Malaysia Airlines' New Safety Video: Predictable Replaces Controversial

Nowadays it’s hard to find an airline safety video article that doesn’t have a mention of Emirates at the end…

That said, MH’s old safety video, as over-the-top and anti-SQ in tone as it was, certainly stood out for its brash uniqueness. Actually watching it was a different matter, given that most MH 737s don’t have seatback IFE any more — so it was largely confined to widebody aircraft!

Among ASEAN carriers, TG has one of the few creative non-touristy videos, since it’s set in a rainforest.

"While I certainly give the previous safety video credit for being creative, I imagine there was a high level of diminishing return when it comes to enjoyment of the video, especially for frequent flyers."

OH MY FKING GOD! I am based in the region and had to watch that video quite a bit. It was absolute torture every time. I avoid MH, for maaaaany reasons, as much as i can. But in the region for short haul it is hard to avoid MH. Especially as a OW Emerald. So this is a very welcoming change.

"There's No Plane In Sight" is also how I would describe MH370

Their safety video should include, "...and should the aircraft mysteriously disappear or flip over and burn beside the taxiway, remember...you are on your own!"

I think Asiana Airlines safety video is a good example of no non-sense safety video. It is like 10 years old, while Korean Air changed out theirs 2 or 3 times, Asiana just kept their simple straight forward message... living through the whole creative safety video era... though I guess that would be changing soon.

I did like the last Singapore air one too, I heard it a lot and I never got tired of it and it was always very calming.

I blame Air New Zealand for kicking off all of the safety video nonsense. If only they'd focus on a creating a decent business class seat and experience....

The Asiana safety video, like you mentioned, is certainly no nonsense I fount that to be quite cringe. Especially the super exaggerated American-accented English voiceover hurts my ear.

The new AY safety video is really good and simple, like how it frames the start with this what you need to know if there is an emergency

What a pity! The old safety video had absolutely the best line by a country mile, with the heavy metal band’s “…aviation regulations have prohibited smoking - since the 1980s! - but we would still like to remind you…”

I recently flew with MH and I loved the new safety video. The music got me in a good mood.

Wow...I hadn't seen the previous Malaysian safety video before. It's clearly a knock off of the Virgin America safety video with a variety of styles of music and dancing... but less enjoyable...

For those who don't remember: https://www.youtube.com/watch?v=z1A5BtqsaPM

Hahaha. I do agree that it uses some high pitch tone (guess for better recognition when played though the in cabin speakers) but I feel like they are not too different from pre-recorded announcements in US domestic flights.

The safety videos had become stupid. They tried to hold our attention for more than seven minutes when it could be done in under three!