Hilton Tries To Sell Diamond Member (Me) Overpriced Upgrade At Check-In: Fair?

Hilton Tries To Sell Diamond Member (Me) Overpriced Upgrade At Check-In: Fair?

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I’m briefly in New York, and decided to check out the iconic Waldorf Astoria New York, which recently reopened after a massive renovation. While I’ll share some initial thoughts shortly, in this post I’d like to talk about an interesting occurrence at check-in, as I’m curious how others feel about this…

Waldorf Astoria offers junior suite upgrade for $200

I redeemed a Hilton Honors free night award to stay at the Waldorf Astoria New York for one night. The hotel has 375 rooms and suites, and a vast majority of the accommodations at the hotel are suites (initially the plan was for the hotel to be all-suite, but they backtracked, and added a small number of non-suites, I guess).

For what it’s worth, standard room points bookings confirm into the “king room” category. Ahead of check-in, I noticed that I had been upgraded one category as a Hilton Honors Diamond member, to a “deluxe king room,” This retails for $92 more, so it’s better than nothing, but also certainly not a very exciting upgrade (which basically sums up my expectation of Diamond upgrades in the United States).

I was totally fine with that, and was happy to just be staying there with a free night award. At check-in, the front desk associated informed me that I had been upgraded to a deluxe king room. I didn’t ask about a further upgrade, but before being given keys, he shared what was supposed to sound like an enticing offer — he asked if I wanted to upgrade to a junior suite for just $200 more, and then he explained the features of the room.

For context, below is how much the three entry level king room categories were retailing for on the night I’m staying.

Waldorf Astoria New York rates
Waldorf Astoria New York rates

This was the first time I’ve been offered an upgrade like this

Hotels selling upgrades for cash is nothing new. However, as a fairly high tier elite member, I’ve never been offered what would be a pretty standard elite upgrade for cash at check-in. After all, an upgrade from what I booked to a junior suite would be “only” two categories, which hardly feels like an overly generous upgrade.

Now, I’d like to think that I have reasonable expectations with Hilton Honors Diamond upgrades. If you look at how Hilton’s upgrade benefit is published, it says the following, which sounds quite generous:

Space-available room upgrades
If we have a better room available, it’s yours – up to a 1-bedroom suite.

However, when you look at the terms, you’ll see the following:

Diamond Hilton Honors Members may receive upgrades to preferred rooms, based on availability at the time of arrival. Upgrades for Diamond Hilton Honors Members may include upgrades up to “junior”, “standard” or “one-bedroom” suites.

As I interpret it, hotels have have discretion as to what types of rooms they upgrade you to. So while some people will disagree with me, I don’t think the hotel was technically doing anything wrong by providing me with some sort of an upgrade, and then trying to sell me an additional upgrade. However, it definitely doesn’t make a great first impression. It’s one thing if the cash upgrade were to a speciality suite, but we’re talking about the most entry level suite here…

What most rubbed me the wrong way was the upgrade price. It was made to sound like it was some sort of a bargain, and in theory, getting a suite upgrade for $200 might not sound bad. However:

  • The deluxe king rooms are 575 square feet, while the junior suites are 620 square feet, so we’re talking about a room that’s 7% bigger
  • The $200 upgrade amount was actually greater than the price difference in the first place between the most basic room and a junior suite ($184)
  • If you’re going to offer someone a paid upgrade, I think it should be (at most) the price difference between the room you’re blocked in and being promised vs. the room you’d be upgraded to; if they’re telling me I’m getting a deluxe king room ($1,077) and they offer me a junior suite ($1,169) for cash, I shouldn’t be on the hook for more than $92, in my opinion

Anyway, I rejected the upgrade, and was ultimately very happy with the room I got. Still, I found it to be an interesting interaction, as it’s the first time that I’ve been offered such a modest paid upgrade as an elite member, all while being asked to pay more than the rate difference between rooms.

The deluxe king room was incredibly spacious

Bottom line

While hotels frequently sell upgrades, I was a bit surprised to be offered a cash upgrade to two categories above what I booked while checking in at the Waldorf Astoria New York as a Hilton Honors Diamond member.

What surprised me most was the extent to which this wasn’t a deal — the upgrade price was more than the difference in rates between an entry level room and a junior suite, and way more than the price difference between what I was blocked in and what I was being offered.

What do you make of this upgrade “offer,” and how would you have handled it?

Conversations (55)
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  1. 5yhh Guest

    The dollar values you're using to make your point are incorrect. The numbers to be used are the ones that existed at the time of booking.

  2. McCaron New Member

    Hilton Diamond status, what a joke

  3. AA56 Guest

    But Hilton is your back up , of a back up, of a back up elite hotel membership. What a farce.

  4. Anthony Guest

    The offer for an upgrade to a junior suite certainly meant they have one available at your check in.
    As the rules show, you should have been upgraded under the Diamond program. Please Ben, don't lose your edge.

    "Diamond Hilton Honors Members may receive upgrades to preferred rooms, based on availability at the time of arrival. Upgrades for Diamond Hilton Honors Members may include upgrades up to “junior”, “standard” or “one-bedroom” suites."

    1. Anthony Guest

      Ben I believe you had every right to request the upgrade without the charge.
      By their offer, showed they had the room available.

      NYC is tough place, I think they pulled a fast one on you.

  5. Axey Guest

    You were on the receiving-end of an Opera PMS Merchandising prompt. Remember those Upgrade offer emails you used to get from Hilton? They're still around, but the upselling technology is now built right into Opera and prompts front desk agents with a personalized price based on a ton of different factors. Pricing has very little to do with the retail cost of rooms at booking.

  6. Azamaraal (diamond) Guest

    Sitting in the exec lounge of the Hua Hin Hilton Resort (Thailand). Booked 6 months ago for 13 nights (cash). Reconfirmed that we had an assigned room 2 days before checkin. Arrived to find we are in a "Junior Suite" on 6 floor facing construction site (bang bang). Old room. Then the rest of the stay away from construction with no upgrade. Diamond since 2005.
    After complaining the best they offered was a renovated...

    Sitting in the exec lounge of the Hua Hin Hilton Resort (Thailand). Booked 6 months ago for 13 nights (cash). Reconfirmed that we had an assigned room 2 days before checkin. Arrived to find we are in a "Junior Suite" on 6 floor facing construction site (bang bang). Old room. Then the rest of the stay away from construction with no upgrade. Diamond since 2005.
    After complaining the best they offered was a renovated "junior suite" 4 floor still facing construction. Hotel has 17 floors and 2/3 facing away from construction.
    Cost of transport is an issue otherwise we would have left. Definitely won't return. What is wrong with Hilton?

  7. McCaron Guest

    Did you talk to hotel management ?

  8. John Guest

    This has happened to me also as a Hilton diamond member in the Seychelles. I got the GM involved and got the suite upgrade. Going forward I decided to no longer deal with Hilton properties. Hyatt is much better and Marriott is decent. The same people that keep falling for Hilton’s marketing fly Delta lol.

  9. Anthony Joseph Guest

    Are there front desk workers commissioned for selling upgrades. Like Alamo Rental Car agents.....

  10. Thomas Guest

    Lucky, just be honest, you asked for an additional upgrade, and you it worked out well because you needed to write an article anyway.

  11. 54austin Guest

    This happened to me at the Arizona Biltmore LXR. I found it really tacky and not at all the tone that should have been set. I told them I was surprised that this was the practice at check in, but didn't push it because they were just doing what their bosses asked them to do. However, in my reviews on Google maps and Tripadvisor, I was sure to mention it.

  12. Scot New Member

    It may well be a. Corporate edict....I just had the same thing happen...traveling in Asia....

  13. Marcel Guest

    Quite a common practice at Hilton. Over the past two months, I (Diamond) stayed at a Hilton in Germany and one in Japan. On the day of arrival, when doing an online check-in on the Hilton app, several „paid upgrade rooms“ were displayed. Hilton is just very stingy with upgrades. There is only one way to react: stay elsewhere, if there are good alternative choices, as the guests‘ loyalty is not appropriately rewarded by Hilton.

  14. Bob Guest

    The world we live in. Pay us some$$ Xmas we'll pretend to give you some value which you either don't need or can realistically get for less. Hotels with rooms, airlines with"preferred " seats, dentists with deep cleaning, auto mechanics with anything. Everybody in business sucks, big companies, small businesses makes no difference.

  15. JHS Guest

    You get on their hamster wheel, you play by their rules.

  16. omarsidd Diamond

    Yeah, I'd be insulted... Not at the upsell (which is itself "cheap" feeling at $1000 a night hotel), but at being offered an upgrade at over the current pricing. Trying to cheat guests who are in some fashion brand loyalists seems a very backwards business strategy.

  17. Jenji Guest

    This has happened to me many times at various US Hiltons, and specifically with a Waldorf Astoria (Orlando). The whole elite status giving you upgrades does not seem to be part of the game plan for them. Or, if there is an upgrade, it's to a room that is slightly more desirable rather than a higher category (better view). I have also found Conrads worldwide (Seoul, Dublin) to be particularly stingy with upgrades. This seems...

    This has happened to me many times at various US Hiltons, and specifically with a Waldorf Astoria (Orlando). The whole elite status giving you upgrades does not seem to be part of the game plan for them. Or, if there is an upgrade, it's to a room that is slightly more desirable rather than a higher category (better view). I have also found Conrads worldwide (Seoul, Dublin) to be particularly stingy with upgrades. This seems to be the state of the Hilton Honors program. Sadly, I haven't had better luck with IHG or Marriott so maybe this is just the direction of all loyalty programs?

  18. Mike Guest

    I've recently stayed at the Waldorf Astoria NYC for 2 nights and sampled both rooms you're talking about. The funny thing is there is almost no difference between the Deluxe King and the Junior Suite. They could get away calling the Deluxe a Junior Suite. They make a small section for a tiny desk between the bed and the bathroom for the Junior Suite which decreases the size of the bathroom sink. Other than that...

    I've recently stayed at the Waldorf Astoria NYC for 2 nights and sampled both rooms you're talking about. The funny thing is there is almost no difference between the Deluxe King and the Junior Suite. They could get away calling the Deluxe a Junior Suite. They make a small section for a tiny desk between the bed and the bathroom for the Junior Suite which decreases the size of the bathroom sink. Other than that and very minor things, it's practically the same room. In other words, not worth $200 in the value other than you officially say you're in a "suite"

  19. Tak Guest

    I must have won the lottery at this property - as a gold member, I was upgraded to a full one-bedroom suite (pre-upgraded and shown on the app first to junior suite, then all the way to one bedroom), skipping all the junior suite categories. I was very, very impressed.

  20. Parker Guest

    @Ben - please tell me the "entertainment" is still in the cocktail lounge. Watching the kabuki dance between client and "entertainer" was always a kick in the pants. Literally watched men some down in their smoking jacket and pajamas to meet the "entertainers."

    @Jack any particular reason why you are so fixed on Ben's hotel choices? If you haven't been paying attention, this is a travel blog focused on a segment of the traveling audience...

    @Ben - please tell me the "entertainment" is still in the cocktail lounge. Watching the kabuki dance between client and "entertainer" was always a kick in the pants. Literally watched men some down in their smoking jacket and pajamas to meet the "entertainers."

    @Jack any particular reason why you are so fixed on Ben's hotel choices? If you haven't been paying attention, this is a travel blog focused on a segment of the traveling audience that generates revenue for its advertisers. My guess is Ben would profile Motel 6 in Moose Snout, MT if that's what generated clicks...but it doesn't because none of us beating a path to the internet to learn about chic lodging options in Parker, AZ.

  21. Jack Guest

    Ben, I doubt you were perfectly happy about the room you got. You always show pictures of suites. Your a snob. Lets be honest. I still have not seen a review of the motel 6 in parker arizona.

    1. Ben Schlappig OMAAT

      @ Jack -- I'm sorry you have that impression of me. I was perfectly happy with the room, as I wrote here, as you'll see in my initial thoughts I publish about the hotel, and as you'll also read in the full review. I'm not so insecure that I need a room that's 7% bigger and technically called a suite in order to feel good about myself.

    2. PeteAU Guest

      I'm not sure you get the point of the entire blog, Jack.

    3. omarsidd Diamond

      Why... would anybody review a motel six... or is that your context? You're not the audience for this blog, I guess ;-)

    4. David Holden Guest

      You + are = you're. Not your. Just sayin'.

  22. Edw3rd Guest

    In the late-1990's I was staying there regularly and using my client's heavily discounted corporate rate, often in tiny rooms - but once VIP DIAMOND came out and its was like the magic gates opened. Managers would appear to escort you to a room. Those days many of the suites were the floor and a letter (eg, 25-M) & named, and I always seemed to score a great room. Funny enough, while more "exclusive", the...

    In the late-1990's I was staying there regularly and using my client's heavily discounted corporate rate, often in tiny rooms - but once VIP DIAMOND came out and its was like the magic gates opened. Managers would appear to escort you to a room. Those days many of the suites were the floor and a letter (eg, 25-M) & named, and I always seemed to score a great room. Funny enough, while more "exclusive", the Towers upgrades seemed to wedge you into these tiny over-decorated rooms... but the Waldorf became my favorite hotel for years. Despite continuing to be DIA, I haven't had a great upgrade in two decades. Sad, sad, sad.

    1. 1990 Guest

      Late 1990… uh oh… RIP.

  23. Luke Guest

    Was at this hotel just when un general assembly was going on using aspire free certificate and was upgraded free to this same junior suite! No way it's so special I'd pay extra $200 cash for

  24. Daniel B. Guest

    @Lucky: last November we stayed at the JW Marriott Cancun. I am Lifetime Titanium. I asked for an upgrade, they told me that the hotel is full (it wasn’t, 40% occupancy at best). Then the check in agent immediately offered to upgrade me to a junior suite for $750 for 5 nights. It was a paid stay, not using award nights.

  25. SD Ron Member

    I thought the photo on the intro page to this article was your upgraded suite. I'm like, Wow, that's worth $200 bucks!

  26. Allen Guest

    Strange. We were just there a week ago on an FNC and was upgraded to a junior suite by the system a day ahead of check in. It was a weekend night FWIW.

    By the way if you’re still there, check out the ballrooms on the fourth floor!

  27. PeteAU Guest

    The Chinese state controls 98% of the company that owns the WA NY. Ownership matters. Please book with care.

    1. Alonzo Diamond

      And that means what exactly? As you probably typed that from your Iphone.

    2. PeteAU Guest

      My phone is Korean, and what my comment means, "exactly", is that 98% of the hotel's net profits are repatriated back to Beijing for the benefit of the Chinese government. I thought that was plainly obvious.

    3. Nic123 Guest

      That appears decidedly preferable to seeing the proceeds flow to an American corporation.
      If the world must, however reluctantly, take its pick among three authoritarian powers Russia, the US, and China... one might as well incline toward the least erratic of the three, China.

    4. Throwawayname Guest

      I was disappointed to see that @PeteAU's concern is about where some of the profits (if/when they make any) would end up - I thought I was going to read some exciting story around espionage or something.

  28. Scudder Diamond

    A savvy traveler once said that —paraphrasing— "the guests are not the hotel brands' clients, The property owners are."

    In this case, the brand served its client by feeing it another revenue opportunity.

    *Ben, that savvy traveler was you. Some years ago.

  29. Sel, D. Guest

    Only acceptable if hotel states the upgrade policy: “We only upgrade Diamonds up to X room category”

    The more interesting take, regarding the comment below, are Diamond upgrades now worse because of the new Diamond Reserve tier?

    1. UnitedEF Guest

      They've always been terrible. Only gotten upgrades via FHR

  30. Samar Gold

    Ben I'm curious if you're going to be writing your impressions on the WA NYC soon? I'm debating using my free night award for an overnight on one of my two trips home, and if it's even worth the effort of traveling from and back to JFK.

    1. Ben Schlappig OMAAT

      @ Samar -- Give me like an hour. :p

  31. Beachfan Guest

    Many flyertalk posts about getting Junior suites on FNCs.

    1. Ben Schlappig OMAAT

      @ Beachfan -- Yeah, I had seen lots of reports of people being upgraded to junior suites, so that's why I was a bit surprised. You'd think the hotel would have a policy of upgrading Diamond members to X room category based on what's available, rather than it just being whatever the front desk person feels like.

    2. jallan Diamond

      I wonder if the $200 was going to go into the agent's pocket?

    3. farnorthtrader Guest

      Yeah, i think this might have been a play to get a "tip" for an upgrade

  32. Find Flights for Me Guest

    Ben, this story is just another data point of how inconsistent this hotel is. I stayed there last fall with a Hilton FNC and was upgraded to the junior suite a few days prior to arrival. However, I ran into service issues there including no welcome gift when others have reported getting them, staff losing a personalized card I had written to my fiancée and handed off to be delivered to our room (luckily they...

    Ben, this story is just another data point of how inconsistent this hotel is. I stayed there last fall with a Hilton FNC and was upgraded to the junior suite a few days prior to arrival. However, I ran into service issues there including no welcome gift when others have reported getting them, staff losing a personalized card I had written to my fiancée and handed off to be delivered to our room (luckily they found it while we were checking out...), concierge unable to book the restaurant I wanted even though I was able to find a way to book it with my own persistence, and staff knocking on the door when we had the do not disturb sign on.

    I guess The Greatest of Them All is not the greatest even for the biggest bloggers. Have you considered changing your name to Paris Hilton?

  33. TinyE Guest

    This practice is why I have chosen other hotel chains. Not because I get more upgrades but purely due to the insulting way they do this.

  34. 1990 Guest

    Ben, good use of free night award (because 150K points is absurd); may have to try a staycation here, soon. Glad it's finally reopened.

    Quick question: If you use your Hilton Aspire Amex for room charges, spa, meals, etc., would the $200 semi-annual 'resort' credit work? I know it's not currently listed on the page as qualifying, but sometimes WA's apply, regardless.

    1. Ben Schlappig OMAAT

      @ 1990 -- Sadly I don't believe so since it's not a resort, though the charge hasn't yet hit my account, so I can't say for sure.

    2. 1990 Guest

      If you remember to follow-up, awesome; if not, I’ll just have to head up to Park Ave myself some time and get a drink or a gift from the spa to test it out myself. If it works, wouldn’t mind a semi-annual massage or meal there to burn the $200 credits.

  35. echino Diamond

    It is common. I've been offered paid upgrades as an elite member (not at Hilton though) to rooms or suites I had expected to be upgraded for free due to status. And the upgrade price was invariably much higher than the cash rate difference between the rooms.

    There is also a new, unrelated phenomenon: early check in fee. Some hotels now charge a fee to check in earlier than a published time of 14:00 or...

    It is common. I've been offered paid upgrades as an elite member (not at Hilton though) to rooms or suites I had expected to be upgraded for free due to status. And the upgrade price was invariably much higher than the cash rate difference between the rooms.

    There is also a new, unrelated phenomenon: early check in fee. Some hotels now charge a fee to check in earlier than a published time of 14:00 or 16:00, even if the room is ready, even for elites. Early check in is not a status benefit, so some hotels now try monetizing it. Just like upgrades.

Featured Comments Most helpful comments ( as chosen by the OMAAT community ).

The comments on this page have not been provided, reviewed, approved or otherwise endorsed by any advertiser, and it is not an advertiser's responsibility to ensure posts and/or questions are answered.

PeteAU Guest

I'm not sure you get the point of the entire blog, Jack.

5
omarsidd Diamond

Why... would anybody review a motel six... or is that your context? You're not the audience for this blog, I guess ;-)

4
Ben Schlappig OMAAT

@ Jack -- I'm sorry you have that impression of me. I was perfectly happy with the room, as I wrote here, as you'll see in my initial thoughts I publish about the hotel, and as you'll also read in the full review. I'm not so insecure that I need a room that's 7% bigger and technically called a suite in order to feel good about myself.

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