A few days ago, I wrote about how controversial airline vlogger Josh Cahill got into a spat with Air Côte d’Ivoire. I shared my take on the incident, and then received an email from his PA asking to interview me, and telling me to put my money where my mouth is, whatever that means in this context.
I asked you all for feedback on how I should handle this situation, and I very much appreciate all the thoughts people provided, so I want to report back on the approach I’m taking…
In this post:
My response to Josh Cahill, plus an invitation of my own
In response to the email I received from Josh’s PA (see my previous post), here’s my email to Josh:
Hi Josh,
I received the email from your PA, asking to interview me, in order to confront me about the smear campaign you believe I’ve been running against you, with screenshots of private conversations that I’ve reportedly had about you.
I think it goes without saying that we share a passion for aviation. I appreciate the unique variety of airlines you fly, and I also respect your general mission of holding airlines accountable, as there’s no denying that many airlines don’t do a great job at managing expectations.
I’d like to think that I call things as I see them, because just as I’ve had posts taking issue with your content, I’ve also had posts in support of you, including with your Aero Dili and Qatar Airways situations. That’s not to say that I’m always right — I’m definitely not — but I do my best to be honest, and to admit when I make mistakes.
With the size of your following, I think you also owe it to your audience (and to the industry) to be honest, balanced, and transparent, and it seems to me like that is increasingly becoming a problem that’s getting out of hand.
I’m not here to tell you how to do your job, but I think you know the things I’m referring to — your Legend Airlines situation (it seems you recently deleted the video?), constantly featuring people in videos and portraying them in a negative light without their consent in violation of airline policies (and often in violation of local laws), and also encouraging your audience to “spam” airline social media pages when you feel you weren’t treated correctly, while not sharing the full story.
I’m more than happy to sit down and have a good faith conversation with you, but I’m not confident that you’re looking for the same, given the provocative tone of your PA’s email, plus your desire to “present” to me “screenshots from group chats and personal conversation on camera.”
This sounds like more an ambush than anything, and not like a good faith attempt to have a dialogue. For that matter, I genuinely don’t recall ever having *any* negative conversation about you in private, so that makes me even more skeptical of the motive here.
It’s hard to have the basis of a conversation be something that I don’t believe exists. I’d absolutely encourage you to share publicly what you believe I’ve said about you in private, because if it happened, I’d of course own up to it and apologize.
So yes, I’m happy to have a conversation with you, but it would need to be a little more balanced than what you’re proposing. I’d also like to extend a good faith invitation to you. I’d be happy to let you publish a post on OMAAT for you to share your perspective, including anything you believe I’ve said about you that’s not accurate.
Regarding the Air Côte d’Ivoire situation, I also think there would be value in you setting the record straight on a few details, because if I was wrong in my analysis, I’d like to apologize to you. Could you actually explain how you booked your Air Côte d’Ivoire ticket? How much did you pay? When you booked, what fare class did the ticket show as? After booking through a third party, did you check with Air Côte d’Ivoire to select seats, and confirm everything was correct?
Furthermore, your ticket was reportedly canceled prior to travel, and you were rebooked in economy. Did you receive notice of that cancelation, and if so, how far in advance? Let me be clear, I completely agree with you that airlines need to own up to their mistakes, and it’s possible that Air Côte d’Ivoire did make a mistake. However, you’re not sharing the whole story, and I think that’s a problem, especially when you’re a travel expert who should know better.
I look forward to your response.
Best,
Ben
The double edged sword of giving people attention
I do want to address one further point. Some people have expressed disappointment that I’m giving him any attention at all. I see where those people are coming from, because Josh definitely seems like an “any publicity is good publicity” kind of person, so maybe I’m playing into his strategy.
Historically, I’ve once in a while written about Josh’s flight situations because he brings out the extremes of airlines. Like, it’s pretty newsworthy (in our world) when a vlogger gets banned from an airline over a review. But it’s also noteworthy how Josh sometimes acts, and treats airlines unfairly.
So perhaps I’m better off just not covering him at all. At the same time, the way I view it, it’s important to sometimes provide a balanced perspective on things, so that we don’t normalize certain behavior too much. Broadly speaking, a lot of “tough guys” online have pretty fragile egos, and they can dish it, but they can’t take it.
I understand the point of just ignoring him, but I think the problem is all too often that it’s him vs. the airline, and the airline often isn’t able to share things publicly, due to privacy regulations. So some other balanced person calling out this behavior is worth it as well.
I assume Josh recently deleting his Legend Airlines video is a clear reflection of him at least acknowledging some of those issues, even if he won’t otherwise admit it. And at a minimum, given the email he sent me (and which I shared here), I do want to share my response, in the interest of transparency…

Bottom line
Josh Cahill wanted to “interview” me, which sounded more like an attempted ambush based on something that doesn’t exist, to my knowledge, rather than an attempt to have an honest discussion. So while I’m happy to have a good faith discussion with him about what we do, and how it’s fair to go about it, I’m not down for some sort of a one-sided video with a questionable basis.
In many ways, I think the way he (or his PA, I suppose) approached me is pretty reflective of how he approaches many airlines. So Josh, if you’d like to interview me, I’m open to it, but it has to be on agreeable terms. Meanwhile I also invite you to share your unfiltered opinion in a guest blog post. I won’t try to ambush you, I invite you to share your take, and if I’m wrong, I’ll own up to it and apologize.
Fair enough?
Don't feed the trolls. He's baiting you, and any friendly response he gives here is more bait until he finally cashes it in. If you saw an airline exec getting baited by him like this, you'd wave all sorts of red flags!
Andy Kaufman and Jerry Lawler staged one of the greatest fake feuds in entertainment history, maintaining the illusion of genuine animosity so convincingly that audiences believed it was real for years. What Josh Cahill does - the dramatic titles, manufactured controversies with airlines, and provocative confrontations - could most charitably be described as kayfabe, the wrestling term for presenting scripted conflict as genuine. This has enormous potential to be an epic rivalry in the aviation...
Andy Kaufman and Jerry Lawler staged one of the greatest fake feuds in entertainment history, maintaining the illusion of genuine animosity so convincingly that audiences believed it was real for years. What Josh Cahill does - the dramatic titles, manufactured controversies with airlines, and provocative confrontations - could most charitably be described as kayfabe, the wrestling term for presenting scripted conflict as genuine. This has enormous potential to be an epic rivalry in the aviation content space, with Ben as the measured professional and Josh as the provocateur, each playing their role to perfection while driving massive engagement for both. If you two aren't already collaborating on this behind the scenes, you absolutely should be.
Although it’s extremely well written and polite, unlike his email, I would not have stooped to his level as the majority of comments implied. He doesn’t deserve it. As for having a PA, it’s either a fake email, he’s writing in the third party or he got a friend to do it.
Confident Josh either doesn't have a PA and is writing it himself, or he's contracted an ultra cheap PA from a country with a lot of IT support hubs who is using ChatGPT.
What a waste of your time and brain power, Ben.
When you get bitten by a mosquito, you ignore the itch and get on with your life. Why is this different?
I can't believe you are giving him this attention and potentially sending viewers to his posts. He will continue to use this (and you).
While I certainly prefer Ben's content over Josh's, let's be clear, in 2025, for better or worse, Josh actually has more subscribers and views (840K subscribers, 165 total video views) than Ben (+1 impressions million/month, then again, apples-to-oranges, because different mediums); it would be interesting to know the behind-the-scenes financials for a more accurate comparison (who's making more off their respective ventures); so, technically, this may be helping Ben more than Josh; that said, we...
While I certainly prefer Ben's content over Josh's, let's be clear, in 2025, for better or worse, Josh actually has more subscribers and views (840K subscribers, 165 total video views) than Ben (+1 impressions million/month, then again, apples-to-oranges, because different mediums); it would be interesting to know the behind-the-scenes financials for a more accurate comparison (who's making more off their respective ventures); so, technically, this may be helping Ben more than Josh; that said, we are all very supportive of Ben, and also even though such silly faux-conflict is far more Josh's style than Ben's style. Either way, go Ben!
Very well written email. He (josh has also had issue with Sam Chui, but then I can't stand sam chui, as he gets so far up into flight attendant's asses it comes out of their mouth and I am sure the MEA pay him to protray their airlines as the best
Just do it or don't. This is the third news article this week about Josh Cahill.
At some point, you're milking the drama the same way you accuse him of. Better to just get it all over with in one go or don't speak about it at all anymore.
Couple of awkward German geeks arguing about who said what and who is to blame for something-something or other.
Sorry. I won’t be watching that YouTube.
You would.
(And I respect your decision to do as you wish. See, not hard, sir.)
Ignore the dude, he needs the extra attention, you do not. Focus on your blog
Didn't your mother ever teach you not to talk to trash cans?
Sorry Ben, but you apologized way too much in advance. If you really feel you have done nothing wrong, there was nothing for you to apologize. It just puts you in a weak situation. The guy is definitely not worth of you wasting your time.
All I think Ben is doing is suggesting that he will apologise if indeed there is anything to apologise for. He's not "apologising in advance". Indeed, he's invited Josh Canhill to come up with the receipts to refute his claims.
Fair enough but knowing Ben I think we all know there is nothing he did wrong. The guy is just using this platform to get more publicity.
What's sad is that I liked Josh once, but after the Malaysian Airlines incident, something snapped, and he realised he'd get so much more attention from bad or dramatic reviews. So, from then on, his YouTube video reviews were all titled with CAPITAL LETTERS with words like "SCAMMED", "DANGEROUS" or "WORST EVER" used liberally.
It's a terrible way to live. Call out genuinely bad service or poorly-maintained aircraft, but don't over-dramatise every tiny thing in...
What's sad is that I liked Josh once, but after the Malaysian Airlines incident, something snapped, and he realised he'd get so much more attention from bad or dramatic reviews. So, from then on, his YouTube video reviews were all titled with CAPITAL LETTERS with words like "SCAMMED", "DANGEROUS" or "WORST EVER" used liberally.
It's a terrible way to live. Call out genuinely bad service or poorly-maintained aircraft, but don't over-dramatise every tiny thing in the hope you'll make the news again.
That said...Ben, why don't you do a ridiculously overblown and dramatic review sometime (or perhaps rewrite an old review), just to give us all a laugh here. Write about you were "SCAMMED" at meal service because they didn't offer you a second bread roll, or how the crew was the "WORST EVER" because they forgot to refer to you by name just once. It would certainly be entertaining as a once-off.
Being captured by the audience is an omnipresent threat, especially if one becomes overly invested in their subscriber and view counts.
I give Ben credit for (at least by the standards of the broad blog/vlogging profession) resisting this. I don't really see Ben changing what he posts about to get views (the topic mix seems to be about the same as ever and you could even argue that the ad money not being what it...
Being captured by the audience is an omnipresent threat, especially if one becomes overly invested in their subscriber and view counts.
I give Ben credit for (at least by the standards of the broad blog/vlogging profession) resisting this. I don't really see Ben changing what he posts about to get views (the topic mix seems to be about the same as ever and you could even argue that the ad money not being what it was is indicative of this admirable resistance, too).
A few of the vloggers have posted about how obsessive they have to be about optimization (which ends up being most of what the job is when you make YouTubing a full-time job), and it's really not that different from celebrities who are known for their looks always "getting some work done".
Fair response, but also... I think time to put this to rest. The Real Housewives of Miami cast is full, and Josh's manufactured drama and your posted updates will only feed the beast.
I think you are giving him entirely too much airtime, despite your well thought out reasonings for doing so.
However if you really are going to meet with him, I suggest you get it in writing that you can also film the entire encounter, and then post it unedited. It takes all the power away from him. If he is truly being honest and forthcoming, he will agree. But if he gives you pushback, that tells you everything you need to know, and I would not engage.
I think your response is good and kind. You demonstrate humanity and good values which I admire!
No need to join a debate with Kirk, I mean, Cahill.
You are giving him way too much time and attention!
Ben , you are wasting your time with inconsequential matters .
You're the most balanced blogger in the aviation world Ben.
Very classy answer Ben.
The sass of "Maybe Josh and I can meet on a Qatar Airways flight to Cairo? "..... Oh so brilliantly good.
You take the high road, and I'll take the low road, and I'll be in Scotland afore ye...
You're a class-act, Ben.
No good deed goes unpunished; this remains an ambush; regardless, you are likely to gain more support, followers, cross-overs, etc. So, ultimately, in-tandem with your recent ('I'm doing just fine financially, but, like should I do a subscription model? post'), your choice to engage (already) fits perfectly with the rage-bait, attention-economy of 2025.
Wishing you the best here. Go Ben!
Man this is wonderful, what a great letter! Good for you.
Crush him and you become one of the almighty travel influencer gods that rule the eternal land of the internet.
Did I mention just ask for his birth certificate?
Now go exterminate John, I mean Josh.
Gott der Benjamin!!!!!
Yikes... let's please not 'exterminate' our fellow human beings, regardless of difference of opinion.
Not a bad response. The ball is in his court now. I actually think that in strict privacy you both would get along really quite well. Especially over a few bottles of Dom Perignon. And both agree that Sam is a devious deceitful narcissist.
The difference between Ben and Josh is a difference of class. Ben has it and Josh doesn't. But he should recognize it when he sees it.
I loved your email, @Ben. It's extremely straightforward and transparent, which feels likes fresh air in the internet world, and even more so outside of it.
@Ben, good luck and godspeed with this.
You have responded to and handled this situation admirably, while also acknowledging the tactics that this YouTuber tends to employ. There are many of us who read this blog and enjoy the content - keep it up.
it would/will be a juvenile ambush no matter what
hey, Jon, less.
Of course, I'm kidding; I do enjoy your updates, and thank you for sharing your 'insider' info. But, please, your attempted gatekeeping of others, is silly. Let'em speak. Ignore or engage.
--From another NYC-resident who travels a bunch, often luxuriously.
First!
Oh boy the comments section here will be juicy (if you're a trash person who thrives on drama of other people who don't even think about you at all)
To be clear by "trash person" I'm talking about the commenter who has so little going on in their lives that they have to COMMENT ON A POST LIKE THIS
"other people" = Ben Schlappig and Josh Cahill, both of whom are enormously wealthy, ironically BECAUSE OF THOSE TRASH PEOPLE who (doubly ironically) themselves have no wealth
Is everybody having a good Friday?
not as drunk and painfully awkward as you, apparently, but a good friday otherwise.
You may be taking the "If you're not first, you're last" a bit too seriously.
Good Friday to you, too. Hi MaxPower.
Take Ford to record so there will be an accurate record.