Longtime Frontier A...
 

Longtime Frontier Airlines CEO Barry Biffle Departs Suddenly: Puzzling Move?

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Frontier Airlines’ longtime CEO is leaving the company on short notice. While the (historically) ultra low cost carrier isn’t exactly doing well financially, I’m a bit surprised by this news, and in particular, the timing.

Continue reading: Longtime Frontier Airlines CEO Barry Biffle Departs Suddenly: Puzzling Move?

Share your questions, experiences, and thoughts below.


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24 Replies
 Gva
(@Gva)
Joined: 2 years ago

Posts: 112

Misconduct or merger-related is my guess,


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Diamond
(@mantis)
Joined: 3 years ago

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Posts: 186

Agreed. My first thought was that maybe he was adamant about making a play for Spirit again, kind of an ego play to say his previous efforts were not in vain. Maybe he made an ultimatum, and the board was having none of it. That, or he was banging his subordinate.


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(@Aaron)
Joined: 3 years ago

Posts: 396

Lucky, would be interesting to see a post (and your thoughts) about the LCC market (ultra and/or otherwise) in the US as it stands today, and what you think the future might entail, especially for the various airlines.


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 Jim
(@Jim)
Joined: 6 years ago

Posts: 249

"has been an invaluable member of the senior leadership team for more than 10 years" ... "uniquely qualified to guide our airline into the future"

Idk, those look contradictory to me. If things aren't going well, shouldn't they tap someone who *wasn't* responsible for that?


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(@George Romey)
Joined: 6 years ago

Posts: 1398

I would imagine Q4 numbers are going to be horrific and someone had to sacrifice their head. In a year from now Frontier will be in bankruptcy struggling to survive. The ULCC model doesn't scale in the US.


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 1990
(@1990)
Joined: 11 months ago

Posts: 4890

Barry has wiffled his last Biffle.

I know little about the guy, and it’s been years since I’ve flown on Frontier, but I, like many others, really liked this guy, if only because of his awesome-sounding name.

It’s silly, but sometimes silly matters.


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 1990
(@1990)
Joined: 11 months ago

Posts: 4890

My dude, this is not an indictment of ULCC’s… it’s a sign the US economy, at-large, is struggling. Hard. I’d argue it’s because of the horrendous policies of this administration, specifically the wealth-killing tariffs, rising housing, healthcare, and food costs, all combined with massive layoffs. When folks don’t have money, they stay home.


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Diamond
(@scudder)
Joined: 5 years ago

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Posts: 354

My mind went straight to misconduct. I'd bet he grabbed one too many asses. (One being too many, of course.)


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Diamond
(@anthony-3)
Joined: 5 years ago

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Posts: 925

Keep in mind that they reiterated 4Q guidance as part of the release announcing this move


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Diamond
(@anthony-3)
Joined: 5 years ago

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Posts: 925

I want (and I would argue the industry needs) both Frontier and Spirit to survive (or a larger combined Frontier and Spirit) as the industry needs a check on Delta, American, and United absurdly raising ticket prices if capacity in the industry falls.

But ultimately there needs to be a balance - customers have choices, so there needs to be a base level of service on these airlines that customers will accept. Then, see how much of a price delta you can maintain versus the majors. I gave Spirit a try and swore it off after a bad experience. I would try Frontier if schedule and pricing worked, but most often scheduling is just not as robust on the routes I fly.


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(@Vishal Mehra)
Joined: 13 years ago

Posts: 38

So I was in touch with this well-known and respected very senior airline executive out of the US. We were sharing notes for his upcoming appearance on "The Indian AvGeek".

About 4 weeks back, he completely stopped replying to me. Today I read he was unfortunately told to leave.


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(@Erich Berger)
Joined: 9 months ago

Posts: 1

I worked with Barry during his tenure at US Airways. His grasp on the airline business is unshakable. If US Airways had not gone into that second bankruptcy and been absorbed by America West, I would have expected him to become CEO of US Airways. I think for him Frontier is always been a question of the "dog that won't hunt." I think it's a very tough task to operate a niche airline when consolidation and other industry forces pressure your niche.


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(@All Due Respect)
Joined: 10 months ago

Posts: 289

Reckon the jig was up and the board was thisclose to finding out that the name he gave them in a panic when he came knocking for a job is fake af


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(@All Due Respect)
Joined: 10 months ago

Posts: 289

Dude thought River City (Frontier) was the place for him to settle down. But he should have known he never could quit being him, so he's off to the next town (airline)


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(@All Due Respect)
Joined: 10 months ago

Posts: 289

Hops off the train at Spirit:

"You got trouble, folks, right here in Spirit Airlines, trouble with a capital "T"/
And that rhymes with "P" and that stands for post-pandemic travel trends that favor premium experiences and international travel, while Spirit's ultra-low-cost domestic model struggles resulting in poor financial performance exacerbated by Pratt & Whitney engine recalls, a failed merger with JetBlue and overall weak leisure demand and elevated capacity/"

Lyrics might need some work...


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(@ord_is_my_second_home)
Joined: 4 years ago

Member
Posts: 699

I want (and I argue that airports everywhere need) both Frontier and Spirit to fail and fail miserably as the industry needs to eliminate their trailer trash customer base from every airport on this continent. I want fares to go through the roof to eliminate the lowlifes like MAGAtts from our flights. The US only needs five airlines, and those slots are occupied.


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(@Paper Boarding Pass)
Joined: 6 years ago

Posts: 341

For LLC service, we still have Frontier as well as Breeze, Allegiant, Sun Country, and Avelo.
So, the price sensitive level is still addressed, just not a network to everyone's taste.

As for Spirit, I feel they will run out the clock thru Xmas & New Years. Past that, travel drops off the cliff for January & February. It's at that point the creditors will come to a decision. There's not much left of cut at this point.


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(@HomertheGreek)
Joined: 7 years ago

Posts: 62

Your a nasty piece of work.


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 1990
(@1990)
Joined: 11 months ago

Posts: 4890

Was that a Music Man reference?! Niiiice.

(Or the Simpsons equivalent... the Monorail!)


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 1990
(@1990)
Joined: 11 months ago

Posts: 4890

"I swear it's (Sprits') only choice! Throw up your hands and raise your voice! (...Mono—D'oh!)"

@All Due Respect, your talents are not lost on me. Well done!


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 1990
(@1990)
Joined: 11 months ago

Posts: 4890

Mantis, you sly dog... what creative 'theories' you have...

(How's Asia treating you?)


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 Jim
(@Jim)
Joined: 8 years ago

Posts: 51

Well, the less fortunate need some method of traveling around the country now that Greyhound ditched much of its network.


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(@All Due Respect)
Joined: 10 months ago

Posts: 289

lol so much music man and the Simpsons ref is inevitable as well


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(@Stanley)
Joined: 5 months ago

Posts: 1

Barry Biffle left after he got caught by Senator Hawley overcharging customers extra fees for carry ons..he made 40.000.000 mil...last year.He paid employees $10.00 for every customer they harass with carry on bags....did you pay ???too


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