Marriott Bonvoy has just reached an impressive milestone, which puts into perspective just how big this loyalty program is, and what an incredible marketing tool these programs can be.
Continue reading: Marriott Bonvoy Surpasses 200 Million Members
Share your questions, experiences, and thoughts below.
Hilarious!! The SVP, champagne and cake all just appeared and this wasn’t coordinated with local authorities and Nino just happened to walk in and join Bonvoy! Sure 🙂
Now do 'active members' with stays or at least points activity in the past 18 or 24 months (everyone defines active differently).
This is just '200 million entries in the CRM'. That's a big database, but tells us very little other than Marriott Honored Guest began a long time ago and they added the SPG database and kudos to them for continuing to build the member file.
What's actually meaningful is conversions, to what extent are members filling rooms and what's the uptake on their cobrand.
I haven’t looked into this, but I’m guessing they also picked a guy with a large social media presence that can promote this on his end. Whenever companies do stuff like this, the person with the milestone is never a 90 year old with no social media accounts.
Hmm, they had decoration in place, a cake prepared and everyone had their cameras ready? Of all the places they knew 200million sign up was going to happen at "this" hotel? Common! They think people are stupid.
The Marriott Marquis frequent stay program predated Honored Guest by three years.
I have been a Marriott Bonvoy member for many years, and although living in Europe does not give you many opportunities to earn points as in the US, once you get any elite status it becomes quite generous. Compared to Hilton Honors (which I recently closed, after 10 years of being a member, because it got worse and worse) I am quite satisfied. Points have actually value here, pile up quite quickly and have been easy to redeem so far. I am genuinely surprised that the number of members is so huge.
I work for the Bonvoy logistics team. We had to send over 100 cakes around the globe along with many, many VP lookalikes to intercept the 200 millionth signup
And 150 million of them are platinum and above elite members now thanks to credit cards.
If only the benefits promised to top tier members were consistent and delivered consistently within brands.
What about Accor? The early mentioned French mega program. How many members do they have?
This is full of s***.
I was helping Theodore Clubber-Lang registering online a few millisecond before this "Nino" without a last name. This guy is am imposter.
I wonder how many of those are active. I guess a percentage of people don't really use it but got the free wifi etc for being a member when they stayed some time ago.