All Nippon Airways Buys 9.5% Stake In Philippine Airlines

Last week I wrote about a rumor that All Nippon Airways was interested in acquiring a stake in Philippine Airlines. This has now been confirmed.

It has just been announced that All Nippon Airways will buy a 9.5% stake in Philippine Airlines at a cost of $95 million.

My initial thoughts on ANA’s investment in Philippine Airlines

On the surface ANA investing in Philippine Airlines might sound strange, though:

  • The two airlines already have a partnership allowing members of both airline programs to earn and redeem miles
  • Philippine Airlines has expressed interest in joining one of the global alliances
  • Philippine Airlines is heavily focused on becoming a five star airline right now, and hopes to do so by 2020; ANA is certainly an airline that’s laser focused on quality

Philippine Airlines’ new A350 business class

All that being said, on the surface I wasn’t sure how much of this investment was driven by ANA actually seeing a big return from the airline, rather than just forging a closer partnership. The two airlines could strengthen ties without any sort of an investment. It’s not like Philippine Airlines is wildly profitable, as they seem to swing between posting mild profits and mild losses.

This also isn’t ANA’s first investment in another Asian airline. In 2016 ANA bought an 8.8% stake in Vietnam Airlines. While the two airlines are in different alliances (ANA is in Star Alliance and Vietnam Airlines is in SkyTeam), the partnership has worked out well for them.

Vietnam Airlines A350

ANA and Vietnam Airlines offer reciprocal mileage earning and redemptions, and they also codeshare.

How ANA & Philippine Airlines describe this deal

So, what’s the motive for this investment? As ANA explains it, this is part of their mid-term corporate strategy over the next few years, through which they’re trying to expand their international group network, which they’re considering to be their main growth pillar. They’re doing this by strengthening partnerships with foreign airlines to provide a more comprehensive network for passengers.

What’s interesting to me is that these investments are largely outside of their alliances and joint ventures.

Here’s what ANA’s President & CEO had to say about this investment:

“Asia is a key growth market and we believe Philippine Airlines is in an excellent operational position to capitalize on both the strong uptick in air traffic growth as well as the vibrant, expanding Philippine economy. We look forward to expanding our business relationship with Philippine Airlines so we can continue to serve our passengers even better.”

Here’s what Philippine Airlines’ President had to say:

“We are honored and excited that a premier airline group such as ANA HD has decided to purchase shares in PAL Holdings. The Philippines and Japan have a long-standing relationship with complementary strengths. This week, in fact, we commemorate the 70th year of Philippine Airlines’ service to Japan, dating back to the launch of our first Manila-Tokyo flight on January 26, 1949. It is a great privilege to celebrate this historic occasion by strengthening our ties with ANA, as we aim to build a relationship that is mutually beneficial with an eye to a more progressive future.”

ANA 787

Bottom line

It’s interesting to see the different investment approaches that airlines take. Some airlines try to invest in airlines in order to build a cohesive global network of sorts (look at Delta’s investments in Aeromexico, China Eastern, and Virgin Atlantic, or Etihad’s failed investments in a bunch of dumpster fire airlines).

Other airlines invest in a way that has less apparent motives. It’s clear that ANA’s strategy here is to work more closely to Philippine Airlines, though it’s not entirely clear why they needed to invest in them to work more closely together. I also wouldn’t expect Philippine Airlines to join the Star Alliance, as much as I’m sure they’d like to.

What do you make of ANA’s investment in Philippine Airlines?

Conversations (19)
The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.
Comment as a member

Membership is free and takes no more information than commenting as a guest. Earn status points for good contributions, and see fewer ads as your status grows.

Type your response here.

If you'd like to participate in the discussion, please adhere to our commenting guidelines. Anyone can comment, and your email address will not be published. Register to save your unique username and earn special OMAAT reputation perks!

  1. Loading comments…
Recent Comments
The latest from the OMAAT community.

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

Dan Guest

@PVM. There was a recent article lately where SIA just recently blamed Virgin Australia's recent quarterly loss in the last quarter for a profit downturn in SIA group's own last quarterly period. Every time there's an article on SQ "buying a further stake in VA" which occurs every year, it always turns out to be a fizzer. I would not be surprised if SQ actually wanted out of VA. Also the Australian government will not let 5th freedom airlines on the Trans-Pac route, plus there are already 5 airlines basically operating as 3 entities. QF/AA, VA/DL and UA. There's been parties including NH and long-time VA's BFF DL playing the "long game" and being coy whether they would buy either the HNA or EY stakes in VA.

0
‼ 0
Asian Miler Guest

@Eric: PAL possibly being able to ride on ANA's favorable aircraft purchase terms would be a positive prospect. I'm not expecting too much though, as I see ANA really pursuing growth themselves.

0
‼ 0
Eric Guest

Well, The World Bank defines Philippines as on track to be a middle-income country by 2019, so its not technically classified as a poor low income country. http://www.worldbank.org/en/country/philippines/overview Does it conform to the western ideal as wealthy?, probably not, but there are many good macroeconomic fundamentals and a booming domestic economy thats thriving through other avenues than just OFW remittances. If anything, there is more of a local perception of wealth and income that conforms to a Philippine/Asian standard than a North American/European ideal. This is coming from someone who has Filipino family and knows how complicated the situation is in the Philippines More Filipinos today are able to enjoy and appreciate that simple luxuries we take for granted. *** Back on topic, I'm exciting for this partnership! I think there will be a lot of exciting synergies and growth for both Airlines. In one article I read, one thing PAL is hoping for in this relationship is joint cooperation on aircraft purchasing agreements with ANA for favorable terms. With ANA as a shareholder, they might be able to acquire and expand their fleet even more aggressively than they have been the past couple of years.

0
‼ 0
CMORGAN Gold

Sorry Mike Jones but as an American married to a Filipina who goes to the Philippines every year and is planning on retiring there I must say the Philippines is still a poor and in many ways underdeveloped country. Most of the recent infrastructure is being financed by the Chinese, Koreans and Japanese. The average Filipino has never been on an airplane. There is a growing but still very small middle class. Much of the money in the Philippines is due to OFW remittances. Without that the Philippines would really be in bad shape. PAL needs to expand to Seattle, Las Vegas and other cities in America in order to generate more revenue. There are a lot of Filipinos who travel from the US there every year and most of them do not take PAL due to a lack of flights, cities served and high cost even for economy. PAL needs to join one of the alliances sooner than later. And as for you Debit another irrelevant, ignorant comment from a true moron!

0
‼ 0
John Guest

@Debit: And you would know, you Big Perv

0
‼ 0

Save posts to read later

Saving posts is a member feature. Become an OMAAT member to build a reading list you can come back to from any device.

Become a member
Meet Ben Schlappig, OMAAT Founder
5,883,136 Miles Traveled

43,914,800 Words Written

47,187 Posts Published