Alaska and Hawaiian Airlines are introducing a shared premium economy cabin called Premium Reserve, arriving on 787s, A330s, and select 737 MAX 10s starting in 2028.
I'd love to see their new premium reserve seats replace their domestic first class seats. They look nicer than the current domestic first class seats.
Alaska Group is kickin'...and takin' names! Keep it coming!
(Also, the talk of BofA transfers to AS are also exciting, as Matthew at LALF posted about today. Not sure what that means for Bilt, if BofA demands exclusivity, like Citi did with AA, but...)
fleet wide screens i think are coming....there are events later today in seattle...i suspect the announcements are not finished...
also Atmos program got more detail...but still ambigious.....today