Airline Branding Fa...
 

Airline Branding Fail: Qantas & China Eastern Edition

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(@lucky)
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[#4816]
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On a more lighthearted note... Qantas is known for their dedication to premium branding. For example, Qantas has worked with Neil Perry and Mark Newson on their lounge food and decor, respectively. The airline has extremely consistent branding, which is why I was a bit surprised by what I saw yesterday. I had a long…

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17 Replies
17 Replies
 John
(@John)
Joined: 13 years ago

Posts: 11
(@Kevin T.)
Joined: 11 years ago

Posts: 7

Hi Lucky, actually, QF and MU are partners! Look at the title of this QF press release: "CUSTOMERS WIN AS EXPANDED QANTAS AND CHINA EASTERN AGREEMENT TAKES OFF"

http://www.qantasnewsroom.com.au/media-releases/customers-win-as-expanded-qantas-and-china-eastern-agreement-takes-off/


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 Ross
(@Ross)
Joined: 10 years ago

Posts: 2

They are indeed partner airlines, but surprising in a OneWorld lounge all the same.


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Admin
(@lucky)
Joined: 13 years ago

Member
Posts: 39831

@ John @ Kevin T. @ Ross -- Wasn't aware, thanks. Post updated!


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Diamond
(@jasoncrh)
Joined: 5 years ago

Member
Posts: 0

I'm sure that the actual cleaning/ maintenance of those spaces is outsourced at LAX. Was probably just a mix up .


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 Tony
(@Tony)
Joined: 10 years ago

Posts: 1

MU and QF are actually in the honeymoon phase of their relationship, given that they've signed quite a few code-share agreements on PVG-SYD, PVG-MEL, and the upcoming PVG-BNE route.Basically, they have formed a monopoly in the Shanghai-Australia market. But still... this is ridiculous...and somewhat amusing...


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 Lei
(@Lei)
Joined: 11 years ago

Posts: 8

I once found Azul branded headphones on an Air Canada GRU/YYZ flight. It was in business class so it was one of those 'hard wired' headphones that you can't just detach. Very confusing...guess AC must have had repair work done in Brazil and the contractors just used whatever they had.


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(@melbcollege)
Joined: 5 years ago

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Posts: 0

Sadly Qantas partnered with low quality airlines such as American and Chinese Eastern!


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 Gary
(@Gary)
Joined: 13 years ago

Posts: 3

@Jason - was the only one who entered a comment that showed any thought.


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(@emercycrite)
Joined: 12 years ago

Posts: 128

Doesn't lucky have oneworld Emerald status?


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(@Samuel L)
Joined: 10 years ago

Posts: 5

The glasses being mixed up.. That's done by the inflight caterer and it does happen when they handle hundreds of thousands of cutlery for different airlines per day. Maybe you should request to go inside an inflight kitchen. Definitely worth the experience!


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 Ryan
(@Ryan)
Joined: 11 years ago

Posts: 36

Might be just a one-off. I wouldn't go as far as saying it's a branding fail. Surely not something Qantas HQ has endorsed.

By the way, it's Marc Newson.


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(@Bernard Beston)
Joined: 10 years ago

Posts: 1

At least Qantas have a Lounge and staff in LA! NOT the case in Bangkok, A major Asian hub!


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(@Susan)
Joined: 10 years ago

Posts: 61

@emercycrite: "Doesn’t lucky have oneworld Emerald status?"

To be eligible to visit the Qantas lounge as a oneworld Emerald status member...

"Next onward flight that day must be on a oneworld operated and marketed flight.#"


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(@emercycrite)
Joined: 12 years ago

Posts: 128

@Susan - By the same token, lucky would only be accepted as someone else's guest if he were also travelling on a oneworld operated and marketed flight. I was under the assumption he was flying AA so if he had oneworld Emerald status himself he wouldn't need to be guested in.


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 John
(@John)
Joined: 10 years ago

Posts: 9

Oneworld Emerald through AA would not allow lounge access prior to a US domestic flight. Read the oneworld.com lounge access rules.


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(@emercycrite)
Joined: 12 years ago

Posts: 128

@John - Is domestic access not permitted if you're connecting from or to a long-haul international flight?


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