New Alaska & Hawaiian Loyalty Program Launching August 2025

Expect massive amounts of Alaska IT issues

So devaluations hit Oct.2?

With Alaska MP being such a strong program and Hawaiian being a transfer partner of some cc’s (at least I think they are off the top of my head?) are there good opportunities to transfer miles from cc->hawaiian->MP right now?

Kicking myself for not getting the Hawaiian Barclays card when SUB was 75,000. Anyways, is this a good time to get 60k SUB for $99 AF? I already have Alaska card I'm planning to cancel.

As a MP member who has hoarded a buncha miles, I'm a little nervous to see what the "reimagined" program will be.

Well, AmEx transfers to Hawaiian went away on June 30 - so unfortunately you missed the boat on that one...

I'm cashing out all of mine and my family's miles for an Asia trip this fall and a South America trip in the spring...

Burn the miles now, folks, a devaluation is inevitable with Alaska.

@JustinB, sadly we're all done with that now. I'm kicking myself for not offloading Amex points when I had the chance.

"Of course there might be some unpleasant surprises as well, but overall, I’m pretty optimistic."

Likewise, Ben. Lots of oddly negative comments on the chat so far.

It's interesting that every other merger in the US (e.g. NW/DL, US/AA, UA/CO) eliminated an airline fully in the process. But the HA/AS merger is using AF/KL as its template. Continue both airline's branding, but have one unified loyalty program.

"Hello, I am (Someone) in Boise" will be very busy, no doubt.

@James K., your AF/KL comparison is valid, but there are some important differences to consider.

National Identity: AF/KL represent actual countries within Europe, which carries serious national brand equity. This is in ways that don't really apply to Alaska-Hawaiian.

Cost Reality: When the next industry downturn hits, some MBA in Seattle will inevitably target the obvious savings from running two brands; duplicate uniforms, different cabin service, separate catering, branded items, and maintaining two livery schemes. These redundancies become irresistible cost-cutting targets when revenue gets tight.

Route Overlap: Unlike AF/KL's complementary international networks, Alaska-Hawaiian will face pressure to clean up overlapping West Coast-Hawaii routes under one brand.

Fleet Benefits: Aircraft commonality (training, maintenance, parts) heavily favors unified operations and identity.

Corporate DNA: Alaska's acquisition-heavy growth approach is different from European airline partnerships—they're more willing to fully integrate

History shows that without regulatory or political roadblocks, airline mergers/acquisitions here in the USA usually end up with unified brands within 5-7 years. The operational savings are just too tempting to ignore long-term, despite stated intentions now.

I don't have a lot of AS miles, but I do have some. I'm a little nervous to see how those miles are reimagined to the new program, too.

As an Elite Gold 100K, I have not flown to Hawaii for the past 7 months because AS operated flights were severely curtailed and there is no upgrade policy on HA operated flights.
Let's see how the upgrade policies are applied and what incentives are there for upgrades (mileage included) for international flights.....

The real question is what happens to those short-haul AA awards for 4.5K?

It is uncommon for airlines or hotels to be with two credit card providers in one market. The case of Marriott is rare.

Only difference I see SO FAR is that they are taking away the 2 free bags for card holders and reducing it to just one for the person flying. Nice though that my 6 additional passengers (that I seldom ever have) on my same booking still get a free bag. Alaska program and their app and web site as well as the "humans" have always been top notch and I hope that doesn't change.

@ Jan — Sorry, which card offered two free checked bags per person?

I just got off an Alaska air flight. I am disappointed in the new website. They use to notify me and made everything easy. It is not that way anymore. I will think twice before booking with Alaska again