New American Flagship Suite Preferred Product: Seat, Amenities, Pricing
We’ve seen a recent trend whereby airlines have introduced a ”business class plus” product, taking advantage of the extra space in the first row of business class, to create a differentiated experience.
Continue reading: New American Flagship Suite Preferred Product: Seat, Amenities, Pricing
Share your questions, experiences, and thoughts below.
Also comes with a worse tv screen than the other standard business class seats. Did Lufthansa design this?
@ Lee -- It's a great question. I imagine the Chelsea Lounge is here to stay, since it's also used for British Airways first class. It remains to be seen if Flagship First Dining shuts down completely, or is just monetized differently.
Of the three Flagship First Dining facilities, LAX has been "temporarily closed" since the start of the pandemic, and American is also building a new Flagship Lounge in MIA, which likely won't have Flagship First Dining. That really only leaves DFW.
In regards to the screen size of the Preferred seat, they could've made it edge-to-edge since you have plenty of real estate to work with. Heck, you could've made the screens curved to fit in that empty space.
let's see how much either AA or UA continue to offer a differentiated soft product for a limited number of seats.
Having different (or augmented) catering and service flows for a few seats may or may not work in the real world.
My impressions of flying in the Flagship Suites Preferred this week:
- Extra legroom was a big plus. Legs didn't feel restricted.
- The mattress pad made the bed configuration very comfortable. I ended up using the throw blanket to make the bedding thicker.
- Galley noise wasn't an issue when I had noise cancelling headphones on (either my Sonos Ace when awake or my AirPods Pro while sleeping). Neither was light pollution when the suite door was closed.
- Lumbar pillow was useful for me when sitting in the chaise lounge position.
- Was not provided the pajamas or the upgraded amenity kit (mildly disappointed but since I didn't pay extra for the seat I won't complain too hard).
For a longer flight I'd consider paying a price premium, but on a "daytime" service like LHR-ORD it would have to be priced low for me to purchase the seat.
I guess they aren't charging yet to allow for aircraft swaps without having to deal with refunds and pissed off customers. These new 787s haven't exactly been the picture of reliability.
Ultimately, I would guess they will still have some success with folks paying purely for the better seat and setup vs. the amenities (some of which, on United at least, are not subject to catering or the service offered by FA's who will surely be inconsistent about it). Improved catering on United will still be delivered by the same contracts delivering the terrible food they serve in Polaris today 🙂
I cannot get over how ugly some of the design elements of the new AA seats look. It feels like a stark contrast with the United design.
Especially the TV's look incredibly cheap and old school - like they picked up some used screens from a product offered 10 years ago lol.
You forgot extra amenities:
1/ Entertainment: Being seated near the galley allows one to listen to flight attendants bang on ice or loudly complain about management, passengers, scheduling, etc....
2/ Aromatherapy from the lavatories
The TV makes me laugh every time. Did Mesa have leftover tvs in the Phoenix warehouse?
We flew business from DFW to VCE on 21 June 2025. It was the worst flight I had ever been on. The outbound flight was excellent but the return flight was terrible as the seat wasn't working correctly. Any of the seat adjustments you pushed would not respond correctly. At times I even felt as if I were sitting on the floor and there was no leg room. To adjust the seat I would have to stand up and manually try to adjust it. Trying to change my seat was impossible as it was a full flight. The flight was indeed not enjoyable!
I would not choose the preferred because they are too close
To the galley and bathrooms.
