This whole WOW Air saga just keeps getting weirder and weirder.
Continue reading: WOW Air Assets Were Bought For Only ~400K USD
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Wow's "assets" were probably mostly liabilities (or just didn't exist). Someone thought that the name was worth a little bit, but Wow probably didn't have any other real assets. They likely don't control their gates in a way that they could sell the slots; they probably lease their planes; they don't own any real estate; there just likely isn't much else of value there.
I do not believe this will launch and I would never, ever fly them even if they do eventually get airborne as long as Ms Ballarin is at the helm.
Sources claim WOW2 and Global Ghana Airlines are to announce a strategic alliance shortly.
...so would it be called ShamWow ?
She's a scam artist who has NEVER run a successful business but has been adroit at raising and spending other people's money.
The AOC is certainly worth money as it is not easy (time wise or financially) for a new airline to obtain licensing.
@ Richard Toscano -- They're not getting WOW Air's AOC. Rather they're using the AOC from their existing business.
@Massimo33, "WOW Air" Assets, not "WOW" Air Assets. Though, it sounds like there are no "air assets" to be had anyway.
Poor strategy and plan. Those are tactical moves to control cost not high level strategic enough to differentiate or capture market share.
She said eCommerce ties... PrimeWOW? Also, can someone tell her there is no ‘r’ in Washington.