I don’t envy parents who fly with babies. They have to fly somehow, and have limited control over how their baby acts, but that won’t stop other people from huffing and puffing when they see babies seated near them on a plane.
With Mother’s Day coming up, JetBlue has come up with a brilliant ad called “FlyBabies,” trying to encourage passengers to be more understanding of babies and their parents. Here’s how it’s described:
Flying with a crying baby is tough on all of us, but it’s especially hard for moms. In honor of Mother’s Day, we are giving everyone a reason to smile every time a baby cries.
Check out the ad to see the innovative way they reward flyers with crying babies on their flight:
https://www.youtube.com/watch?v=xQyfu1LrOSM
It reminds me a bit of JetBlue’s recent “Reach Across The Aisle” social experiment, which was well timed given the current presidential election cycle:
https://www.youtube.com/watch?v=EPurzKVTlU4
Kudos on the innovative ads, JetBlue!
Which of the two ads do you prefer?
(Tip of the hat to Harrison in the “Ask Lucky” forum)
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