Delta Air Lines has today unveiled its newest ad campaign, which doesn’t necessarily emphasize what I’d expect.
Continue reading: Delta’s Debuts New “Kaleidoscope” Ad Campaign
Share your questions, experiences, and thoughts below.
Good point, as one could easily experience this kaleidoscope of a world by using any of their competitors.
Is the departure gate B32 in the ad a real one somewhere or just a training station somewhere.
Some clown with a Marketing Ad/Research Company (often scam artists) convinced a bigger clown in DL marketing this would do what I have no idea?
This entire reading so much into a simple commercial is thought provoking. Though I think much of one’s decision is due to bias. Some bloggers who don’t like Delta nitpick the airline for the oddest of reasons.
SIDEBAR: they should've never gotten rid of Adiemus.
https://www.youtube.com/watch?v=FXUpW1KqOl4
Imagine if they'd kept it in association as long as UA has with "Rhapsody..."
Agree! The Adiemus era was by far their best set of marketing campaigns. There were several for the transatlantic fleet, and I think they did at least one for their Pacific fleet too, with that song.
Odd they're emphasizing color the same week they're phasing out the purple uniform. Unless bright red makes a comeback with Deltalina which would be great - back to the winning days of the early-mid 2010s.
Depressing campaign.
We Love to Fly and it Shows is by far the most impactful and memorable campaign they've aired, and really motivated the employees, which is often a factor in airline advertising
Yup
Although I can say I'm tired of grey and black all over airports and planes. They can start by replacing the black carpet from ATL that shows every last crumb
"Depressing" would be about the weirdest take on it I've heard, but to each their own.
What real "campaign" was there for the We Love to Fly era? It was mostly just a tagline, tacked on to several different types of advertisements.
Personally do associate it with Dusty and Pawberry Punch though, so on a personal level, that's nice. 😉