British Airways does an incredible job with their marketing videos. For example, British Airways' 2013 "Visit Mum" campaign made me cry. While nothing can top that, lately British Airways has been running an ad campaign that they call "BA Magic." Through this, they encourage people to write in sharing a trip they'd like to take…
Continue reading: Tearjerker: British Airways Reunites Couple 10,000 Miles Apart
Share your questions, experiences, and thoughts below.
Lol Lucky - Agree that its very emotional however its a corporate ploy at the end of the day....
Wow! It would really be something if the can clean their bathrooms and provide decent food. My eyes water just thinking about it
Yes emotional. If they can spend $$ to do this, they should spend $$ to replace
the stupid business class seats with the peak a boo screens.
I'm sold even when the isle seat want's privacy with the screen in place,
the lazy flight attendants will drop the screen to reach over and serve the window seat.
Question: BA doesn't even fly to Sydney does it?
So did they actually with all the amazing BA magic branding have to drive the ladies to a Qantas or Cathay flight? At least for the first leg?
@sd. I believe they do. Search BA15. It’s the flight from London to Sydney via Singapore.
@Sd
They do via Singapore, I thought Google eliminated the need for people to make such statements.
Most posters here could just type "I have an irrational hatred of BA" and save everyone a lot of time.
I love it that someone's hatred is so strong they even question whether BA flies to Sydney, building a fantasy world in which BA are just evil liars...
As for the criticism that this is just Bernays - pretty much *all* non-factual advertising these days is a legacy of Bernays. He was an evil genius, and one of the most influential people of our time.
I love it that BA has chosen to put a lesbian couple front-and-centre, with no comment or editorialising, just matter-of-fact. Well done them. And what a delightful couple they are.
And while this pair were reunited, think of the thousands who missed out on being reunited with friends and family thanks to BA and their IT meltdown.( Or one of the myriad other reasons that delay/cancel their flights).
@The nice Paul
I like your comment although just to clarify, I have a ‘rational’ hatred of BA for all manner of very good reasons but mainly because I find them crap.
The advert, however, is very good and the women are a lovely couple with a compelling story. Strangely enough though, I’m sure they’re not the first same sex couple featuring in an advert but I recognise we might live in different countries.
In summary, great advert, shame about the airline.
@ Culverin
You're right of course, they're not the first same-sex couple in an advert. But usually it's just a hint where you must "read between the lines", and I don't know of any advert which is as straightforward and upfront as this (about gay marriage, too!). Certainly none by any airline that I know of.
Can you imagine one of the US3 doing this?
And certainly not the ME3 (unless by accident - I fantasise at the two men travelling together in Qatar's safety announcement...). Though, in fairness, Qatar's safety video also shows a gorgeous male FA giving a blow job to a lifevest while also giving us an extraordinarily penetrating gaze. Or maybe that's just me.