In 2022, Hyatt announced a collaboration with Lindner Hotels, in order to increase the brand’s footprint in Europe, and in particular, in Germany. The family-run German hotel group maintained control of its properties, but were integrated into Hyatt booking channels, and participated in the World of Hyatt program.
Continue reading: Hyatt Acquires Me And All Hotels Brand From Lindner
Share your questions, experiences, and thoughts below.
The idea that a small brand with just six properties has any recognition to justify creating a whole new brand in Hyatt's portfolio is an incredibly stupid decision. Plus, "me and all" is just a stupid name for a chain to begin with. At least come up with a better name.
And can someone clarify whether Hyatt is merely buying the brand and all intellectual properties associated with it or is Hyatt also buying the six current properties?
@ B P R -- Interesting. Any clues you want to provide/anything further to share? 🙂
me and all is such a stupid name.
It's even managed to confuse Lucky into writing "us guests" instead of "we guests"
Smart positioning by Hyatt. Europe has been their weakest region, especially given current demand. They are making great strides to increase their footprint and this is brand they can grow, especially in smaller/midsized European cities and airports.
So many shifting brands/alliances and more to come!
Omni, Loews Hotels and Club Quarters seem like obvious choices. Maybe Scandic Hotels in Europe?
I disagree that companies that use lower case branding should be referred to in all-lowercase in writing. We don't refer to AirBNB as airbnb, but that is how it is spelled in their logo. Proper nouns should always be capitalized in English.
For the record, Skift follows my suggested approach: https://skift.com/2024/06/28/hyatt-snaps-up-small-lifestyle-hotel-brand-in-european-push/
Me And All is FAR!!! from any Moxy Property i know!
Moxy is Style and modern, while the Me And All i know is cheap and V E R Y low and basic.
Marriott clearly in the lead, i'd say!
@ B P R 🙂 🙂 🙂 you can't just put lines like this out there, giving Ben sleepless nights as a total Hyatt freak! 😉
BUT . . . it sure would be interesting to hear what you had in mind, no matter is there is ANY truth behind it!
IHG would never sell Kimpton to Hyatt. Ever. Mandarin Oriental is extremely unlikely.
Hyatt was asleep at the wheel. Graduate Hotels would have been a great acquisition. Likewise, Radisson Hotels Americas would have been a good addition if Hyatt was willing to invest in the Radisson brands and convert to Hyatt, Hyatt Centric and Hyatt Regency.
My grammar bugbear is when brands with a lower case first letter (which is suss anyway) are written like that at the beginning of a sentence. Such as “iPhone 16 has just come out…”. No, the first letter at the beginning of a sentence is always upper case so iPhone would become “IPhone 15 has just come out…”.
Also brands that are in all caps when they’re not an acronym. Nup, not happening.
H10 in Spain is an obvious choice and in the same vein as Lindner in Germany. Preferred Hotels would also be a good guess, in the same vein as Hyatt's purchase of Mr. and Mrs. Smith.
I also wouldn't be surprised if, someday, Hyatt gets bought out by Accor in some way shape or form some day. It would go a very long way toward filling the gaping North American sized hole in Accor's network. Would also kill WoH and make IHG's program the best in terms of loyalty benefits.
I'm going to guess CitizenM as there was an article I read several months ago mentioning that they were considering selling and they are in the lifestyle market. With 31 or 34 properties depending on the source you reference they are much bigger than this deal but still quite small in the scheme of things.
Hyatt still seems to have a large gap in their network in Munich. There's an Andaz but thats about it I believe.
To my knowledge the first conversion urban lifestyle bla bla hotel brand by a major group was the Ibis styles brand by Accor (years ago, worldwide footprint by now). Credits to them. The concept of these hotels is very popular. Major player in that league in Germany ist MotelOne. Interesting to see in what hands this brand will end up.
I'm shocked to read your message honest. It doesn't get cheaper / more tincan stay than Moxy (nothing inherently wrong with them, but they're really dorms with the Marriott pricing overhead on top). me and all at least have some personality (I can comment for the one in Dusseldorf at least).
I agree. No one writes “jetBlue”, it’s just their branding. Some people get upset over the most trivial, inconsequential things.
I passionately hate M&AH as they insist in addressing you with the personal "you" (German: du) instead of the for formal "sir" (German: Sie) directly from check-in, mind you even if you reply formally back to them.
Ben, did you see Hyatt’s expansion in NoLa announced this week? They added two excellent—though different—options. Maison Metier (formerly Maison De La Luz) is supposed to be great.
They're not getting bought out by anyone with the Pritzker family in majority control. Otherwise works have happened long ago.