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Southwest Airlines Teases New Employee Uniforms

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(@lucky)
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It’s a big day at Southwest Airlines, as the company has provided more details about its future, from adding premium and assigned seating, to introducing airline partnerships, to maintaining its policy on free checked bags. While details remain limited as of now, Southwest has provided an early look at refreshed employee uniforms, which I wanted…

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8 Replies
(@Jordan)
Joined: 10 years ago

Posts: 22

Personally happy to see them move away from being the Carnival Cruise lines of the sky…


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Diamond
(@timtamtrak)
Joined: 5 years ago

Member
Posts: 729

Hmmm, I think the neckwear particularly the female neckerchief looks entirely too much like the ones worn by AA FAs. Obviously there’s only so many combinations possible of those colors but it just seems like brand dilution to me.

I wholeheartedly agree that the most important aspects of a uniform *should* be wearability and comfort for the employee. Sadly I think most of the time corporations miss the mark entirely. I believe all of the big 3, plus Alaska, had major fiascos with their last uniform rollouts. I believe the Delta Passport Plum fiasco and Alaska’s issues were both using Land’s End as a manufacturing partner. I wonder who Southwest will choose.


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(@Robert Fahr)
Joined: 9 years ago

Posts: 460

Only so much one can do with fifty shades of navy blue.


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(@Steve-O)
Joined: 9 years ago

Posts: 14

I'm really going to miss the days of Kam and Pat, our camp counselors, whisking us away to paradise in Harlingen in those khahki shorts that they somehow made work for plus size folks that needed to turn sideways in the aisle as they doled out honey roasted nuts to the proletariats! Long may they ply the skies until Uncle Elliott kicks them out of L1!


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(@Leigh)
Joined: 5 years ago

Posts: 522

It was time to change operations/network strategy...about which I agree.

...but that should not be at the expense of its culture.. freaking heck, that's their inherent brand that people like. So I hate the generic uniform direction...


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(@Scott)
Joined: 2 years ago

Posts: 17

Financially struggling and they choose to invest capital in this. Hilarious.


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 SR
(@SR)
Joined: 5 years ago

Posts: 40

Is that last step of transformation changing the name for DLAAUA airlines ?


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(@steve hayes)
Joined: 7 months ago

Posts: 1

just give good service clean planes inside out be nice I couldn't care less what U guys wear


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