Virgin Atlantic Destroys What Little Value Flying Club Had

Whatever about the increase in points, those fuel surcharges are absolutely. ridic.

Ridiculous. $1,200 is about £1,000. You can regularly get ex-EU (i.e. DUB) J return tickets to East-Coast US for ~£1,200 with no availability issues, no dropping 150k + miles, and the ability to earn miles.

Honestly, with premium fares as cheap as they are now, and programs devaluing left, right and centre, FF miles are worth less and less everyday. Its really not making sense to hoard miles for years in the hope of one day being able to use them.

Dont let that put you off from the recommending the credit card though.

VS miles have always been fairly useless with limited flights from the airline itself and terrible partner awards. So that's the final nail in the coffin on flying club.

Like with British Airways, the fuel surcharges and co-pays make their program largely worthless. Now they're even moreso.

Ahh. DL is rubbing off on them.

😉

Unless I missed it, there's one bright spot you didn't cover. The upgrade redemption rates have changed, some up, some down. If you buy an off-peak ticket and upgrade from one class to the next, the redemption costs have dropped quite a bit. For example, upgrading from Premium Economy to Upper Class (off peak) went from 20,000 to 13,750. That's a nice one for me, as I paid for a PE seat on an upcoming trip.

With the exception of US West to London, the increase in Upper Class award prices strike me as pretty reasonable. And if you compare US West to UA partner awards, even that seems to be not that bad.

@ Brian L. -- But unlike with United awards, there aren't $800+ in carrier imposed surcharges.

I see this change completely positive, giving customers more opportunities to redeem pesos. Coming soon, pesos can be used on premium alcoholic drinks at Clubhouse, and even * upgrading * from Economy to PE, and even on * world class * Economy Comfort+ offered by the dominating Skyteam member Delta Air Lines. #KeepClimbing

I doubt anybody redeems economy awards on Virgin Atlantic anyway. Fuel surcharges are $600+. I can get roundtrip Y ticket for less than that.

I'm gutted that Upper Class redemption rates have increased that much.

You need to use virgin atlantic miles on partners where you will not have to deal with fuel surcharges such as delta.

I think VA and other carriers have created an interesting dynamic where they keep the economy prices low, which is great for people who earn miles via credit cards. The "inflation" affects the premium cabin space, but people who book those awards usually are flying for business, and therefore are now earning more miles than before. If the award costs 20% more miles, but your earn them 50-100% more per flight then why is that a bad thing?

Yes its much harder for the average joe to save up for a premium award seat, but there are a lot of people who would rather fly 2x in economy vs 1x in first.

Kind of odd that a small airline that flies hardly anywhere has no interest in attracting customers with a frequent flier program that is superior to those of much larger competitors that have 20 times more destinations.

It's even odder that it seemed to work fine for them even before the era of low fuel prices.

Delta Air Lines must be happy with these changes at the company they more or less control.

It's sort of unfortunate that the U.K. didn't have a US-style rule capping the percentage of an airline beneficially owned by a foreign party.

I wanted to take advantage of the Upper Class availability on the LHR-SEA route. Since fuel surcharges and APD are the same, am I better off spending 50K VS miles (transferred from Citi TY or Chase UR) or using 70K Delta SkyPesos? (I have 120K of those in my account).

Advantage of booking with Delta is I should be able to add my flight home to SFO. Don't think I can do that booking with VS?

What about redemptions on VX? Did these change at all?

Are roundtrips required now??

My best use of their miles has been one-way to LHR from DC, 17K miles, often on sale for 12K, plus $75 fees. Seems this new chart would be 10K miles plus $75 off-peak. Granted you have to find another way back to avoid the YQ, but that's not hard if you like to visit a couple places anyway.

Delta, Virgin America and Hawaiian redemptions are decent.

Absolutely gutted. Been saving vs miles to try out upper class due to great reviews of the LHR clubhouse and I'm now 7500 miles further away from it.

Now thinking I might use them for relatively cheap one way economy redemptions from the US to europe and use cheap avios redemptions (iberia or air Berlin) or one way Norwegian fares to the us

Virgin is a vastly superior product to any US airline and their LHR Club House is outstanding.

So why do they have huge surcharges and have increases the miles needed for flights? Because they can.

Same reason BA sells out of 8-across business class tickets. Demand, demand, demand.

I can buy a z class upper class ticket for less then these fuel surcharges.

For those of us who have the credit card that gives you tier points, do we know what the new rewarded tier points per spend will be?

Haven't visited Britain due to Heathrow's greedy tax. Haven't flown BA or VA due to their greedy surcharge either (until they come down the industry norm).

@Martin: I do not concur that Virgin Atlantic's product is "vastly superior" to "any U.S. airline." Yes, the soft product and marketing of business-class (what Virgin Atlantic calls upper-class) is exceptional, but the seats themselves and the width of the seats isn't that great. Delta's business-class on a hard product basis is way better. What irks me most about Virgin Atlantic is that many of the exceptional soft product offerings -- the fancy lounges, chauffeur, etc. -- aren't available if you fly into Detroit, Chicago and other U.S. airports. The same is true if you fly into Manchester or Edinburgh.

You seem to have missed the point that the Upper class fair for Lon-DBX has gone down. P

Sad news but still think its a better product that the BA biz class.

Well, this absolutely destroys most people's chances of using miles to go from the west cost to London upper class. Better get my tix for next year before January, eh?

Thanks for the write-up, couldn't figure out this mess myself.

As I was reading their website about the changes, I couldn't find a single item that seemed like an improvement to me. Additionaly, the are sticking it us on their rate of currency exchange. I was on the phone with one of their reps asking about their miles booster. The current rate exchangerate is $1.22 and they're charging a $1.60 for a pound sterling.

Dear Lucky, I really respect u and your knowledge, I have 30,000 flying club miles and don't plan on flying them anytime soon. Reading the above makes me wonder are they now worthless or of lower value. I can transfer them to SPG ... what do you suggest. Please do let me know

1 way flights from Hong Kong to London only come with about £31/ $40 worth of surcharges and with the changes actually cost less miles than they do currently, so that's by far the best use of virgin miles going forward.

Dear Lucky, I really respect u and your knowledge, I have 30,000 flying club miles and don’t plan on flying them anytime soon. Reading the above makes me wonder are they now worthless or of lower value. I can transfer them to SPG … what do you suggest. Please do let me know

Hi Lucky,

Thanks for this very helpful analysis. Do you by any chance know what will happen to their Gold for life program. Before now you can get the gold status for life if you have had gold membership for 10 years or you earn a million miles.

I doubt I'll be able to keep my gold card any longer because of these changes but it will be nice to know as I only have 3 more years to go.

Thanks.

I had just got to the point where I had saved enough points for my daughter and I for an economy return flight from London to NY. I knew there were taxes to pay and I had budgeted for that but now I see there are also the surcharges increase and also I haven't seen any special discounts (they used to do them regularly) meaning my marginal points are now no longer quite enough and I feel cheated. I will be ditching my Amex Card (where I was topping up and keeping my points 'alive) in favour of my Nationwide account which gives me rewards against my premium current account. I'll just buy a discount flight from another provider which looks far better value than Virgin which is sad as I like flying Virgin and I thought I was participating in a worthwhile programme. Anyone want 51,000 points? How do I sell them????

Have any other flying club members lost much of their history? I've been Gold for six consecutive years, but it now says I've been gold for 1 consecutive year!!! Not much matter really, as i'll probably be going with BA from now on anyway...but a lot of my miles have gone missing too - bizarrely, my inbound (UK) miles are there, but my outbound are not...? I've tried contacting them via email but no response. I'll call when i get back this week.

Finally, I can't find anything out there - but does anyone know of any partner schemes that will let you trade - if gold with virgin, giving that up and gaining the equivalent of immediate gold status with that scheme?

Thanks!

Thank you for writing about this. You are right about the upper class being the real draw and that is changing a lot. VA was the best until the Delta merger.

My wife and I are retired and have accumulated and bought miles over the years.

We have tried to re-register under the new system and neither of us has been able to logon using our new membership numbers, furthermore, we have been told that we now need a separate email address for each of us, but we have only one computer and have always shared our email address. Virgin Atlantic expects us to set up one email address just for them? Dream on! The points are not worth the hassle.

Can we use Virgin Atlantic air miles to rent a car from Avis or any other rental company at London Heathrow airport?
This is a last resort as all phone calls to 'Virgin Atlantic' have not been responded to!!

Can you still use Virgin Atlantic points on partner airlines such as Delta?

Just looked into booking using miles for an upperclass one way, lax-lhr, not one flight had mileage seats looking all the way through January 2018! VA Flying Club is OVER! I have 230k useless miles. Makes me so mad!

Agree to Jonathan; it has become extremely difficult to book mileage seats with VS. Someone should look into this - ontop of all these massive devaluations to Flying Club.

Today I checked Virgin miles seats for London / Miami and they are completely blanked. Nothing available in any cabin for 11 months. Very difficult to believe they have all been taken.

Graham

There is availablity in upper class I just used 47,500 miles to redeem London to Miami in November and I used my BA miles to come back

Keep checking hope you get something

Well I just booked 2 premium economy return seats next year for me and my partner with Virgin Atl. LHR- SAN FRAN using purely my air miles and with the carrier imposed surcharges I only had to pay £900 for both of us, which has saved me about £2,100 in fares. I'm happy with that.