Lufthansa In Trouble For Misleading "Green" Ad

. . . and that entire airline Group, deserves even more trouble!
THE most corrupt airline out there, with the craziest and stiffest rules of any western Airline, that would call themselves a 5* Carrier! 😉 ha ha ha
Service WAS decent and PRO in the past, but by now . . . nothing but average, if at all and coming close to ANY US airline service, except that Lufthansa is still a lot more corrupt then most US airlines!
Hope UK regulators will GO AFTER the airline after what that entire Lufthansa-Group is trying to get away with in recent years!
Here the actual report from the UK:
https://www.asa.org.uk/rulings/deutsche-lufthansa-ag-a22-1169419-deutsche-lufthansa-ag.html

Time, to put an END to such an airline, that reminds me a lot of Piedmont Airways back in the 1980's in the US. Doing ANYTHING to shine whiter then any other competitor and trying to get rid of any competition, by merging or buying them.
Too bad, people don't see the REAL deal on a company! ?
Lufthansa-Group airlines is a total NO GO!
. . . trouble is, they got more lawyers then anybody could ever fight against! WORLDWIDE.

Does anyone choose an airline based on their supposed greenie image?

Wondered that too.

Gonna go with "no," but then again these airlines expend so much money/time/effort into showcasing their "green" image, that I do wonder to whom it's aimed, and why... because if it wasn't either raising revenue or avoiding significant cost, the airlines wouldn't care that much about doing so.

Agree that the allegations may be a bit “woke” but what is going on with Lufthansa?
From their “minimalist” approach to passenger experience to misleading fares and now blatant green washing?
Symptomatic of a tone deaf management propagating a culture of hubris.

Maybe Americans are different but in Europe there is a lot more social pressure, guilt, norm to be environmentally friendly and many people started choosing products based on companies stance and effort on environmental issues. Lufthansa is trying to get some of that demand but I find the ad really misleading. I am sure there are people out there who would get tricked by this and LHs recent green fares, just trusting a big German corporate. But the fare is new and I hope in near future the regulators ban this sort of misleading way of making money from increased fare

I don't know if Lufthansa will be carbon neutral by 2050, but it's a fair bet that they'll still be promising their 2017 business class product.

It’s absolutely nothing to do with “woke”. Yawn.

The UK has some of the world’s strictest / most pro-consumer advertising laws where you can’t just make random claims in adverts such as this product is “the best” or “environmentally friendly” without substantiating it through hard data. It’s not like the US where you can publish whatever you like in an advert and mislead consumers by implying with an image that your chemical factory is actually good for the environment or whatever.

Europeans like throwing money away and are expert at deluding themselves into feeling good about it. An easy example is Euro business class, which is a colossal ripoff. But an even easier example is throwing money into the incinerator by purchasing a "green" add on, which will ultimately do absolutely nothing for the environment. The only thing it helps is LH's bottom line and even then, it's a drop in the bucket for them.

Any airline that has to 'buy' credibility (i.e. a Five Star rating) instead of earning it, deserves to have all its claims probed and tested. Well done, U.K. authorities.

@Tom

Yep US is the greatest nation.
Not only ads that tells you your chemical factory is actually good for the environment.
You get ads that tell you how great your politicians are.
Or ads that tell you to unionize or not unionize.

In US not UK, would you (and lawyers) extort millions from a fast food chain because you spilled a coffee with out a warning that the coffee was hot.
As a result, everything is a Proposition 65 risk. Soon every children will get a sticker before you can cut the umbilical cord.

Take that UK advertising laws.

It's the idiots who associate and believe the phrase "Five Star rating" having credibility, and that belief forced airlines to being extorted. It's all about public perception and stupidity, rational or not.

All the victim of marketing.
Not only did LH pay the Greenwashing extortion.
They also paid 5-starwashing extortion too.
Well done, Skytrax.

@stogieguy7, many people would argue that US domestic 'first class' is the real waste of money. No food, no lounge, always full cabin and someone always sitting right next to you.

This was a ludicrous ad especially with the implications from the image, so yeah they deserved to be wrapped by the ASA. Airlines do needs scrutiny with their environmental claims, because often they are ludicrous and not rooted in reality. Having said this I don't think consumers choose airlines based on this kind of marketing - this is more a defensive thing airlines pro-actively do so they can point to it when criticised about their impact on the environment.

For one thing, we all know that US first class is really domestic business class and nobody expects it to resemble true international "First Class" as the likes of SQ or EK offer (and which has become rather rare). Given this, you may not get fed well, but you do get bigger seats and more legroom. And I'll take that any day over a crap economy seat with a 28" pitch that makes WN look like first class. Screw the (still limited) food, I want space on such flights/