Southwest Airlines has just unveiled a new brand campaign, which is the carrier’s largest in nearly a decade…
Continue reading: New Southwest Brand Campaign: “The Big Flex”
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Hi Ben, absolutely off topic but since this is your latest post: why not any news on your site on the Dubai airport flooding? Isn’t that a travel-related thing? Please stay objective in reporting aviation news.
Flying both Basic Economy and Delta for the first time in my life this weekend. Learned Delta *does* allow a free overhead bag even for B.E, while AA and UA don't.
If Southwest offered advanced extra-legroom seat assignments, I'd probably fly them almost exclusively for my domestic trips.
I don't think this ad is meant to compete with the legacies... they're trying to wrestle away leisure travelers from Spirit and Breeze.
AA aggressively forces gate-checking bags after Group 4 on all but the emptiest flights. Basic is the last group, so you'll almost certainly need to gate-check your bag. It is free though.
This is not a travel news site in the usual sense. The focus is topics of interest to people with an investment in miles and points. One of the items brought up in this Southwest campaign is that Southwest points don't expire.
I'm going to lay out a frank statement. This blog is run by an American for a primarily American audience. Dubai is irrelevant to 95% of Americans who have no business or personal ties in that part of the world, and have no interest in visiting because the tourism appeal of Dubai does not appeal to Americans.
To the extent that airlines like Emirates serve the US, or serve connecting American passengers in Dubai airport lounges, that gets coverage on this blog. But more general news would not appeal to this audience.
This is Ben's blog and he chooses what to report on. The Dubai flooding has already been reported to death in the media.
@ Interested reader -- You're absolutely right, it is a big story. To be honest, I've had quite a week of travel and haven't necessarily been able to write during "normal" hours, and I felt like I could only actually get to it after it was a major story. Otherwise I absolutely would have covered it. I'm sorry I didn't get to it, but I promise it has nothing to do with objectivity.
Didn’t want to offend anybody, sorry. Take your time, looking forward to your opinion on the airport situation in DXB.
Maybe WN is trying to poach customers from Spirit.
All ads point out to what Spirit customers would do. Brilliant and funny.
1. Walking around with an espresso cup bragging about shampoo.
2. Bring glassware into a pool. Abandoning kids for more vacation.
3. Check in a gaming rig. Pack hack, hah! Your pack will be hacked into pieces.
4. Brag about doing a flip to a random stranger, yet she doesn't find it creepy at all.
Can expect to see all these people on your next Spirit flight.
Probably shouldn't start off implying a lack of objectivity if you didn't want to offend anyone.
I luv it ! say what you will and I am a huge Delta fan but people are loyal to WN. My partner is practically required to fly them because he MUST check 2 bags with each trip. Work related equipment. And after 30 flight segments this year alone he comments on how nice the crews are..etc, So Good On Southwest
Fair point. I value Ben’s opinion on developments in aviation and Dubai airport/Emirates usually gets lots of airtime on this site.
I'm not sure this is any inducement for me to fly in the "new and improved" seats they are putting in. The head rests sound nice, but that's not the most important factor for many of us. Their new seats almost sound like the the A32X seats that AA was so proud of when they did a refresh a few years back. Those were the MOST uncomfortable coach seats I had ever sat in. I thought my butt was going to explode after the short flight between Denver and DFW.