AF001: Air France Launches Signature Fragrance

I'm as big an AF fanboy as they come, but...no, thank you.

Is it just me, or does "AF001" look like "AFOOL" / "A Fool" which morphs into "April Fool"? Did AF make this announcement several weeks too early?

I do enjoy a nice fragrance, but there are people who are allergic and/or otherwise intolerant to that sort of thing, so I am not convinced that it's clever to expose them to it within a public transport context.

If only they paid this much attention to their abysmal (even on flights departing CDG) long-haul C catering

Would have been more relevant if it smelled like foam seats and coffee

I was thinking kerosene.

Emirates gives (very expensive) cologne & perfume in every first class amenity kit. If it was an issue, certainly it's use on a plane would be far worse than in an airport.

RATP did it first, with their perfume "Madeleine", named for one of the nastier-smelling metro stations in Paris.

Still, I'm with y'all on the throwback smell, but the kerosene should just be a hint. That nicotine smell after the smoking section's air has been passed through a HEPA filter, needs to take the lead. Then a hint of kerosene and some aldehydes from hitting the whisky in the departure hall.

They're handing it out in the lounge, not piping it over the HVAC system in the plane.

As a frequent traveler with asthma triggered by perfume, I hope they won't pump this fragrance into the cabin or bathrooms. I usually avoid most lounges because of the fragrance, and I also avoid certain airlines, like Emirates, that seem too fragrant. Research shows that around a quarter of people experience adverse health reactions, such as headaches, asthma, or chest pain, when exposed to fragrances. Don't get me started on hotels that pump custom scents through the property.

The transformation of Air France, from a "mid" European airline 10 years ago to achieving next-level service delivery is truly remarkable and very, very difficult to do in the airline industry. It was a deliberate move upmarket and AF had the foresight to lean into the specialness of France, its style, its food, and its unmatched savior faire. This strategy to move upmarket has done so well for them that both British Airways and Lufthansa are now trying to do the same thing, with limited success (because, well, Britain is British and Germany is German). Inserting Frenchness into everything AF does is such a sound, durable strategy that I see it working very well for them for many years to come. After all, who really wants to eat English and German food?

It smells like dogshit to me after looking at the recent award availability between SFO and ANYWHERE in France. Let’s take a moment to hold their executives accountable. I will buy my own fragrance from Chanel and spray in the cabin on my train ride on the TGV!

So AF executives should be accountable because they are doing a great job to ensure tickets are paid for instead of discounted with points?

I don't know about AF. But I know Francis Kurkdjian is a master in his field, and offerings from Maison Kurkdjian are justifiably (and hugely) popular to the discerning.

Pity the benighted AF haters here can't see the wood from the trees. Either that or they don't place value in smelling nice??

I hope it smells better than Paris!

I noticed the France first in the Nice airport and I loved it. It was present in the bathrooms and changed the airport experience. I can't wait until the make it available to purchase.

@Ben, a few months ago I think I would have agreed with you that AF is the best major European carrier. I've been flying them pretty regularly IAD-CDG and onwards for a while, mixed with DL, BA, VS and, occasionally KLM.

I just flew IAD-CDG-BLR-CDG-ATL this week and i have to say that... the food quality has dropped dramatically since my last long haul through CDG last year, the crews on two of my segments were indifferent at best and the hard product for BLR-CDG was laughable (2-2-2). I only had the newest seat on CDG-ATL.

Compared to my recent flights... KLM now that they have started updating their planes is looking a lot better, as I find their crews hit or miss.

DL, BA and VS all suffer from hit or miss seats and crews, but all of them cater food that was far superior to what I was fed by AF.