In 2024, Delta Air Lines launched a partnership with Italian fashion brand Missoni, initially for amenity kits. That partnership is now being expanded, with the introduction of new bedding.
In this post:
Delta One business class gets Missoni bedding
Delta and Missoni are expanding their collaboration, to introduce a luxurious new Delta One collection, which includes a Missoni bedding set designed for Delta, along with a suite of other amenities. These include a refreshed Delta One amenity kit, custom socks, slippers, and an eye mask. On top of that, flights over 12 hours will be getting a new memory foam cuddle pillow.
The new Delta One bedding set includes the Missoni duvet and white sleeping pillow, which features a Missoni zigzag design and navy accents. Delta is also expanding its mattress pad that doubles as a lumbar pillow to all Delta One flights, and is introducing an additional memory foam cuddle pillow for long haul flights.
We’re also seeing the introduction of refreshed Missoni amenity kits for Delta One passengers. The updated kits are designed to reflect the colors of the sky, and will feature Missoni’s signature textured zigzag pattern on the exterior of the bag. As it’s described, Missoni and Delta teams created a new and exclusive pattern and color palette that pays homage to Delta’s 100-year flying heritage.
Inside the amenity kits, you’ll find:
- A bamboo toothbrush, Marvis toothpaste, and earplugs
- Blue or cream Missoni crew length socks, and a soft, lightweight, and breathable eye mask, featuring the brand’s signature zigzag pattern
- An upgraded pen featuring metal accents and Delta One branding
- Grown Alchemist skincare products in aluminum tubes
Here’s how Mauricio Parise, Delta’s VP of Brand Experience, describes these updates:
“In travel, every moment matters – not just where you’re going, but how you get there. We want you to savor your time in the air, which is why we are intentional about each detail of the customer experience to create a sense of home in every space, which is instantly elevated with Missoni’s iconic, signature designs. Our new Missoni collection will help you arrive at your destination feeling refreshed and ready for the journey ahead.”
When will Delta’s new Missoni bedding take flight?
Officially, Delta states that the new Delta One bedding set will launch on Delta One flights as of this summer, and will be rolled out across all Delta One flights by the end of 2025.
Fortunately we have @xJonNYC, who a couple of weeks back gave us a better idea of what’s going on. Delta initially delayed the introduction of this new bedding due to tariffs. In the meantime, Delta has found a way to introduce this without actually paying tariffs.
The airline will do this by technically not actually importing the bedding. So the bedding will be placed onboard aircraft at European hub stations, and will then eventually cycled throughout the system, without ever being an import in the US.
As it currently stands, Delta is expected to roll out this new bedding as of early June 2025, initially on flights from four European stations.
This is a really smart collaboration for Delta!
Delta tries to position itself as being by far the most premium airline in the United States. Yes, Delta offers a better passenger experience than other carriers in some areas. But I’d say what Delta does best is marketing itself as premium, while offering a marginally better experience, on balance.
I think this is the perfect example of that, and how Delta is able to get a halo effect. We see US airlines have all kinds of collaborations on products, but rarely are they actually with truly high-end companies. We’ve never seen a US carrier partner with a fashion brand on Missoni’s level, so this is pretty cool.
This doesn’t materially change the Delta One experience, but this will be an aspect of the flight that many people remember and talk about. I think a lot of airlines underestimate the extent to which little positive aspects of the passenger experience leave a favorable impression, and end up being what people talk about with friends and family.
I can’t count the number of times I’ve casually talked to people who flew Delta One, and they mentioned the Missoni amenity kit. Heck, last week, while in an elevator at the Ritz-Carlton New York NoMad, I overheard two ladies talking about Delta One, and the Missoni kits. With the bedding, I’m sure that chatter will be taken to the next level.
Bottom line
Delta and Missoni are expanding their partnership. In 2024, we saw Missoni and Delta partner on a new amenity kit. Now we’re seeing the two companies partner on bedding, including pillows, blankets, and more. On top of that, we’re seeing new Missoni amenity kits be introduced.
Delta knows how to market itself, and this is a smart development. Now, to what extent it makes up for having to board a Delta 767-300ER flight, well, that I don’t know. 😉
What do you make of Delta’s expanded partnership with Missoni?
does anyone have any actual confirmation that Delta is giving us a brand new hard product for the D1 on the a350-1000? really hoping they pick the safran unity seat that japan airlines has. and subsequently, put those safran unity seats on the a330s when you refurbish them lol
Amenity kits look nice. However just flew JFK-LAX in D1 on a 764. The seat/cabin *looked* quite nice (especially compared to the 763), but wow what an uncomfortable seat. The pleather is not breathable and the seat is rock hard. Good IFE and service though!
So my July A350 flights to and from Seoul in D1 likely won't have these, but the 6.5 hour junk A330s to Dublin likely will. Sigh. Interesting partnership, especially considering Missoni is an Italian house.
The mattress pads that are coming for transatlantic flights will significantly upgrade the experience.
They do wonders in improving the comfort on transpacific flights.
Delta already operates more than 60 A330-900s and 359s with Delta One Suites and that number will grow to more than six dozen aircraft by the end of the year.
AA and UA at best will have less than 10 aircraft with suites by the end of the year.
Unlike...
The mattress pads that are coming for transatlantic flights will significantly upgrade the experience.
They do wonders in improving the comfort on transpacific flights.
Delta already operates more than 60 A330-900s and 359s with Delta One Suites and that number will grow to more than six dozen aircraft by the end of the year.
AA and UA at best will have less than 10 aircraft with suites by the end of the year.
Unlike UA, DL is retiring 767s.
as for the comments about aircraft types, DL is operating less than 20% of its TATL flights this summer on the 767-300; the vast majority of that fleet is flying domestic flights including to Hawaii.
Every seat on Delta's widebody fleet will have direct aisle access in business class within a couple months when the 35Ls are fully converted.
Unlike AA and UA, DL has no 10 abreast 777s or 9 abreast 787s.
and DL's A330-300s will be converted to suites, likely with a version of the new generation suite which will be on the A350-1000s
Indeed, the 767s are retiring and the A330s are getting a facelift...but that's not for some time. Flying one of those ancient A330s from CDG to MSP last month, I was truly shocked by the state of it, especially after flying a VS A350 over (I flew into LHR, out of CDG on this trip) and plenty of DL A350s in the last 12 months. It's great to see DL making plans to spruce up...
Indeed, the 767s are retiring and the A330s are getting a facelift...but that's not for some time. Flying one of those ancient A330s from CDG to MSP last month, I was truly shocked by the state of it, especially after flying a VS A350 over (I flew into LHR, out of CDG on this trip) and plenty of DL A350s in the last 12 months. It's great to see DL making plans to spruce up its fleet and introduce new aircrafts, but it can't come quickly enough IMHO. Don't even get me started on the 717s...
no airline can upgrade a fleet of nearly 1000 aircraft overnight but DL is currently retiring more widebodies and replacing them w/ new generation aircraft than any other US airline.
AA retired a bunch of aircraft during the pandemic but is not retiring anything now. They have no plans to refurbish their 777-200ERs.
UA hasn't retired any widebody aircraft but also has no plans so far to add its suite product to any...
no airline can upgrade a fleet of nearly 1000 aircraft overnight but DL is currently retiring more widebodies and replacing them w/ new generation aircraft than any other US airline.
AA retired a bunch of aircraft during the pandemic but is not retiring anything now. They have no plans to refurbish their 777-200ERs.
UA hasn't retired any widebody aircraft but also has no plans so far to add its suite product to any existing widebodies - just put it on new delivery aircraft.
DL's 767-300ER is supposed to be out of international service in 3 years max and gone from the fleet by the end of the decade - when DL will easily have over 125 widebodies with suites and probably closer to 150 aircraft.
Even if UA has that many suite-equipped aircraft by 2030, and it is highly unlikely they will, the percentage of DL's widebodies w/ suites will be far higher.
the exLatam A350-900 are moving through mods pretty quickly and then the first 18 or so original batch of DL 359s will be upgraded to the 40 seat Delta one configuration - so the 333s could start being converted by fall of 2026.
remember that the 717s were brought in as replacements for 50 seat RJs of which DL has no more operating. the 717 is a competitive aircraft with other airline RJs, including large RJs. DL's 717s and large RJs will have high speed free WiFi by the end of the year which will be competitive.
That would be interesting to see what improvement the A330-300 and A350K Suites will have.
@Tim,
What's your definition of a suite? That it has a door?
a suite is what customers expect for a business class product.
DL has them in spades. AA has one or two in service and another half dozen or so coming this year and is retrofitting their 777Ws.
UA just jumped on the bandwagon and hopes it might have a couple widebodies w/ suites by the end of the year and has no plans to retrofit its existing aircraft.
“The mattress pads that are coming for transatlantic flights will significantly upgrade the experience.
They do wonders in improving the comfort on transpacific flights.”
They certainly do! United has had them for years! ;)
The 763s are horrible in J. Delta should be ashamed.
The 767 fleet should be well and truly retired by now. This goes for United, too.
Am I wrong or do I not see any mattress pads in these photos?
Wonder when the trans-cons (JFK to LAX / SFO and v.v., and DCA-LAX and v.v.) will get it.
And, then, there's the food.
“We’ve never seen a US carrier partner with a fashion brand on Missoni’s level”
B&O (Headphones on AA) is kind of a high-end fashion brand as well ;)
Lovely, but the seats on the A330-300, A330-200, B767-300ER, and B767-400ER in Delta One are crap. Window dressing is all this is.
I love the 767-400
767-300 are by far the worst.
Agreed. Delta isn’t interested in truly offering a better product, they only want to perceive to. They still have 767-300s and older A330s with 10” LCD monitors in Delta One.
"They still have 767-300s and older A330s with 10” LCD monitors in Delta One."
Don't forget the 757s out of DCA in 2x2 configuration.
Delta will retrofit the A330-300 cabins but not the 767-300.