JetBlue "Blue First" First Class Rolling Out Fleetwide Starting In Late 2026

Interesting, as Air Canada has just added 321xlr planes with only 14 lay flat seats. ( No Premium Economy) and very few premium seats with extra seat pitch. JetBlue has got a lot to brag about.

This should have been done a decade ago. There are so many people that don't consider JetBlue becuase they do not have an F cabin. Personally, I don't wan't to fly 700-1,100 miles in Y and then change terminals at JFK to take a Mint flight to CA or Europe. This will be an awesome change!

Seems like this is a long overdue move for B6 if they really want to go head to head with legacy carriers.

Also, you said "JetBlue isn’t able to command a revenue premium for offering a far superior economy experience to most competitors" – I beg to differ. Isn't this part of the whole reason why people pay more to fly a full service carrier over a (U)LCC? I'm by no means an expert in the US or aviation market as a whole, but I'm pretty certain some people (including myself) would be willing to pay a slight extra for some more legroom, without having to splurge for F. Did a quick search on a few routes ex-JFK and B6 seems to be priced more or less on par with legacy carriers, so loyalty aside (big if, I know) B6 would seem like an obvious choice based on the superior hard and soft product.

It will be interesting to see how Blue First and Mint will be packaged - in the sense of flying LHR-JFK-MCO. Right now if you book Mint on LHR-JFK with a connecting flight to MCO, the last leg you get a "regular" seat and have to pay for an extra legroom seat or better seat assignment. That does not feel premium - especially when you are booking a premium "longhaul" cabin. So in the future if JFK-MCO has Blue First - will it be included when booking LHR-JFK-MCO? That will be the interesting point.

Is the thumbnail photo on the article link a photo of the future B6 seats? They look very similar to the design of the new UA premium economy seats.

Woohoo! Unlike Southwest, which has talked a big game about adding recliners, jetBlue is actually getting it done! More of this, please!

Once they reconfigure all of the planes they will be in a better position to be sold. United may then pull the trigger. Get the planes in shape then sell the airline. No one wants it now,

There’s light at the end of the tunnel:

- price of fuel near what it was prior to Trump’s war
- Blue First (Mini-Mint) brings in premium revenue
- New lounges on the horizon
- Spirit out of the picture and out of its hair
- Withdrawal from EWR to re-assign assets
- Fortification of FLL (can we use the “hub” word)
- UA code share strengthens FF program
- All that’s missing is an airline alliance; Star would be the best and become the "shadow airline" for big brother UA

Ms Joanna is smiling!!

First Mint Is Shint, then Blue Worst. Just another element by Juana the Mad and Marty St. Farty to con the weak-minded Least Coast idiots with more money than sense out of their cash.

The question is can JetBlue get this rolled out and adopted in time to save the airline. Spirit tried to go upscale but eventually they ran out of time. Time becomes the enemy. Not to mention the costs of reconfiguring it's non Mint planes.

Gives them optionality - BlueFirst sounds similar enough to BlueSky and seats are shades of UA's new PE seats. I hope they survive, maybe this will help, but would have helped a lot more 5 years ago. Timing is just not great and obviously Kirby is looking for his "legacy deal". We will see.

The photo of the "food" says "excellent" ? Tell me another one .

If they can change seats, they can install a oven.

Their program sucks so who wants to invest in that buying any tickets with a financially weak airline?with their redemption through United they are 120k for buisness class and United on some flights in Polaris @ 80k
I’ll still fly ba @ 57k and just pay their extortion fees

i used to fly them to barbados for my christmas getaway. for several years, they had at least 3 daily flights (2 from JFK and one from FLL). now they are down to 1 daily (JFK) at a time not convenient for me. Regrettably, I had to find alternative.

Food looks so bad... Look at airlines in Europe which can serve delicious cold meals - but JetBlue's idea of first-class food is a sad box?

So Parcelle is doing both the Chase LGA lounge and now BlueFirst? Interesting. Cometeer is excellent (flash frozen coffee capsules that get diluted with water - it's a great system) as is Joe Coffee.

But completely disagree about the ovens - cold food is cold food and is the opposite of premium, and the lack of consistency with the hot Mint food may actually serve to drag Mint down.

12 first class seats (on most of the B6 fleet) is not enough if you're going with the standard 37" of pitch. Tuft & Needle, whatever, it's just a domestic first class seat with cold food instead of hot. Wish they tried something innovative - brought back the Virgin America 8 seat F cabin with 55" of pitch or something like that. That cabin *felt* premium and was a differentiator and would have been perfect for B6 as they try to reinvent themselves as a prem-leisure airline.

And if you want to be prem-leisure, reducing the amount of extra legroom seating is a recipe for disaster. Terrible for folks that want to feel a little bit premium on their way to vacation. Terrible for their loyalty program (although who can even tell if Mosaic 1 or Mosaic 4 is the higher tier).

JetBlue absolutely has to lean towards premium, and maybe the soft product will be good, but it's not anything that will wildly differentiate B6 from all the others, even if the coffee will be better.

Two other comments-
1) amazing that Isabel is sitting next to Isabel on the IFE. I guess no one looks at these pictures before they are released.
2) the idea that you are in a domestic F cabin and have to order a drink on a screen - good grief. Opposite of premium.

All the cardboard waste seems off-brand…couldn’t they at least have some custom dishware designed?

Not only are they behind the ball, but then only putting in 16 seats on a 321, when other airlines are 20-24? Seems they may be under clubbing it a bit, no? Especially given I assume connecting pax to a transatlantic mint flight will be in First