Southwest sent out an email to members yesterday that in part reads as follows: We want to inform you of an upcoming change to the Rapid Rewards® Program that will affect the number of points needed for reward travel. Wanna Get Away® reward flight bookings made on or after March 31, 2014 will require 70…
Continue reading: Southwest devaluing Rapid Rewards by ~15% as of March 31, 2014
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I'm surprised they are doing this. You would think they would wait until all their systems are integrated with airtran before making a major change like this. I use southwest points all the time so this is a definite bummer.
I'm wondering if this change isn't also a prelude/precursor to the long anticipated expansion of service to HI. I assume most of those redemptions would be the WGA tier ticket (I know mine would), so why not increase the "burn rate" for all those accrued/accumulated points out there to take advantage of the "new demand" expansion to HI would create.