Commercial Aircraft as a matter of course always use less than Full Power for take off,unless there are limiting factors that would require Full Power, this is to extend the service life of the engines.Among those factors would be Runway Length,Wet Runway,Obstacle clearance, Aircraft weight etc. Normally an airline puts as much weight as is possible onto an aircraft as possible for a given Runway,& this weight is determined by the most restrictive of Maximum Take off weight,Runway Length,Tyre speed etc.
I have not gone into too much detail,but hopefully people will get an idea of what goes on in the process. In addition,pilots as part of the Take off briefing to each other say,that " Up to 80 knots we stop for anything we don't like or any warning indications,between 80 knots & V1(Take off Decision Speed)
We will stop only for an Engine Failure,Engine Fire,Loss of directional Control ,or It is apparent that the aircraft will not fly"
Clearly this aircraft was not going to fly & so the takeoff should have been aborted alot sooner,so that the aircraft should have been no where neat the end of the runway. Assuming it used the Full length of the available runway 11000ft Lucky states,well the acceleration would have not been normal for them to be lifting off at the end of the runway,so the clues where there for the crew to abort,but hey,we weren't in the cockpit,so who really knows what was going on,but we are taking an educated guess,based on normal operations