vs. only $2100 in steerage+, but if you're smart and wait for a fare sale, you could fly business for that same $2100 instead.

I just can't imagine the thought process that would lead a leisure traveler to book it. If you have enough money that you'd fork over the extra $1200 for legroom and champagne, you'd probably just fly business. Am I totally off base?

I don't see any reason why they will change the policy for one cabin class as it stands. A coach ticket will get a system wide upgrade to PE, PE to Business, Business to First.

The airlines are very clearly showing that all they care about is making more money off of their customers than they could previously. This includes devaluing the reward system they put in place to incentivize loyalty to a brand. I don't begrudge them for trying to be profitable. I do feel as if the changes to their loyalty programs should be more gradual.

Reducing the number of systemwide upgrades for EXPs and then shrinking the Mile Saver time frame was a double kick to the balls for those of us who worked hard to be loyal to an airline.

We are going to get pushed to a point as consumers that loyalty won't matter and we will find the cheapest fare we can fly.

Not all of us who fly can afford to or have a corporation willing to pay for first or business class fares. That's just the reality of the situation.

So American is waiting on Delta to see how they'll "innovate" by doing exactly the same thing? Pretty amusing. Less amusing is that Delta hasn't exactly made a lot of customer friendly moves of late.

Would it be possible that exp will get free upgrade to pe if that's not sold out, same as domestic upgrade?

Single cabin upgrade only, period.
Y to PY or PY to J, but not Y to J.
Time to kiss good bye to the good old days of buying cheap tickets to Asia/Europe and sitting in the front.

If they kept EXP with 8 SWUs using/needing 2 of them to go from Main Cabin to Business would not have stung so much.

But reducing from 8 to 4 - and then needing 2 for the same Main-Biz upgrade - they have in effect reduced upgrades from 8 down to 2 a year

I think they will come up with something in between.

For me, it doesn't matter. I generally fly 50k paid miles a year and 50k award miles. Coming over from UA to AA i decided to give EXP a shot with the promise of 8 SWU a year with no W fare class requirement it seemed like a good deal. Now it's dropped back to 4 SWU I'm not going to do that "bonus" 50k paid mils a year to get to EXP. Just not worth it. I will fly 50k paid with AA - and the other 50k or so on cooler airlines redeeming my miles.

I like the idea of P.E. class. My main routes are LAX-SYD and LAX-LHR - those are 11 and 14 hour flights. A LONG time in coach! I can do those in P.E. and I am much happier and less stressed and enjoy the flight. So for me this is great. I will buy P.E flights to SYD and LHR (even though they are expensive) and waitlist tp upgrade with miles to Biz. If it doesn't clear - I am still in P.E. - which is a hell of a lot better than Coach for 14 hours.

It would be great if P.E. was not priced so high though. I've paid $3500k for P.E LAX-SYD.

But I just cant do that flight in coach anymore.

Something like

LAX-LHR
Coach $1000
Premium $1500
Business $3000

would be good.

As a customer, I'd like to see them do something like issuing single class certs to Plats, Xplat get 4 double class certs or something. To me that's a creative recognition of the extra flying. That being said, I suspect the best we as can hope for is you can use 2 certs to "double jump".

We all know that unfortunately Mr. Anderson is the "real" CEO of all US airlines. Whatever he decides to do on Delta which is almost always customer unfriendly the other US airlines just follow like puppies. AA tried to be smart and announce their Premium Economy before Delta but we all see now that is a "half baked" announcement since not even AA knows the rules yet. As some said yesterday it is said but the airline industry is downgrading the entire system. Before there was a huge glamour in flying first class and business class was a great cheaper alternative. And then there was coach. Now what used to be the glamour of first class has turned into today's frugal business class and they are now adding a Premium Economy at a price of a business class ticket that is shameful when compared to real business. My concern is that corporations trying to cut cost will start changing their policies and have business people flying Premium Economy rather than business class.

Most of AA's long haul fleet wont have First Class anyway. PE is their solution of offering 3 classes of service without having to add in First Class.

Like someone else said yesterday, Business is the new First, PE is the new Business. At some point, Business seats are going to evolve and have suite doors and someone is going to offer angle flat PE seats and call it a revolutionary PE upgrade and then evolve it to lie flat seats

I just can’t imagine the thought process that would lead a leisure traveler to book it.

Business is $5,764.91 on the route Ben mentioned. There are a lot of affluent folks who would be happy to pay $1000 to upgrade into what is basically domestic first class but who can't stomach $6k for business.

Terrible news, period.

What a pointless and worthless scrap of clickbait. Proof: "American doesn’t even know how upgrades will work when premium economy is introduced."

Ben,

Sorry, but that is absolutely false. American was not rushed to announce this because of DL!!. I've known about AA launching Premium Economy for months, but was sworn to secrecy.

American has been prepping for awhile.

If you knew the head count at their HQ that crunches numbers, you'd be in absolute shock, I know I was. They already know how the SWU's are going to work, and will announce when ready.

DL might have been the trend setter for the past few years, but no longer.

Miles already got devalued while I've been saving up to take my girl on a trip in the future, come on AA don't screw me again and make these easier to get with miles.

Not sure I need to point this out, but you didn't actually answer any question.

Does it look odd? We're coming back in time (on the premium classes only). PY looks like the old J of the 1990s and earlier, and the current J looks often like F did long ago.

Of course they know. It will follow BA

Maybe a miles+SWU option for a double upgrade?

I don't understand why AA opted to publish their new award chart before introducing premium economy. Had they planned to introduce prem economy in 2016, why not publish the new award chart after introducing it? Anyway, I'm ok with PE and if AA and DL are able to sell those seats to keep themselves alive, then so be it. I do have a feeling, however, that at the next award chart devaluation, prem econ award seats will cost around the current price for business class seats and business award seat prices will become higher.

Any thoughts on how non-revs will factor into upgrades for this new seating class?

@John. Ask your airline travel department, not a blog!!

I don't see a huge deal - "frequent fliers" that are flying long haul should be able to purchase at least premium economy flights on these routes. More likely, they are purchasing directly into business class or first class, as their travel policies should allow for long haul. Frequent fliers that fly a lot on discounted economy seats and get upgraded a lot due to their flying patterns are being systematically demphasized by airlines - which should not be a surprise.

yeesh. really sad how AA has gone downhill. Now they are offering their old biz class as "premium" economy. And their first class really never was a true first class - more like a biz class on other airlines with crappy food. No reason to fly them anymore, especially since they have devalued their FF program to near extinction and the price of their tickets are nearly twice as much as other carriers (who have better service) out of my area.

From what I have seen, I'd rather fly Delta. You get a cheaper ticket with a better seat, route, food and service. The ONLY reason I have ever purchased tickets with AA is because of their frequent flyer program. Now since that's gone to hell, there really isn't much of a reason to fly them anymore.