Virgin Atlantic has today launched a new brand and advertising campaign, which is the first from the company in more than two years, since the start of the pandemic.
Continue reading: New Virgin Atlantic Ad: “See The World Differently”
Share your questions, experiences, and thoughts below.
Honestly, I'm a bit over these marketing campaigns where they go down the list of minorities and tick off boxes just for the sake of it.
Did you actually watch the ad or just rush to post a narrow-minded comment as quickly as possible?
I guess this must be a new aggrieved group corporations are now taking advantage of-the piercings everywhere group. Now I think a person can do anything they want with their body (including wearing masks) but I as an employer I should have the freedom to reject people that don't hold up an image I'm trying to present. Really, if an unkempt, unwashed individual showed up for a flight attendant interview must they be hired as not to discriminate against soiled individuals.
I think the ad is fine, but it's not going to push me to book on Virgin Atlantic versus anybody else. I flew them a few years ago in upper class and that was really special. Showing how good that is relative to others' business classes would probably woo me more than this ad campaign.
Would not use a Brit Airline who mostly fly Airbus now anyway. Only use American carriers.
Let's hope they fully embrace diversity at the corporate level rather than just paying lip service to it.
Not sure why people are offended by this and calling it "nonsense". It was just a commercial showing a vast different number of people and employees at Virgin. Some cute moments. Not really sure why it would offend anybody.
The “red hot” advert only dropped in 2008, not exactly decades even if was “set” in 1984
I can’t help but notice that more leftists probably watch Tucker Carlson than his base/Trumpies.
Anyways, life’s too short to be offended by this ad. This is fine for VA because they’re already a good airline to begin with.
The ad is ok but what is the message? It didn’t move me to book on Virgin as opposed to any other airline.
Fantastic, it's about time an airline released it's profile away from the 1940's. I have flown with Virgin many times and the crew are always friendly and service is second to none. Remember that professionalism is not skin deep or about looks or gender type!
With the possible exception of Delta, the US airlines are inferior to every full service European airline in terms of service, food, drink etc. The last Virgin flight I took was on a Dreamliner anyway.
i dont fly with any airline..all i want to know who sings the song..i am what i am..
Beautiful. I always loved the brand and their product and this just emphasizes everything that's so great about Virgin. Wonderful job!
Nice video, just not so much an advert. IMO, best ad they've ever done is their 2010 'Your airline's either got it or it hasn't' campaign; now that makes me want to book a VS flight.
The song, I Am What I Am is one of the hit songs from the 1983 Broadway musical, La Cage aux Folles. The show was written by the incomparable Harvey Fierstein. The music and lyrics for the show, including this song were written by Broadway composer great Jerry Herman. The voice singing this version sounds like Gloria Gaynor and immensely talented entertainer.
Really? Which one:
American... who in 2011 placed the largest order in Airbus's history?
Delta... who has the largest Airbus widebody fleet of any airline in the Americas?
United... with Airbus A350s on order for their replacement widebody fleet?
Tell us, who? Inquiring minds!
For some reason I had low expectation when seeing the article headline...but I LOVED the commercial. On occasion Virgin has gone over-the-top and missed the mark, but with this commercial they nailed it.
It serves 2 purposes - it's not about conversion, it's about brand engagement in order to improve yield. The more affection people have for a brand, the more likely they will pay a bit more (could be just $10-20 dollars for a ticket, but then multiply that by thousands of seats; or more, depending on the cabin and competitor product) to be a "associated with the brand experience".
It's a basic philosophy and strategy that works across many industries, both B2C and B2B. Consider your own shopping habits, even down to which grocery products you buy.
Think about if you told a friend that you flew X airline to London (I don't want to bad talk any other airline), versus you flew Virgin Atlantic to London...and you would see a different reaction because of the appeal of the Virgin brand.
And I write this as someone who in previous career oversaw such sales, marketing and pricing matters...
I wish I had worded that second paragraph a bit differently, but I hope you get the principle...
Please explain. How does an ad work if it doesn’t move me to buy or use a product?
Sorry for being a bit OCD about this...did you notice anything about the follow-up clip??
Virgin had many staff committed to the project, but the final edit could not include everyone...that's just how these productions work. All of the staff not in the final edit were included/featured in the post-production highlight.
That's super classy.
You are forgetting JetBlue and Spirit with there extensive Airbus narrowbody fleet
GROSS. That screen cap makes me not want to watch. I know those pea-brained ad men scratch their little heads all day long to come up with a point of difference.........but jeez, how desperate.
Driving away a customer is your idea of a working ad????? Yeah, you're right, what company needs silly stuff like customers who spend money! LOL (please don't be too mad with me, you genuinely made me laugh, so i appreciate you)
You're thinking of them right now so it works. There's a good chance you wouldn't have thought of VS today until you saw this article but now you're thinking about them, you're interacting with other people about them (me + potentially others), and you considered the idea of booking with them (even though you came to the conclusion that you won't). You're more likely to think of them in the near future and maybe you'll mention the airline to other people because you're reminded by this ad that they exist.
Is any publicity good publicity? I think so, as long as it isn't too negative.
I know nothing about you but I can guarantee you were never going to book a flight on VS anyway. Ad wasn't for you and you still watched it
I don't want individuality in ground-crew, I don't want individuality in cabin-crew, and I certainly don't want individuality in cockpit-crew. When I travel, I want all of an airline's employees to adhere to high and consistent standards in all aspects of the service which they provide to me and all passengers. And if a flight attendant stuck out her studded toung at me, I would report her for solliciting.
If this is what they're selling as a "brand" I'm not buying. This isn't cool- it's just woke.
I absolutely love the remake song on there " I am what I am" does anyone know who the singer is ?
'Diversity' is the latest 'it' thing for corporations. Like climate change was previously. I think it pays to be really sceptical about why they 'embrace' fads/trends/social movements; this way you won't be disappointed when you find out the truth (that it was all about $$$$). But I think you know all this already. My own 'rule' is that the more a company spends on advertising to promote its social awareness, the more shallow it's likely to be.....
Spoken like an aggrieved dotard/Putin fan…afraid of any and all progress and change.
When one actively searches out things to be offended and aggrieved by, even if only imagined, one is bound to find things. That’s what uneducated low-information people do.
As the saying goes, when you’re a hammer, everything is a nail.
We watched it because it was promoted by a trusted blogger.
Two things that will happen with ads that doesn't have a clear message.
1. You stop watching ads from that company.
2. You stop trusting the promoter.
I don't fly an airline because of diversity. Many people couldn't care less about diversity. You promote and support them good for you. But if your service is poor, always delay, lose my bags, never refund. I don't care if your employee pierce anything, I just want my money back or the service I paid for.
What a sad human being you are ! Stuck up prat ! The advert is fantastic it’s message is important let people be want they want to be with no apologies!
That singer is horrendous. Typical "what song can we annihilate next" advert where the only criteria for the singer is the ability to makes peoples ears bleed. As nobody else will tell her...you can't sing!!
BREAKING NEWS: Virgin Atlantic to set next commercial in rural West Virginia. Tentative title: Decadence and the Cult of the Ugly.
Does it matter if they're dressed slightly differently if they provide great service? And do you seriously think that attendant is going to show you her piercings? Come on, man.
For the sake of it? Glad to know where you stand. Pray tell, how can we be inclusive without filling boxes? Do we have to go one at a time, or can we be a little faster?
As Ben writes:
>As it’s described, this line draws on the company’s heritage of challenging the status quo, and recognizing that the travel industry is entering an exciting new era.
It's not marketing a specific product, just their brand.
Would you rather they virtue signal about being proud, red-blooded conservatives?
Since I’m a straight, middle aged white man, it would appear I’m not part of their core business. I’ll take my business elsewhere.
Am i right in thinkil the Lady passenger on the Virgin Atlantic is actually Shirley Bassey ?
How wonderful is to be able to see things with different and respectull perspectives. Mine is opposite as yours. I love Lady Blackbird interpretation, love it!
Well you're a control freak, narcissist aren't you. Do you expect them to lick your shoes as well?
You do realise that every single person is an individual, that doesn't mean that they give less of a quality service.
I wondered that too. She did record the song “I am what I am”, though I don’t think it is her singing on this ad.
What has happened to a once great airline...TUI for me and my family from now on, good by Virgin from a once dedicated passenger
Love the new advert,it's Brilliant! In fact I've saved the video on my Youtube app.
What progress appeasing all the deviants. In a already mad world, well over the cuckoo's nest with this.
Love how people on here attack others whom don't like the ad for THEIR own reasons. You are all just as bigoted as each other.
It's an ad, it's designed to manipulate you. I'm not part of a "community" I have no hang ups regarding my age, race, gender or sexuality, and I don't expect to be badgered by people who are. Let the anger begin!!!
A twat that is, how dare you presume that your opinion is above anyone else's. Are you employed by virgin?
Awful and cringeworthy. It makes my face crumple every time it comes on TV. I'm sure it won't encourage ticket sales, I am confident however that it'll put off some travellers from choosing Virgin Atlantic. This 'wokeness' must stop.
I'm a straight, white male in my 50s. I love this ad. Inclusion is a good thing. Diversity is a good thing. Allowing people to be themselves is a good thing. I'm digging the music and photography too. Could be marketing b.s., but it does give me a good feeling from the company. Certainly better than what I'm getting from Southwest these days.
Since I'm a straight, middle age white female feminist, sick of all this pro-trans nonsense, it would appear that I'm not part of their core business either. Richard Brandson should stick to space. Mars is waiting for him
You sound kinda angry for someone who claims to be too self-righteous to be angry. Virgin is clearly intended just for you. Enjoy your trip
Gosh! And you thought being nasty online would make you feel so much better. Now THATs the world most of us, including the guy you are commenting about, wish to leave behind. People like you.
do you know who sings the song as I love the music and would like to download it. I just love her voice
So pleased you’ve asked this. I’m sure it’s the actress Charlotte Jordan who play’s Daisy in Coronation Steet but I’m having difficulty finding out
I like the advert love the red love the characters especially the guy with the eyeshadow but I never realised it was making a point about diversity. Maybe I'm dim or maybe just qccept people as they are anyway so did not categorise them as 'diverse'. Did wonder though is Shurley Bassey one of the passengers?
I’m obsessed with this advert. It’s brilliant and I hate adverts. I have been known to rewind and watch over and over
SO OFFENSIVE!
Stop singling people out on the basis of their skin colour, sexual preference, age or gender.
I am what I am?
What? Gay? Black? Female? Old?
Nobody cares!
So, so ignorant!
I feel like it was made in the 1950s but people wernt even that ignorant then!
A gay flight attendant? A female pilot? A woman of colour? Get over it!!!
Things we see every day!
Where do they live? In a box?!
I too would like to know I’ve had a bet with my partner, i definitely think it’s Shirley bassey, he thinks I’m mad . Where can we find the answer?
This is a dreadful advert and makes me think this is an airline to avoid. I would feel uncomfortable on a flight similar to the one shown or any part of it. Why promote oddities ??
The more I see this TV and the more I am repelled by it. There's bits of it that work and others that just don't sit well with me.
I flew Virgin Atlantic a number of times pre covid and I was thoroughly unimpressed with their chaotic check in system and failure to deliver paid-for extra features due to over-booking. Their elderly 747s were tired, cramped and uncomfortable. In the end I changed to BA despite the inconvenient flight times; at least I got the flight I had paid for, for not much more cost and the Premium Economy was something Virgin don't offer. Politically correct posturing doesn't make up for substandard service.
I hate the commercial and i am sick and tired of society shoving transgender down our throats.
i'm a shoe bomber in my man heels and false boobs, let me be who I am, before I blow you all away, this ad's not that appealing now is it. Dim wit!
Mainstream media and an increasing number of corporations are manipulating society into their own preferred vision, whilst ensuring their revenue stream remain buoyant.
It’s a fine line to walk as evidenced by Budlite debacle.
The idea centres around what the trans ‘community’ call visibility. If they are more and more visible, people will believe it is ‘normal’. That is why the trans activists started their project back in the 90’s in the schools and kindergartens around the developed world. Their first “harvest” of those they have exposed to these levels of ‘visibility’ are now young 20 somethings, the GenZ’s and look at the complete confusion these folk have around sex, gender, self esteem and privilege!
With degenerates like Biden in power, this can and will inevitably get a whole lot worse before it gets better. It’s like Idiocracy arrive 500 years earlier than the film posited.
this is a brilliant advert not only for the virgin airline but for diversity
love all the character's and the music fits in nicely.
Absolutely nothing wrong to a bit of character and spice for the crew. If they deliver as good if not better service so what? Dunno why so many people are so fixated and threatened by difference. It has ZERO impact on their lives.
Ad did its job, people are talking about it. Good reviews and bad reviews still gaining attention to the brand. I found it interesting that the ad was more centered around "statement" stereotypes being their customer vs their impeccable service. It glamorized riding on the downtown city bus but in their case it's an Airbus 😉
I love the advert..but it would be nice to know who starred in it...Virgin Airlines...great service...
I definitely think it looks like Shirley Bassey and it’s driving me nuts because no one can tell me ♀️ if you find out let me know
seeing all those "Things" makes me never want to use Virgin.. if they glorify this idiotic Woken I dont know my own gender generation than I wont support them. male is male ....female is female.. women need to learn their place and stop generalizing that gay is okay.. it isnt