Lufthansa Group has just unveiled a new brand identity, which is a visual element of the company’s goal of centralizing management of the individual airline brands, and bringing them all closer together.
Continue reading: Lufthansa Group Unveils New Brand Identity, Intended To Signal Unity
Share your questions, experiences, and thoughts below.
You would think Lufthansa has more pressing issues to address instead of putting more lipstick on a pig.
I’ll avoid comments on the mess that is Lufthansa.
But anyways I love how on the lounge image you can see 1 empty square… I wonder who will be there
Corporate waste.
All this does is makes some pointless middle management jobs and project managers jobs justified.
No one cares what font you use in your branding.
Good to know Carsten Sphor has a unified mood board for his contempt for the business and his flying passengers
How can Lufthansa Group be in the middle of a hostile takeover of a company (LX) they already own outright and have owned for almost 20 years? Like, 100% owned?
"No one cares what font you use in your branding."
Tell that to BP, ExxonMobil, Mercedes, John Deere, Accenture, Wall Street Journal, Freshfields, Qantas, etc. etc. etc.
Thanks, other ‘1990,’ that’s somewhat what I’d’ve gone with. You’re getting good.
Oof. That’s good. Well done, ‘other’ 1990. Quick evolution. You’ll be a Charizard in no time!
Thus is wonderful news! Thanks for your support and mentorship as we work to improve our services!
Why are you seeing a bull located in the middle of a hostile takeover of Swissair? Tell us what you're taking and maybe we can talk you down. Did the edible just kick in?
Ya know, the Chinese never respected our intellectual property; about time we, in the West, started copying theirs. Bah!
Sorry to ask, how unified are Lufthansa Allegris? Even excluding the short-term capacity products brought in using secondhand aircraft.
Where’s ITA in the lounge render?! They’re going to be a pretty important part of LHG, no? Even if AZ isn’t in Star yet…
Now Allegris finally makes sense. The new categories of business class seats will be branded as:
- AL Core Blue
- AL Light Blue
- AL Red
- AL Purple
...
I would've preferred they kept the original Lufthansa branding with "Group" at the end.
Plenty of airlines have kept the same branding, same typeface as their parent company. Here are some examples:
-Hanjin Group (parent company of Korean Air)
-The Emirates Group
-Cathay (incl. Cathay Pacific Catering Services (now Cathay Dining), Cathay Cargo, Cathay Pacific Engineering, et. al)
I just don't feel that a different typeface was necessary.
That blank space in the middle-right is conspicuous, no? I'm sure they'll add ITA shortly, maybe waiting until they have majority ownership.
Brand identity… the only brand with the different J products on one aircraft 😉
... and the US Government. officially changing back to Times Roman from Calibri !
The rebrand has now meant Allegris won't be fully rolled out until 2050. Seats will be available for sale on the 787 by 2064.
Good start. However they will need a "troika" management to keep up with the world. One CEO from Germany doesn't make it as they are so far out of the mainstream.
So ITA, after a rebrand as Lufti, will equal to deportation flyer, aka African connection through Brussel and Discover.
Wonder how many brand executives are in place to ensure #93030C color code is used on all Swiss flights and each FA's uniform matches the brand identity. As much of a mess it is, I'm grateful for the memes and laughs.
Lufthansa solve your indiscriminate against economy class passengers & stop threatening them before reorganising & paint a fresh paint over a mold paint & eventually it will peel & review the truth again , very bad experience with staff threatening me on board the flight but yet to do anything , I am awaiting
Lufthansa solve your indiscriminate against economy class passengers & stop threatening them before reorganising & paint a fresh paint over a mold paint & eventually it will peel & review the truth again , very bad experience with staff threatening me on board the flight but yet to do anything , I am awaiting
Maybe I'm being pedantic but should ITA be fitted in after Eurowings? Possibly this could make sense if it's in alphabetical order after the core LH-LX brands. Or is it actually in airline code order with EW last as the low-cost arm in which case ITA needs to go upfront, unlikely. But this seems as confused as the overall brand strategy and the ever-multiplying subsidiaries CityLine, City Airlines